+11
Brother Industries
For home and small office users, alongside hobbyist crafters, who own Brother-branded printing, labeling, or sewing hardware.
For home and small office users, alongside hobbyist crafters, who own Brother-branded printing, labeling, or sewing hardware.
Providing Brother hardware users with mobile-first tools to streamline printing, labeling, and creative crafting workflows.
Target audience
Portfolio
Free 14Last updated
Brother Mobile Connect
v1.23.1
2mo ago
Primary focus
Hardware-integrated utilities and creative design tools
Scale
studio
Target audience
Home and small office users, alongside hobbyist crafters, who own Brother-branded printing, labeling, or sewing hardware.
Released 34 updates in the last 6 months with 12 active apps, maintaining an intense development cycle to ensure hardware compatibility.
14 apps analysed
Brother iPrint&Scan lets you easily print and scan photos/documents/webpages.
Extended warranty rewards incentivize hardware registration and long-term app retention
Distributed across 20 markets, strongest in Europe.
Based on 2 of 14 apps with localized market data — more coverage rolling in as scans complete · last scanned .
0
Positive apps
0
Neutral / mixed
1
Negative apps
35/100
Avg sentiment score
Dominates the printer utility space with massive scale and high-frequency release cycles, directly competing for the same mobile-first printing user base.
Strategic outlook coming soon.
What fed this analysis
A direct hardware-specific competitor that mirrors the target app's core value proposition of mobile printing and scanning.
A strong hardware-aligned utility that focuses on modern, tile-based dashboard navigation for printer management.
A utility-focused platform for managing peripheral hardware, demonstrating how to build an app-store-within-an-app model.
Operates in the Utilities category with a focus on remote hardware management, providing a benchmark for high-quality video streaming UX.
Shares the 'Utilities' category and mobile-device-to-hardware management focus, though targeting networking hardware instead of printers.
A specialized printing utility that has maintained a long-term presence and recently updated its feature set.
