ViKi
For global fans of K-dramas, C-dramas, and J-dramas who value community interaction and localized subtitles.
Known forViki: Asian Dramas, Movies, TV
Viki: Asian Dramas, Movies, TVFor global fans of K-dramas, C-dramas, and J-dramas who value community interaction and localized subtitles.
Viki: Asian Dramas, Movies, TVConnecting global audiences to Asian entertainment through community-powered subtitles and social viewing features.
Target audience
Portfolio
Free 1Last updated
Viki: Asian Dramas, Movies, TV
v26.4.0
2mo ago
Primary focus
Specialized video streaming for Asian entertainment
Scale
indie
Target audience
Global fans of K-dramas, C-dramas, and J-dramas who value community interaction and localized subtitles.
The publisher focuses on a single flagship title, which received a major update within the last 30 days.
1 app analysed
150-language subtitle library functions as a B2B distribution barrier
Distributed across 9 markets, strongest in Europe.
Based on 1 of 1 app with localized market data · last scanned .
0
Positive apps
1
Neutral / mixed
0
Negative apps
45/100
Avg sentiment score
Remains a strong contender for curated Asian cinema, effectively leveraging an ad-supported model to capture budget-conscious viewers.
Strategic outlook coming soon.
What fed this analysis
Continues to dominate the niche market for Asian BL and LGBTQ+ content, which remains a high-retention segment for Viki's core audience.
Maintains a strong overlap with Viki's audience through its dominance in anime and growing library of Japanese live-action dramas.
Continues to aggressively acquire exclusive rights to high-profile Korean dramas to diversify its regional content portfolio.
Leverages massive capital to secure exclusive 'Netflix Original' K-dramas, shifting global consumption habits toward premium, high-budget productions.
Provides a massive, free, ad-supported library that captures casual viewers who are not yet ready to commit to a Viki Pass subscription.
