Report updated Apr 24, 2026
Tubi: Movies & Live TV
For budget-conscious entertainment seekers who want a wide variety of movies, TV shows, and live content without the commitment of monthly subscription fees.
Tubi: Movies & Live TV is a well-regarded entertainment app that is completely free. With a 4.8/5 rating from 1.1M reviews, it maintains solid user satisfaction. Users particularly appreciate extensive content library, though technical instability and buffering remains a common concern.
What is Tubi: Movies & Live TV?
Current Momentum
v10.15 · 2d ago
MaintenanceTubi is currently in maintenance mode, focusing exclusively on bug fixes and performance improvements. No major feature updates have been released in the provided history.
Active Nemesis
PlutoTV: Stream Free Movies/TV
By Pluto.tv
Other Rivals
7-Day Rank Pulse 🇺🇸
EntertainmentRating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Access to a massive library of movies and TV shows without any subscription fees or credit card requirements.
Access to live news, weather, sports, and entertainment channels with fewer ads than traditional cable.
A randomized content picker triggered by a dice icon for users who are unsure what to watch.
How much does it cost?
- Completely free, ad-supported streaming service
Tubi utilizes a pure AVOD model, positioning itself as a 'fee-free' alternative to subscription-based streaming giants by monetizing through advertisements rather than user subscriptions.
Who Built It?
Providing a frictionless, ad-supported alternative to subscription-based streaming services. It offers a vast library of movies, TV shows, and live content to budget-conscious viewers.
Portfolio
1
Apps
Explore the full Tubi report
Portfolio breakdown, audience, momentum, and every app published by Tubi.
What do users think recently?
High confidence · Latest 100 of 1.1M total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate extensive content library and free value proposition, but report technical instability and buffering and profile and parental control bugs.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Tubi: Movies & Live TV?
How's The Entertainment Market?
How does it evolve in the Entertainment market?
Tubi: Movies & Live TV is losing ground.
Rank progression
19 active rankings tracked — 30-day window
The rivals identified
The outtake for Tubi: Movies & Live TV
Strengths to defend, gaps to attack
Core Strengths
- Massive library depth (200,000+ titles)
- Frictionless entry (no account/credit card required)
- Unique 'Tubi Shuffle' discovery tool
- Strong niche content (Nostalgia, Anime, K-pop)
Critical Frictions
- High frequency of buffering and app crashes
- Broken parental control authentication flow
- Ad-insertion logic disrupts content narrative
- Lower update velocity compared to PlutoTV
Growth Levers
- Hyper-local news integration to compete with Local Now
- Improved Live TV grid navigation to match PlutoTV UX
- Expansion of 'Tubi en Español' to counter ViX growth
Market Threats
- PlutoTV's superior linear TV 'channel surfing' experience
- ViX's exclusive sports rights (Liga MX)
- Xumo Play's hardware-level integration on smart TV remotes
What are the next best moves?
Audit and fix the Parental Control/Kids Mode password authentication flow.
Users report being permanently locked into 'Kids Mode' due to incorrect password errors, a high-severity bug blocking access to the core library.
Prioritize playback stability and buffering resolution in the next sprint.
Technical instability is the top complaint theme, with users reporting 8-10 disconnects per movie, directly driving the declining sentiment trend.
Redesign ad-insertion logic to prevent mid-scene interruptions.
Users specifically complain about ads ruining 'dramatic moments' or 'evil laughs,' suggesting a need for smarter ad-break placement.
Feature Gaps vs Competitors
- Linear TV grid guide (available in PlutoTV)
- Exclusive live sports rights like Liga MX (available in ViX)
- Universal Watchlist for cross-platform tracking (available in Plex)
- Hyper-local geo-targeted news/traffic (available in Local Now)
Key Takeaways
Tubi's massive library and 'fee-free' model make it a formidable AVOD player, but it is currently a 'leaky bucket' due to severe technical instability. To maintain its #8 category ranking, the PM must pivot from content expansion to core platform reliability and fix the critical parental control lockout bug.
Where Is It Heading?
Declining
Sentiment trend is declining due to persistent buffering and app crashes despite recent updates.
Ranked #8 in category with a +4 upward movement, indicating strong niche demand.
Recent updates (v10.15.2) focused on maintenance rather than new feature expansion.