3apps4.7(1.5M)Entertainment

Publisher DNA

What defines iQIYI?

AI intelligence is not yet available for iQIYI. The portfolio data below is up to date.

Portfolio

What does iQIYI ship?

Apps

3 apps analysed

Analysis in progress

iQIYI - Drama, Anime, Show icon
iQIYI - Drama, Anime, Show

[Now Streaming] Key to the Phoenix Heart, Love Has Fireworks, Road to Sucess

4.7(1.5M)
View Intel →

High-budget exclusive originals sustain long-term engagement for genre enthusiasts.

  • Extensive library of Asian dramas and anime provides consistent entertainment value for genre enthusiasts
  • Aggressive paywalling of content forces users to subscribe to access basic series episodes

Single-market publisher, every app ships only to United States.

Based on 1 of 3 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (1)

  • United States1 / 1

Core markets (1/1 apps)

United States

User Sentiment

How do users feel about their apps?

1

Positive apps

0

Neutral / mixed

0

Negative apps

65/100

Avg sentiment score

Rivals

Who does iQIYI compete with?

The rivals identified

Nemeses(1)

WarnerMedia Global Digital Services

known forHBO Max: Stream Movies & TV

2 apps4.8Entertainment

Both services compete for the same household entertainment budget and viewing time, while sharing common technical failures that disrupt playback and frustrate paying subscribers.

Contenders(10)

Crunchyroll

known forCrunchyroll: Anime Streaming

1 app4.6Entertainment

Both platforms compete for the same audience segment interested in Asian entertainment and anime, sharing overlapping content categories and recurring technical stability challenges.

Equinox Enterprises‌ Technology

known forStoryReel: Exclusive Drama

1 app4.3Entertainment

Both apps compete for the same entertainment time budget, with StoryReel capturing short-form drama viewers while iQIYI focuses on long-form Asian content.

GOODDRAMA

known foriDrama – Short Dramas & Reels

1 app4.6Entertainment

Both apps compete for the same mobile audience seeking Asian-style drama content, with iDrama focusing on short-form, cliffhanger-heavy narratives that directly challenge iQIYI's long-form library for user attention.

GoodNovel

known forGoodShort - Short Dramas Hub

1 app4.7Entertainment

Both apps compete for mobile entertainment time by targeting users who consume serialized drama content. GoodShort captures the short-form segment that competes directly with iQIYI's long-form library for user attention.

medyem

known forPassion Drama Pro

1 app4.8Entertainment

Passion Drama Pro targets the same short-form drama audience as iQIYI, positioning itself as a stable alternative to iQIYI's reported playback failures.

NETSTORY PTE

known forNetShort - Popular Dramas & TV

2 apps4.5Entertainment

Both apps compete for the same mobile entertainment time budget by targeting users seeking Asian-style drama content during short breaks or commutes.

SHORTMAX

known forShortMax - Short Dramas & TV

1 app4.4Entertainment

Both apps compete for the same mobile entertainment time by offering freemium access to Asian-style drama content. They target users seeking quick engagement during daily intervals or long-form viewing sessions.

SKYWORK AI PTE

known forDramaWave - Dramas & Reels

1 app4.5Entertainment

Both apps compete for the same global audience seeking episodic Asian drama content, utilizing freemium models that rely on ad-supported viewing and paid subscription tiers.

STORYMATRIX

known forDramaBox - Stream Drama Shorts

1 app4.6Entertainment

Both apps compete for the same mobile-first Asian drama audience, with DramaBox capturing the short-form segment while iQIYI focuses on long-form content.

Tubi TV

known forTubi: Free Movies & Live TV

1 app4.9Entertainment

Tubi competes for the same time-budget as iQIYI by offering a massive, ad-supported library of movies and live TV, directly challenging iQIYI's freemium model.

Same space(20)

AGILE QUADRANT MEDIA

known forVibeShort: AI Dramas & Reels

1 app4.3Entertainment

VibeShort competes for the same mobile-first, short-form drama audience by using AI to scale content volume rapidly.

Agile Teams

known forDot Drama: Binge Short Stories

1 app4.6Entertainment

Dot Drama competes for the same short-form drama audience by offering bite-sized episodic content designed for quick viewing sessions.

