Arlo Technologies
For homeowners and families seeking high-resolution DIY security systems with professional-grade monitoring and AI automation.
Arlo Secure: Home Security
Snapshot
Who is Arlo Technologies?
Providing integrated smart home security and personal safety through a hardware-enabled ecosystem of cameras and professional monitoring.
Target audience
Portfolio
Free 3Last updated
Arlo Secure: Home Security
v6.40.0
2mo ago
Publisher DNA
What defines Arlo Technologies?
Publisher DNA
Primary focus
Smart home security and personal safety ecosystem
Scale
indie
Target audience
Homeowners and families seeking high-resolution DIY security systems with professional-grade monitoring and AI automation.
Signature Patterns
- •Hardware-as-a-Service monetization requiring proprietary device purchase
- •Tiered subscription models for AI features, cloud storage, and emergency response
- •Integration of professional 24/7 monitoring services with mobile automation
- •Focus on high-resolution video (4K/2K) and AI-driven object detection
Portfolio momentum
Released 7 updates across 2 apps in the last 6 months, with the flagship title updated within the last 10 days.
Portfolio
What does Arlo Technologies ship?
Apps
3 apps analysed
Unified dashboard consolidates multiple property locations into one control surface
- The core camera hardware provides reliable security monitoring for users who successfully complete the setup process
- UI layout changes in the latest update place critical buttons behind screen notches, preventing access to recordings
Professional-grade emergency response increases long-term retention
- Wireless camera hardware provides reliable security monitoring and peace of mind for homeowners
- Post-update interface redesigns create navigation friction and obscure critical security camera functionality
Single-market publisher, every app ships only to United States.
Based on 1 of 3 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
2
Negative apps
30/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Arlo Technologies compete with?
The rivals identified
Nemeses(2)
Both apps target homeowners with professional monitoring and smart home security, creating direct competition for users seeking integrated, subscription-gated security management.
Both apps target homeowners with subscription-based professional monitoring and remote video surveillance, creating direct competition for the same security-conscious user base.
Contenders(12)
Both apps target the smart home security market, offering multi-location monitoring and remote system management for homeowners and businesses.
Both apps compete for the home security monitoring market by providing remote video surveillance and motion-triggered alerts to homeowners.
Both applications target the home security monitoring market, but Alfred Camera captures the budget-conscious segment by repurposing existing hardware, whereas Arlo Secure requires dedicated professional-grade equipment.
Both applications target the smart home security segment, competing for users seeking centralized IP camera management and remote monitoring capabilities.
Both apps target users requiring remote IP camera monitoring and live video streaming, creating direct competition for the same home and small-business security audience.
Both applications target the home security market by offering freemium models that combine hardware control with optional professional monitoring subscriptions.
Both applications target homeowners seeking remote surveillance, but ZoomOn captures the DIY segment by repurposing existing mobile devices as cameras, whereas Arlo Secure relies on dedicated hardware.
Both platforms target homeowners with professional security monitoring and smart home hardware, creating direct competition for the same user base.
Both apps target homeowners seeking remote property monitoring and AI-assisted event detection, creating direct competition for the same subscription-based security market.
Both apps target homeowners seeking professional-grade security monitoring and remote system control, creating direct competition for the same subscription-based security market.
Both apps target users managing home security hardware, with the rival acting as a third-party aggregator that supports Arlo cameras alongside other brands like Blink and Wyze.
Visory competes by repurposing existing mobile devices as security cameras, targeting the same remote monitoring audience as Arlo Secure without requiring dedicated hardware purchases.
Same space(29)
A3 Smart Home competes directly with Arlo's professional monitoring tier by offering cellular backup to maintain security during internet outages.
Home Security - Camera Scanner acts as a network utility for users concerned about privacy, serving as a security-adjacent tool.
Kwikset is a specialized access management app for Kwikset locks, serving as a security peripheral for the same home environment.
Camera Secure targets the same home security monitoring audience as Arlo by providing a centralized interface for camera and network management.
Home Security Camera Finder provides multi-camera management, serving as a direct surveillance utility for DIY users.
Smart WiFi Doorbell targets the same DIY security audience as Arlo but focuses on wire-free battery operation for renters.
ecobee manages climate and security, competing for the same smart home management role as Arlo.
Eero manages the network infrastructure that Arlo cameras rely on, positioning itself as the foundational layer for home security connectivity.
Google Home serves as a central control surface for smart home users, competing with Arlo by providing OS-level integration.
SmartHQ targets smart home users with appliance-specific management, competing for the same mobile screen time as Arlo.
Cam&Cam targets the same remote monitoring audience as Arlo but focuses on repurposing older iOS devices to lower the hardware cost barrier.
Video-Doorbell targets the same visitor monitoring audience as Arlo but operates as a static, legacy utility without active development.
Smart Home Life Assistant App centralizes management for diverse devices, competing for the same smart home control role.
Home + Control provides remote lighting and power control, serving as a utility for Legrand hardware owners.
LG ThinQ targets the same smart home user but focuses on appliance diagnostics, providing a different utility set for the same home environment.
Nest shares the same user base of Google hardware owners, though it struggles with the same connectivity issues as Arlo.
Security Camera: Smart Home provides device scanning and monitoring, serving as a peripheral tool for the same home environment.
Home Network System provides legacy support for Panasonic hardware, serving as a niche security and communication tool.
The eufy app offers a direct alternative to Arlo by consolidating security, cleaning, and health monitoring into a single interface.
Total Connect 2.0 provides professional-grade security management similar to Arlo, but requires a professional subscription for functionality.
Roku Smart Home competes for the DIY security market by providing a unified hub for cameras and lighting.
Schlage Home focuses on access control, serving as a specialized security component for the same homeowners using Arlo for surveillance.
SensForge targets the same family and pet monitoring audience as Arlo but differentiates through a no-subscription freemium model.
myQ Garage & Access Control manages access points, serving as a specialized security and convenience tool for the same smart home user.
TP-Link Tapo competes for the DIY security market by offering local storage options that remove the recurring subscription fees Arlo requires.
Wyze competes for the same budget-conscious DIY security market as Arlo, but with a broader range of lifestyle devices.
X-Sense Home Security provides a DIY security management interface similar to Arlo, with an added professional dispatch option.
Xthings Home provides a similar unified control surface for security cameras and smart locks, targeting the same DIY smart home automation market as Arlo.
YI Home targets the same DIY security segment as Arlo but utilizes aggressive ad-insertion to monetize users who have already purchased hardware.
The Analyst's Read
The bottom line on Arlo Technologies
Bottom line
Arlo is a dominant player in the DIY security space, successfully converting hardware sales into high-margin recurring revenue. Their long-term success depends on resolving software connectivity issues to match the premium quality of their hardware ecosystem.
Frequently asked questions
How many apps does Arlo Technologies publish?
What kind of apps does Arlo Technologies make?
What is Arlo Technologies's top app?
In how many countries are Arlo Technologies's apps available?
What fed this analysis
- Apps analyzed:
- 2
- With full intel:
- 1
- With overview:
- 2
- Website scraped:
- yes
- Social presence:
- yes
