ADT
For existing ADT subscribers, including homeowners and business owners, who prioritize professional monitoring and integrated security hardware.
ADT Pulse ®
Snapshot
Who is ADT?
Providing professional-grade security and smart home management for residential and business subscribers. Enabling remote monitoring and automation through a unified digital ecosystem.
Target audience
Portfolio
Free 8Last updated
ADT Pulse ®
v12.4.0 (15351)
1.2y ago
Publisher DNA
What defines ADT?
Publisher DNA
Primary focus
Home security and smart home automation management
Scale
indie
Target audience
Existing ADT subscribers, including homeowners and business owners, who prioritize professional monitoring and integrated security hardware.
Signature Patterns
- •Subscription-gated access requiring active professional monitoring contracts
- •Unified management of security, video surveillance, and smart home automation
- •Heavy reliance on proprietary hardware ecosystems for core functionality
- •Transitioning from legacy infrastructure to modern, integrated mobile platforms
Portfolio momentum
Released 5 updates across 7 apps in the last 6 months, with the flagship ADT+ platform receiving a major update within the last month.
Portfolio
What does ADT ship?
Apps
8 apps analysed
Deep integration with Google Nest hardware
- Peace of Mind
- Authentication and Login Issues
Unified control of diverse smart home categories (lights, locks, climate)
- General Satisfaction
- Authentication and Login Issues
Analysis in progress
Massive established user base and brand trust
- Emergency Response
- App Stability and Performance
Deep ecosystem integration (Apple Watch, Google Assistant)
- Basic Functionality (When Operational)
- Login and Authentication Failures
Single-market publisher, every app ships only to United States.
Based on 1 of 8 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
5
Negative apps
27/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does ADT compete with?
The rivals identified
Contenders(3)
Disrupts the market with low-cost hardware and a growing professional monitoring subscription service.
Differentiators
- Extremely high user engagement and community-driven development
- Strong value proposition for price-sensitive consumers
The most common tool users turn to first when experiencing the connectivity issues ADT Wifi Fix aims to solve.
A dominant force in the DIY-install, professionally-monitored space that appeals to the same security-conscious demographic.
Differentiators
- Pioneer of the DIY home security category
- Exceptional brand recognition and marketing efficiency
- High customer retention rates due to ease of use
Same space(5)
Aggressively scaling its smart home and security camera line with high-quality, low-cost hardware.
The primary voice control and automation ecosystem that many ADT users use to manage their security systems.
The primary ISP utility for many ADT users, offering built-in troubleshooting for the home network infrastructure.
The central hub for Nest devices, which ADT now integrates with, creating a complex 'coopetition' relationship.
The native iOS ecosystem hub that competes for the 'single screen' control of locks, lights, and cameras.
The Analyst's Read
The bottom line on ADT
Bottom line
ADT is a legacy security provider successfully migrating its subscriber base to a unified digital platform. Their long-term success depends on resolving technical stability issues that currently threaten their high-trust brand positioning.
Frequently asked questions
How many apps does ADT publish?
What kind of apps does ADT make?
What is ADT's top app?
In how many countries are ADT's apps available?
What fed this analysis
- Apps analyzed:
- 7
- With full intel:
- 6
- With overview:
- 7
- Website scraped:
- yes
- Social presence:
- yes