Angel Studios

known forAngel: Watch Movies & TV Shows

1 app4.6Entertainment

Angel attracts values-driven viewers through a community-led greenlight model that differentiates from traditional content pipelines.

ARABIA

known forHer Reel - Short Dramas

1 app3.5Entertainment

Her Reel targets the short-form drama audience with a library of romance and revenge-themed episodic content.

Belirucko

known forIPTV Smart Player: Live TV

1 app4.5Entertainment

This app offers a technical utility for managing and streaming user-provided M3U playlists, serving as an alternative to hosted streaming apps.

Betasoft Mobile

known forSmart IPTV Player, Online TV

1 app4.6Entertainment

This app provides a technical utility for managing and streaming user-provided M3U playlists.

Brite Technologies

known forApple TV: Shows, Movies & More

1 app4.1Entertainment

Apple TV serves as a premium aggregator for exclusive original content and live sports, targeting a similar entertainment-focused demographic.

Disney

known forHulu: Stream TV shows & movies

1 app4.5Entertainment

Hulu functions as a cable-replacement service that competes for the same on-demand streaming audience through a hybrid model.

e-TF1

known forTF1+ : Streaming, TV en Direct

1 app3.2Entertainment

TF1+ captures the French market through a deep library of linear broadcast content and reality programming.

Fandango Media

known forFandango: Movies & Series

1 app4.7Entertainment

Fandango provides a platform for renting or buying movies, serving as a transactional alternative to subscription-based streaming.

Global Media Studio

known forMovies Drama & TV series: Info

1 app4.0Entertainment

This app functions as an entertainment tracker that helps users stay updated on trending content and release dates.

IMDb

known forIMDb: Movies & TV Shows

1 app4.3Entertainment

IMDb acts as an entertainment discovery tool that helps users track content across various streaming platforms.

M6 Distribution Digital

known forM6+ : Streaming & Tv Replay

1 appEntertainment

M6+ targets French viewers by offering a deep catalog of linear-TV replays and original content.

Metaverse Labs

known forIPTV Player - Smart Live TV

1 app4.4Entertainment

This app provides a technical utility for users to aggregate their own streaming playlists rather than consuming platform-hosted content.

NewLeaf Publishing

known forReelShort - Stream Drama & TV

1 app4.1Entertainment

ReelShort captures the same short-form drama market by using interactive narrative choices to increase user engagement.

Peacock TV

known forPeacock TV: Stream TV & Movies

1 app4.6Entertainment

Peacock TV targets high-value viewers through exclusive sports rights and NBCUniversal content, overlapping with the premium streaming market.

Plex

known forPlex: Find Movies & TV Shows

1 app3.6Entertainment

Plex offers a universal watchlist and discovery service that aggregates content availability across multiple streaming providers.

Rakuten TV

known forRakuten TV -Movies & TV Series

1 app4.5Entertainment

Rakuten TV provides a European-focused streaming platform with a mix of on-demand movies and live TV channels.

STUDY SQUARE COMPANY

known forReelDrama: Short Movies

1 app3.8Entertainment

ReelDrama focuses on the short-form drama market by providing bite-sized episodes for quick entertainment.

UKTV Media

known forU: TV Player Stream on Demand

1 app4.1Entertainment

U: TV Player targets UK viewers with exclusive British drama and comedy, competing for the same on-demand streaming audience.

New entrants(1)

NEXVORA TECHNOLOGIES

known forDramaHot - Short Drama Movie

1 app4.6Entertainment

DramaHot competes for the short-form drama audience by offering micro-dramas and mini-series with frequent updates.

Frequently asked questions

How many apps does iQIYI publish?
iQIYI has 3 apps tracked by Marlvel, primarily in the Entertainment category.
What kind of apps does iQIYI make?
iQIYI's portfolio is concentrated in Entertainment, with an average rating of 4.7/5 across rated apps.
What is iQIYI's top app?
By review volume across the portfolio, iQIYI - Drama, Anime, Show is iQIYI's best-known app tracked by Marlvel.
In how many countries are iQIYI's apps available?
Marlvel has tracked iQIYI's apps across 1 country.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by iQIYI, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “iQIYI intelligence.” Updated N/A. https://marlvel.ai/publishers/iqiyi

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Data licensed under CC-BY-NC 4.0