Tubi is an AVOD leader offering a massive library of 200,000+ titles and live TV without subscription fees. It positions itself as a frictionless, "fee-free" alternative to SVOD giants, currently ranking #8 in its US category. While users praise the library depth and cost-free model, the app faces a declining sentiment trend due to significant technical instability and a critical bug in its parental control system.
Product velocity
Maintenance
Daily rank 🇺🇸
#19
▼1Entertainment · free
Sentiment
4.8
1.1M reviews
Nemesis
PlutoTV: Stream Free Movies/TV
The App DNA
What makes this app unique?
For Budget-conscious entertainment seekers who want a wide variety of movies, TV shows, and live content without the commitment of monthly subscription fees.
What does it look like?
Key features
Access to a massive library of movies and TV shows without any subscription fees or credit card requirements.
Access to live news, weather, sports, and entertainment channels with fewer ads than traditional cable.
A randomized content picker triggered by a dice icon for users who are unsure what to watch.
How much does it cost?
Tubi utilizes a pure AVOD model, positioning itself as a 'fee-free' alternative to subscription-based streaming giants by monetizing through advertisements rather than user subscriptions.
Velocity
Maintenance developmentperformanceShow more...
The development trend for Tubi is currently stable in a maintenance phase, with all four recent updates consisting solely of bug fixes and performance optimizations. The release cadence is frequent, averaging an update every 10-11 days, but these lack any substantive feature additions or functional changes. Development is currently focused entirely on platform stability rather than new content or UX enhancements.
Who built it?
User Sentiment
What do users think recently?
Review voice lately leans excited. Users appreciate extensive content library and free value proposition, but report technical instability and buffering.
How are ratings & reviews evolving?
What users say, by theme
- Extensive Content Library
- Free Value Proposition
Unlock 1 more frustration theme, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Tubi: Movies & Live TV
How's the Entertainment market?
The rivals identified
By Pluto.tv
PlutoTV is the most direct 'FAST' (Free Ad-supported Streaming TV) rival, operating at an identical scale and update frequency while competing for the same 'cord-cutter' audience.
- Focuses on a 'Linear TV' grid guide experience mimicking traditional cable, whereas Tubi prioritizes a VOD-first Netflix-style interface.
- Leverages deep integration with Paramount Global's library for exclusive 'Single-IP' channels (e.g., 24/7 Star Trek or CSI channels).
- Offers a 'Kids Mode' with a dedicated UI lock, providing a more structured environment for families than Tubi's general library.
ViX: TV, Sports and NewsContender
Peacock TV: Stream TV & MoviesContender
Paramount+Contender
Plex: Find Movies and TV ShowsContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Tubi: Movies & Live TV
Where is it heading?
- Sentiment trend is declining due to persistent buffering and app crashes despite recent updates.
- Ranked #8 in category with a +4 upward movement, indicating strong niche demand.
- Recent updates (v10.15.2) focused on maintenance rather than new feature expansion.
The SWOT
- Massive library depth (200,000+ titles)
- Frictionless entry (no account/credit card required)
- Unique 'Tubi Shuffle' discovery tool
- Strong niche content (Nostalgia, Anime, K-pop)
- Hyper-local news integration to compete with Local Now
- Improved Live TV grid navigation to match PlutoTV UX
- Expansion of 'Tubi en Español' to counter ViX growth
Next best moves
Audit and fix the Parental Control/Kids Mode password authentication flow.
+ 2 more prioritized movesFeature gaps
Linear TV grid guide (available in PlutoTV) +3
Since the last report: Tubi is experiencing a decline in operational stability, with critical bugs and playback issues overshadowing its strong content library and market position.
Bottom line
Tubi's massive library and 'fee-free' model make it a formidable AVOD player, but it is currently a 'leaky bucket' due to severe technical instability. To maintain its #8 category ranking, the PM must pivot from content expansion to core platform reliability and fix the critical parental control lockout bug.
Unlock 4 critical frictions, 3 market threats, 2 more prioritized moves and the analyst’s take.
Access the full report for freeFAQ
Can I watch Tubi without creating an account?
What is the difference between Tubi and Pluto TV?
Is Tubi safe for kids to use?
Does Tubi have live sports?
Report last updated