Arlo Technologies
For homeowners and families seeking high-resolution DIY security systems with professional-grade monitoring and AI automation.
Arlo Secure: Home Security
Snapshot
Who is Arlo Technologies?
Providing integrated smart home security and personal safety through a hardware-enabled ecosystem of cameras and professional monitoring.
Target audience
Portfolio
Free 3Last updated
Arlo Secure: Home Security
v6.40.0
7d ago
Publisher DNA
What defines Arlo Technologies?
Publisher DNA
Primary focus
Smart home security and personal safety ecosystem
Scale
indie
Target audience
Homeowners and families seeking high-resolution DIY security systems with professional-grade monitoring and AI automation.
Signature Patterns
- •Hardware-as-a-Service monetization requiring proprietary device purchase
- •Tiered subscription models for AI features, cloud storage, and emergency response
- •Integration of professional 24/7 monitoring services with mobile automation
- •Focus on high-resolution video (4K/2K) and AI-driven object detection
Portfolio momentum
Released 7 updates across 2 apps in the last 6 months, with the flagship title updated within the last 10 days.
Portfolio
What does Arlo Technologies ship?
Apps
3 apps analysed
Unified dashboard consolidates multiple property locations into one control surface
- The core camera hardware provides reliable security monitoring for users who successfully complete the setup process
- UI layout changes in the latest update place critical buttons behind screen notches, preventing access to recordings
Professional-grade emergency response increases long-term retention
- Wireless camera hardware provides reliable security monitoring and peace of mind for homeowners
- Post-update interface redesigns create navigation friction and obscure critical security camera functionality
Single-market publisher, every app ships only to United States.
Based on 1 of 3 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
2
Negative apps
30/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Arlo Technologies compete with?
The rivals identified
Nemeses(1)
Nest serves as the primary direct rival due to its massive scale in the smart home security niche and high-frequency release cadence.
Contenders(3)
Provides a specialized security-focused experience that directly competes with Arlo's core surveillance functionality.
High-velocity development and strong focus on local storage options make this a direct threat to Arlo's market share.
Dominates the value-segment of the security market with a high-frequency update cycle and broad hardware compatibility.
Same space(4)
Acts as a central hub for smart home management, often serving as the primary interface for security devices.
Legacy player in home automation that competes for the same smart-home-conscious demographic.
Dominates the specific niche of garage and access security, which is a critical subset of home protection.
A massive platform-agnostic aggregator that supports a vast array of white-label smart home hardware.
New entrants(1)
Rapidly expanding from vacuuming into broader home monitoring, representing a new cross-category threat.
The Analyst's Read
The bottom line on Arlo Technologies
Bottom line
Arlo is a dominant player in the DIY security space, successfully converting hardware sales into high-margin recurring revenue. Their long-term success depends on resolving software connectivity issues to match the premium quality of their hardware ecosystem.
Frequently asked questions
How many apps does Arlo Technologies publish?
What kind of apps does Arlo Technologies make?
What is Arlo Technologies's top app?
In how many countries are Arlo Technologies's apps available?
What fed this analysis
- Apps analyzed:
- 2
- With full intel:
- 1
- With overview:
- 2
- Website scraped:
- yes
- Social presence:
- yes