LETEM
For parents and caregivers seeking to monitor the physical safety and location of children and teens.
Findmykids: Parental Control
Snapshot
Who is LETEM?
Providing parents with real-time location tracking and safety tools to monitor their children's whereabouts and digital activity.
Target audience
Portfolio
Free 4Last updated
Findmykids: Parental Control
v2.11.89-google
10d ago
Publisher DNA
What defines LETEM?
Publisher DNA
Primary focus
Family safety and GPS tracking solutions
Scale
indie
Target audience
Parents and caregivers seeking to monitor the physical safety and location of children and teens.
Signature Patterns
- โขEcosystem-based product design requiring companion app installation on child devices
- โขFreemium monetization model across primary tracking applications
- โขHigh-frequency update cycle to maintain GPS and connectivity reliability
- โขFocus on cross-device compatibility including smartphones and wearable hardware
Portfolio momentum
The publisher maintains an intense development pace with 19 updates across the portfolio in the last 6 months and a major release occurring within the last 8 days.
Portfolio
What does LETEM ship?
Apps
4 apps analysed
GPS location tracker & parental control app. Track & find my family location
Analysis in progress
Parent tracker app and location tracker: locate your kids' smart watch and phone
- Parents value the ability to locate family members and children in real time for safety
- Surrounding audio recording and screen monitoring features cause severe privacy concerns and social isolation for teens
Distributed across 12 markets, strongest in Europe.
Based on 2 of 4 apps with localized market data, more coverage rolling in as scans complete ยท last scanned .
Americas (3)
- Brazil2 / 2
- Mexico2 / 2
- United States2 / 2
Europe (7)
- France2 / 2
- Germany2 / 2
- Italy2 / 2
- Netherlands2 / 2
- Portugal2 / 2
โบ+2 more europe markets
- Spain2 / 2
- Sweden2 / 2
Asia-Pacific (2)
- Japan2 / 2
- South Korea2 / 2
Core markets (2/2 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
25/100
Avg sentiment score
Rivals
Who does LETEM compete with?
The rivals identified
Nemeses(1)
This app competes by targeting the same high-intent parenting demographic, focusing on hardware-integrated lifestyle management and remote device control.
Contenders(4)
CYBEX competes for the same lifestyle-conscious parent segment by offering smart monitoring features for child-related equipment.
This app competes for the attention and loyalty of parents through resource-heavy content and rewards programs.
Both apps serve the parenting market by facilitating communication and management within specific family-oriented programs.
This app targets the same expectant and new parent demographic, though it focuses on discovery rather than safety.
Same space(4)
This app is a direct peer in the parenting utility space, focusing on the daily logging of child activities.
Users report: This is a direct competitor in the GPS tracking and child safety category, specifically targeting the Japanese market.
Cradlewise competes in the lifestyle parenting space by offering smart monitoring and automated care features.
This app targets the same parent demographic by focusing on the relational aspects of raising children.
New entrants(2)
This app targets the family organization market, overlapping with Pingo's goal of keeping families connected.
This newcomer enters the lifestyle category by offering service matching for childcare professionals.
The Analyst's Read
The bottom line on LETEM
Bottom line
LETEM LTD is a highly specialized publisher that has captured the parental monitoring market through a reliable, multi-device ecosystem. Their disciplined focus on child safety, combined with an aggressive update cadence, makes them a formidable incumbent in the lifestyle-tracking category.
Frequently asked questions
How many apps does LETEM publish?
What kind of apps does LETEM make?
What is LETEM's top app?
In how many countries are LETEM's apps available?
What fed this analysis
- Apps analyzed:
- 3
- With full intel:
- 0
- With overview:
- 3
- Website scraped:
- yes
- Social presence:
- yes