Arlo Technologies
For homeowners and families seeking high-resolution DIY security systems with professional-grade monitoring and AI automation.
Known forArlo Secure: Home Security
Arlo Secure: Home SecurityFor homeowners and families seeking high-resolution DIY security systems with professional-grade monitoring and AI automation.
Arlo Secure: Home SecurityProviding integrated smart home security and personal safety through a hardware-enabled ecosystem of cameras and professional monitoring.
Target audience
Portfolio
Free 2Last updated
Arlo Secure: Home Security
v6.26.0
2mo ago
Primary focus
Smart home security and personal safety ecosystem
Scale
indie
Target audience
Homeowners and families seeking high-resolution DIY security systems with professional-grade monitoring and AI automation.
Released 7 updates across 2 apps in the last 6 months, with the flagship title updated within the last 10 days.
2 apps analysed
Professional-grade emergency response increases long-term retention
0
Positive apps
0
Neutral / mixed
1
Negative apps
35/100
Avg sentiment score
Nest serves as the primary direct rival due to its massive scale in the smart home security niche and high-frequency release cadence.
Strategic outlook coming soon.
What fed this analysis
Provides a specialized security-focused experience that directly competes with Arlo's core surveillance functionality.
High-velocity development and strong focus on local storage options make this a direct threat to Arlo's market share.
Dominates the value-segment of the security market with a high-frequency update cycle and broad hardware compatibility.
Acts as a central hub for smart home management, often serving as the primary interface for security devices.
Legacy player in home automation that competes for the same smart-home-conscious demographic.
Dominates the specific niche of garage and access security, which is a critical subset of home protection.
A massive platform-agnostic aggregator that supports a vast array of white-label smart home hardware.
Rapidly expanding from vacuuming into broader home monitoring, representing a new cross-category threat.
