Tubi
For budget-conscious entertainment seekers who prefer free, ad-supported content over monthly subscription commitments.
Known forTubi: Movies & Live TV
Tubi: Movies & Live TVFor budget-conscious entertainment seekers who prefer free, ad-supported content over monthly subscription commitments.
Tubi: Movies & Live TVProviding a frictionless, ad-supported alternative to subscription-based streaming services. It offers a vast library of movies, TV shows, and live content to budget-conscious viewers.
Target audience
Portfolio
Free 1Last updated
Tubi: Movies & Live TV
v10.15.2
2mo ago
Primary focus
AVOD streaming and live TV
Scale
indie
Target audience
Budget-conscious entertainment seekers who prefer free, ad-supported content over monthly subscription commitments.
Released 4 updates in the last 6 months for its single active application, indicating a steady maintenance and development cycle.
1 app analysed
Frictionless entry (no account/credit card required)
1
Positive apps
0
Neutral / mixed
0
Negative apps
64/100
Avg sentiment score
PlutoTV is the most direct 'FAST' (Free Ad-supported Streaming TV) rival, operating at an identical scale and update frequency while competing for the same 'cord-cutter' audience.
Strategic outlook coming soon.
What fed this analysis
Directly competes for the 'Essential' (ad-supported) viewer with a high update cadence and massive brand recognition.
A major 'Big Media' threat that uses a free-to-entry tier to funnel users into a paid ecosystem, competing directly for ad-supported viewers.
Strong alternative for power users, combining free ad-supported streaming with personal media server management.
A high-growth rival dominating the Spanish-language market, a key demographic where Tubi is currently expanding its 'Tubi en Español' offering.
The primary destination for free video consumption, increasingly moving into Tubi's territory with 'Free with Ads' Hollywood movies.
The gold standard for ad-supported VOD, setting the user expectation for ad-load and interface standards.
Occupies the 'Free' niche through a B2B2C model (public libraries and universities) rather than traditional ad-insertion.
A multi-format 'Free' competitor that includes movies alongside books and music via library authentication.
A rising threat in the FAST space focusing on hyper-local news and weather, a segment Tubi is actively trying to expand.
Backed by Comcast and Charter, this app is being positioned as the native FAST interface for millions of cable-connected smart TVs.
