Peacock TV
For uS-based viewers seeking a centralized hub for network television, reality content, and live sporting events.
Peacock TV: Stream TV & Movies
Snapshot
Who is Peacock TV?
Consolidating NBCUniversal's media library, live sports, and linear channels into a single streaming destination for US viewers.
Target audience
Portfolio
Free 2Last updated
Peacock TV: Stream TV & Movies
v7.4.20
6mo ago
Publisher DNA
What defines Peacock TV?
Publisher DNA
Primary focus
Streaming entertainment and live sports
Scale
indie
Target audience
US-based viewers seeking a centralized hub for network television, reality content, and live sporting events.
Signature Patterns
- •Hybrid content model combining on-demand library assets with live linear channels
- •Heavy emphasis on live sports and event broadcasting as a primary value driver
- •Tiered subscription pricing ranging from ad-supported entry levels to ad-free premium options
- •Integration of local NBC broadcast feeds for specific subscription tiers
Portfolio momentum
Released 4 updates in the last 6 months with the primary application receiving a major update within the last 17 days.
Portfolio
What does Peacock TV ship?
Apps
2 apps analysed
Get Peacock and stream live sports, blockbuster movies, current TV, and more.
Linear channel integration maximizes ad-inventory utilization
- Diverse content library provides high value for users seeking a variety of streaming options
- Frequent application crashes and freezing during playback disrupt the viewing experience for many users
Get Peacock and stream live sports, blockbuster movies, current TV, and more.
Strong live sports rights (Premier League, NFL)
- Content Library
- Excessive Advertisements
Single-market publisher, every app ships only to United States.
Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
2
Negative apps
29/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Peacock TV compete with?
The rivals identified
Nemeses(2)
Both services compete for the same US-based household entertainment budget, with Peacock anchoring its retention on live sports and Bravo reality content while HBO Max relies on a deep library of premium original series and high-value IP.
Both services compete for the same US-based streaming audience by bundling live sports and on-demand content, forcing a choice between Peacock's ad-supported tiers and Apple TV's premium ad-free model.
Contenders(16)
Both services compete for US-based viewers seeking live sports and linear television, with Peacock relying on exclusive NBC and Bravo content while DIRECTV utilizes modular genre-based subscription packs.
Both platforms compete for US-based viewers seeking a hybrid of on-demand content and live television, with both services struggling to balance ad-supported revenue models against user frustration.
Plex acts as a discovery layer for Peacock users, aggregating content availability across multiple streaming services.
Tubi competes for the same US-based streaming audience by offering a zero-cost, ad-supported model that overlaps with the library and live channel offerings found on Peacock.
Both platforms compete for the same US entertainment consumer by bundling live sports rights with original or library video content.
Both services compete for the same monthly subscription entertainment budget, with Discovery+ targeting reality TV fans while Peacock TV captures viewers through live sports and NBCUniversal programming.
Both services compete for the same live sports audience, with Peacock relying on NBCUniversal content and FOX One centralizing live sports and news broadcasts.
Both services compete for the same US household entertainment budget by targeting viewers who prioritize live sports and broadcast television.
Both apps share the NBCUniversal content library, forcing users to choose between Peacock's standalone subscription model and the NBC App's cable-authenticated broadcast utility.
Both services compete for the same US-based casual viewer's time, with Peacock TV offering premium content behind a subscription paywall while Pluto TV captures the same audience through a zero-cost, ad-supported model.
SkyShowtime competes by aggregating content from NBCUniversal and Paramount, directly overlapping with the Peacock library while targeting international markets where Peacock is restricted.
Both platforms compete for US viewers seeking live sports and linear television channels without traditional cable subscriptions.
Both services compete for the same cord-cutting audience by offering live sports and news, though they differ in their approach to content packaging and subscription flexibility.
Tubi competes for the same entertainment audience by offering a zero-cost alternative that removes the subscription barrier for casual viewers who might otherwise churn from Peacock TV.
Both platforms compete for viewer time by anchoring their value on exclusive library content and linear-style channel programming.
Both services compete for the same subscription-based video streaming wallet, targeting distinct content niches within the broader US streaming market.
Same space(29)
iQIYI serves as a specialized alternative for Asian content, competing for the same global viewer base interested in drama and anime.
Prime Video competes for the same US-based entertainment budget by bundling original series and live sports, though it faces similar ad-insertion friction as Peacock.
It acts as a content-specific streaming service for original series that users might otherwise access through broader platforms.
It competes for entertainment time by blending subscription streaming with a transactional storefront for rentals and purchases.
It provides a global live TV aggregator that allows users to compare international news perspectives.
It targets a specific fan base with simulcast windows that provide faster access to new content.
It acts as a discovery and tracking utility that aggregates trending information across multiple streaming services.
TF1+ competes for the same linear-broadcast viewer base in France, utilizing a similar ad-supported model.
It functions as a discovery utility to help users locate where specific movies stream across various platforms.
It focuses on live sports and regional networks, directly competing with the sports-heavy value proposition.
It acts as a discovery layer that aggregates fragmented streaming libraries into a single interface for users.
JustWatch functions as a utility for Peacock subscribers to track content availability across 85+ streaming services.
It serves a niche audience by aggregating free, ad-supported thematic channels for low-bandwidth environments.
M6+ mirrors Peacock's linear-to-streaming transition, relying on broadcast replays to retain its French audience.
It offers a budget-friendly live TV alternative by excluding sports and news to lower monthly costs.
It captures the free, ad-supported audience through a linear, cable-like interface that requires no subscription.
Rakuten TV offers a similar hybrid of free ad-supported content and on-demand titles as Peacock's lower tiers.
It offers a low-cost, ad-free streaming experience that competes for budget-conscious viewers.
It functions as a discovery and management tool that links users to external purchasing platforms.
Sky on Demand targets the same sports-focused demographic as Peacock, requiring a specific subscription for access.
StardustTV targets the same mobile-first audience as Peacock but focuses on ultra-short, vertical-format drama episodes.
MagentaTV competes for the same German entertainment market by bundling linear TV and streaming into a single contract.
It provides a navigation utility for live television schedules that helps users manage fragmented content availability.
TV España offers a focused alternative for Spanish-language viewers seeking live channel access without sign-up.
Twitch captures the live-streaming market share that Peacock targets with its live sports and linear channels.
It provides a hybrid model for transactional movie purchases and free ad-supported streaming without monthly fees.
It serves as a specialized hub for South Asian entertainment that complements broader streaming libraries.
Zattoo serves as a regional cable-replacement alternative to Peacock, focusing on live channel aggregation.
ZDF provides a regional public-service alternative to Peacock's linear-focused model, emphasizing offline viewing for commuters.
New entrants(1)
Monoflix serves as an entertainment discovery tool, helping users find content similar to Peacock's library.
The Analyst's Read
The bottom line on Peacock TV
Bottom line
Peacock is a high-utility streaming platform that successfully bridges the gap between traditional broadcast television and modern on-demand consumption. Its strong user sentiment and focus on live sports provide a stable foundation for long-term subscriber retention.
Frequently asked questions
How many apps does Peacock TV publish?
What kind of apps does Peacock TV make?
What is Peacock TV's top app?
In how many countries are Peacock TV's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 1
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes
