Power Mobile Life

Who is Power Mobile Life?

Providing a unified software ecosystem to manage and customize Anker’s diverse hardware portfolio, from home security to premium audio.

Target audience

Owners of Anker-branded hardware seeking device managementHealth trackingHome automation tools

Rivals analysis in progress

Portfolio

Free 26

apps

Utilities13

Lifestyle7

Music4

Navigation1

Last updated

Anker

v3.18.0

4mo ago

Intense

Publisher DNA

Primary focus

Companion apps for smart home and consumer electronics hardware

Scale

studio

Target audience

Owners of Anker-branded hardware seeking device management, health tracking, and home automation tools.

Origin

Software publishing arm for Anker Innovations' consumer electronics brands including eufy and soundcore.

Signature Patterns

•Hardware-dependent utility: Apps function primarily as companion interfaces for physical consumer electronics.
•Free-access model: No direct app-store monetization; value is captured through hardware sales and ecosystem retention.
•Ecosystem consolidation: Moving from niche utilities toward a unified brand experience under the eufy and soundcore umbrellas.
•Third-party integration: Frequent synchronization with external platforms like Apple Health for biometric data.

Intense

Portfolio momentum

Maintains an exceptionally high update cadence with 72 releases across the portfolio in the last 6 months, ensuring hardware compatibility and firmware synchronization.

Last release 4d agoActive apps 17Abandoned 8