eRomance-Romance icon
eStory- short dramas & Novel icon
MeloShort-Movies&Dramas icon
+2

HALOFUN PTE

For mobile-first viewers seeking quick-impact, bingeable video content, specifically fans of romance and suspense genres.

5apps4.6(347.8K)EntertainmentBooks & Reference

Snapshot

Who is HALOFUN PTE?

Delivering high-intensity, bite-sized cinematic stories for mobile-first viewers seeking quick entertainment breaks.

Target audience

Mobile-first viewers seeking quick-impactBingeable video contentSpecifically fans of romance

Portfolio

Free 5
5
apps
Entertainment3
Books & Reference1

Last updated

ShortsWave: Watch Drama Series

v2.64.01

2mo ago

Intense

Publisher DNA

What defines HALOFUN PTE?

Publisher DNA

Primary focus

Short-form mobile drama platform

Scale

indie

Target audience

Mobile-first viewers seeking quick-impact, bingeable video content, specifically fans of romance and suspense genres.

Intense

Portfolio momentum

Released 12 updates for their single active title in the last 6 months, with the most recent update occurring 11 days ago.

Last release 11d agoActive apps 1

Portfolio

What does HALOFUN PTE ship?

Apps

5 apps analysed

Analysis in progress

eStory- short dramas & Novel icon
eStory- short dramas & Novel

Watch real short episodes in just minutes— addictive, you won't be able to stop!

4.6(29.6K)
MeloShort-Movies&Dramas icon
MeloShort-Movies&Dramas

Meloshort has popular miniseries.

4.7(93.7K)
ShortsWave: Watch Drama Series icon
ShortsWave: Watch Drama Series

ShortsWave Shorts: Drama Series, Real Stories, Chinese & Original Dramas.

4.4(116K)

Diverse library of Chinese and original dramas

  • Engaging short-form drama narratives keep viewers entertained during their daily commute or short breaks
  • Users report deceptive subscription management where cancellation options are hidden or non-functional within the app
ShortsWave: Watch Drama Series icon
ShortsWave: Watch Drama Series

ShortsWave Shorts: Drama Series, Real Stories, Chinese & Original Dramas.

4.6(108.5K)

Distributed across 9 markets, strongest in Europe.

Based on 3 of 5 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (3)

  • United States3 / 3
  • Brazil2 / 3
  • Mexico2 / 3

Europe (4)

  • France2 / 3
  • Germany2 / 3
  • Portugal2 / 3
  • Spain2 / 3

Asia-Pacific (2)

  • Japan2 / 3
  • South Korea2 / 3

Core markets (3/3 apps)

United States

User Sentiment

How do users feel about their apps?

0

Positive apps

0

Neutral / mixed

1

Negative apps

35/100

Avg sentiment score

Rivals

Who does HALOFUN PTE compete with?

The rivals identified

Nemeses(2)

GoodNovel

known forGoodShort - Short Dramas Hub

1 app4.7Entertainment

Both apps compete for the same mobile audience seeking bingeable short-form drama content, with both utilizing a freemium model to capture user attention.

SKYWORK AI PTE

known forDramaWave - Dramas & Reels

1 app4.5Entertainment

Both apps target the same mobile audience seeking short-form, binge-worthy drama content through vertical-feed interfaces. They compete directly for user attention by offering similar libraries of serialized, high-intensity storytelling.

Contenders(17)

Equinox Enterprises‌ Technology

known forStoryReel: Exclusive Drama

2 apps4.6Entertainment

Both apps compete for the same short-form drama audience by gating narrative content behind freemium monetization models.

GOODDRAMA

known foriDrama – Short Dramas & Reels

1 app4.6Entertainment

Both platforms target mobile viewers with identical freemium models and short-form drama libraries, forcing direct competition for daily active users.

Moboreader Technology USA Co

known forMiniDrama: Stream Drama Shorts

2 apps4.4Entertainment

Both apps compete for the same mobile audience seeking bingeable short-form drama content, utilizing a freemium model to capture user time.

AGILE QUADRANT MEDIA

known forVibeShort: AI Comic Dramas

1 app2.8Entertainment

VibeShort competes for the same mobile audience seeking bite-sized, high-stakes drama content during short breaks, directly overlapping with the core content category of ShortsWave.

FARSUN PTE

known forFlickReels: Short Drama Series

1 app4.6Entertainment

Both apps compete for the same mobile audience seeking binge-worthy short-form drama series and utilize a freemium monetization model.

FARSUNPTE

known forFlickReels: Short Drama Series

1 app4.7Entertainment

Both apps compete for the same mobile-first audience by providing vertical-screen, short-form drama content optimized for quick viewing sessions.

iQIYI

known foriQIYI - Drama, Anime, Show

1 app4.7Entertainment

iQIYI competes for the same mobile-first drama audience by offering a library of short-form dramas alongside their long-form content.

JoyDream

known forJoyReels - Enjoy Short Dramas

1 app4.6Entertainment

Both apps compete for the same mobile audience by providing short-form drama series for quick viewing sessions.

Kalos_ShortTV

known forKalos TV-Short Dramas & Reels

1 app4.3Entertainment

Both apps target the short-form episodic drama market, competing for the same audience seeking quick-impact narrative content.

Kuku Technologies Private

known forFreeDrama: Watch Free & Earn

1 app4.5Entertainment

Both apps compete for the same mobile audience by offering bite-sized, bingeable short-form drama series. They share a core value proposition of delivering narrative content designed for short viewing sessions.

NETSTORY PTE

known forNetShort - Popular Dramas & TV

2 apps4.5Entertainment

Both apps compete for the same mobile audience seeking vertical short-form drama series, with both utilizing ad-supported models to gate content access.

NewLeaf Publishing

known forReelShort - Stream Drama & TV

1 app4.1Entertainment

Both apps target the same mobile audience seeking bingeable, short-form vertical drama content. They compete directly for user attention within the entertainment category.

SHORTMAX

known forShortMax - Short Dramas & TV

1 app4.4Entertainment

Both platforms compete for the same mobile audience by offering episodic, short-form drama content designed for consumption during brief daily intervals.

SHORTTV

known forShortMax - Watch Dramas & Show

1 app3.9Entertainment

Both apps target mobile users seeking short-form episodic drama series during brief leisure intervals, creating direct competition for daily active time.

SpoonLabs

known forVigloo - Premier Short Dramas

1 app4.7Entertainment

Both apps compete for the same audience seeking short-form drama series through vertical-swipe interfaces. They share a core focus on binge-worthy, bite-sized narratives designed for quick consumption.

STORYMATRIX

known forDramaBox - Stream Drama Shorts

1 app4.6Entertainment

Both apps target mobile users with short-form drama series and utilize freemium monetization models, creating direct competition for the same binge-watching audience.

Tasawq

known forHotMiniDrama

1 app4.5Entertainment

Both applications target the same mobile-first audience with short-form drama content, competing directly for time spent on episodic romance, revenge, and suspense series.

Same space(4)

DEEP FLOW SOFTWARE SERVICES

known forDrama Pops - Reel Shorts TV

1 app4.5Entertainment

Drama Pops serves the same time-constrained audience seeking short-form scripted dramas but struggles with technical stability and rigid pricing.

Global Media Studio

known forMovies Drama & TV series: Info

1 app4.0Entertainment

This app functions as a discovery and tracking utility for global entertainment content rather than a streaming platform for short-form series.

PocketFM

known forPocket Saga - Short Dramas

1 app4.8Entertainment

Pocket Saga competes for the same mobile entertainment audience by utilizing a pay-per-episode micro-payment model instead of the subscription-based access found in ShortsWave.

Shanghai Yinggao Information Technology Co.

known forEavideo-Short Drama Series

1 app0.0Entertainment

Eavideo targets the same audience for high-emotion, fast-paced storytelling but lacks the active content-acquisition cycle required to maintain user engagement.

New entrants(2)

NIKKO VIET NAM MANPOWER JOINT STOCK COMPANY

known forStoryReel: Short Drama

1 app1.2Entertainment

StoryReel competes for the same binge-watching audience but suffers from severe retention issues due to aggressive ad-loading and poor user experience.

TRUONG PHAT VEGETABLES FRUITS COMPANY

known forGoldenSaga: Cinematic Drama

1 app0.0Entertainment

GoldenSaga targets the same short-form drama viewer segment by offering a library of cinematic series with daily episode updates.

Frequently asked questions

How many apps does HALOFUN PTE publish?
HALOFUN PTE has 5 apps tracked by Marlvel, primarily in the Entertainment category.
What kind of apps does HALOFUN PTE make?
HALOFUN PTE's portfolio is concentrated in Entertainment and Books & Reference, with an average rating of 4.6/5 across rated apps.
What is HALOFUN PTE's top app?
By review volume across the portfolio, ShortsWave: Watch Drama Series is HALOFUN PTE's best-known app tracked by Marlvel.
In how many countries are HALOFUN PTE's apps available?
Marlvel has tracked HALOFUN PTE's apps across 9 countries.

What fed this analysis

Apps analyzed:
1
With full intel:
0
With overview:
1
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by HALOFUN PTE, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “HALOFUN PTE intelligence.” Updated 2026-04-24. https://marlvel.ai/publishers/halofun-pte-ltd

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Data licensed under CC-BY-NC 4.0