Essential Apps
For mobile users seeking immediate functional solutions for international communication, document management, and quick digital content creation.
WiFi : Phone Calls & Text Sms
Snapshot
Who is Essential Apps?
Providing high-intent mobile utilities and creative tools to help users solve immediate functional needs in communication, design, and fitness.
Target audience
Portfolio
Free 5Last updated
WiFi : Phone Calls & Text Sms
v10.5
7mo ago
Publisher DNA
What defines Essential Apps?
Publisher DNA
Primary focus
Mobile utility and creative design tools
Scale
indie
Target audience
Mobile users seeking immediate functional solutions for international communication, document management, and quick digital content creation.
Signature Patterns
- •Heavy reliance on subscription-based monetization models across utility and creative categories.
- •Focus on high-intent search niches including VoIP, wireless printing, and template-based design.
- •Aggressive maintenance and update cadence across the entire active portfolio.
- •Diversified category presence spanning Graphics & Design, Health & Fitness, and Social Networking.
Portfolio momentum
The publisher maintains an intense development pace with 23 releases across 5 apps in the last 6 months, with the most recent update occurring 16 days ago.
Portfolio
What does Essential Apps ship?
Apps
5 apps analysed
- Wifi calling functionality provides a reliable communication alternative when cellular service is unavailable for users
- Aggressive subscription prompts and hidden charges during free trials lead users to report fraudulent billing practices
Single-market publisher, every app ships only to United States.
Based on 1 of 5 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
25/100
Avg sentiment score
Rivals
Who does Essential Apps compete with?
The rivals identified
Nemeses(3)
Both apps target small business owners and individuals needing quick promotional assets through a template-based design workflow.
Both applications target mobile users requiring on-the-go document and photo printing, competing directly for the same utility-focused user base.
Talkatone is the most direct rival with a rating count (139k) within the same order of magnitude as the target (15k) and a high update velocity (5 releases in 6 months).
Contenders(14)
Both apps target the digital invitation market with freemium models, competing for users seeking quick, template-based event design.
Both applications target event hosts and planners by providing mobile-based template libraries for digital invitation design.
Both applications target individuals and small business owners seeking template-driven design tools for flyers and event invitations. They compete directly for the same audience segment by offering accessible, drag-and-drop graphic creation workflows.
Digital Invitation acts as a direct, lightweight design utility for the same user base seeking quick event card creation.
known for
AI invite maker: digital cards
Both apps target the same user base for digital event invitations and offer template-driven design tools for flyers and eCards.
A professional-grade peer that targets small business owners needing a dedicated work line.
Both applications target the same user base for digital event invitations and share a core freemium model for template-based design.
Both apps target small business owners and event planners with template-driven design tools for flyers and invitations. They compete directly for users seeking accessible graphic design without prior experience.
A massive-scale alternative that has expanded beyond software into hardware/SIM card distribution.
Strong alternative with over 500k ratings and a focus on low-cost international connectivity.
Both apps target mobile users requiring document scanning and printing, competing for the same audience seeking on-the-go document management.
Both applications target the same user base for digital event invitations and offer template-driven design workflows for flyers and cards.
Both apps target small business owners and event organizers with freemium design tools for flyers and digital assets.
Both applications target small business owners and event planners by providing template-driven design tools for flyers and digital invitations.
Same space(37)
Operates in the same technical space but pivots toward privacy and disposable identity rather than just cost-saving.
Invitation Maker & Card Maker targets the same audience by offering a broad library of templates for diverse occasions.
Acts as a hardware-specific utility for Samsung Laser Printer owners, mirroring the source app's goal of enabling remote printing.
Party Invitation Maker App offers a similar template-driven design path for users creating invitations for social functions.
Invitation Maker: Ecard Maker competes for the same audience by introducing AI-driven generation to the design process.
Wedding Invitation Card Maker serves the same audience as a legacy, single-screen design utility.
Serves as a hardware-specific retention tool for Canon owners, contrasting with the universal compatibility of the source app.
Offers a similar mobile-to-print workflow for document management, targeting users who need to digitize and print on the go.
Targets the same portable scanning audience by emphasizing local storage and offline functionality for document security.
Evite serves the same event-planning audience but captures higher-intent users through its integrated RSVP-tracking utility.
Provides a similar document management utility for users looking to clear physical clutter through mobile digitization.
Bridges the gap between mobile capture and physical output by providing AirPrint support for immediate document printing.
Acts as a mobile bridge for iOS users, directly overlapping with the source app's core printing and scanning functionality.
Invitation Card Design & RSVP targets the same casual planners with a free, template-based design tool.
known for
Invitd: Easy Party Invites competes for the same audience by combining design tools with a simple RSVP tracker.
Offers driverless printing utility, but its aggressive subscription gating creates a different user experience than the source app.
Targets business professionals needing specific hardware integration with KYOCERA devices for printing and scanning.
Competes in the document digitization space by offering a subscription-based model for core scanning features.
Offers a broad utility suite for printing and scanning, targeting the same mobile-first document management audience.
Targets the same document management audience by providing robust text extraction and editing tools.
Focuses on secure, enterprise-managed printing environments, serving a more specialized segment than the source app.
Invitation Maker - Card Design targets the same casual users with a focus on photo-based invitation customization.
Invitation Maker -Party Invite targets the same audience but utilizes a subscription-gated model for design assets.
Targets Mac users with a similar goal of simplifying the printing process across multiple printer brands.
Provides a hardware-agnostic printing solution that directly competes with the source app's universal compatibility goal.
Provides a similar mobile-to-printer bridge for AirPrint-enabled devices, targeting the same user base.
Party & Wedding Card Maker serves the same audience as a legacy, static utility that avoids the subscription model.
Partiful targets the same social event planners by replacing app-based invitations with a web-first, link-sharing distribution model.
known for
SwiftScan AI Document Scanner
Targets the same productivity-focused audience by adding AI-driven document analysis to the standard scanning workflow.
Targets the same casual user base but focuses on physical photo output via a loss-leader shipping fee model.
Competes for the document digitization workflow by offering professional-grade image processing that exceeds the source app's standard tools.
Adjacent rival focusing on the international remittance and calling market.
Targets users needing an all-in-one document studio for scanning and editing, similar to the source app's formatting tools.
Wedding Card Maker: eCard serves the same audience by prioritizing privacy and offline-first usage over cloud connectivity.
Video Invitation Maker competes for the same design-focused audience by shifting the output format from static images to video.
Invites: Party Invitation RSVP bridges the gap between design and management for the same event-planning audience.
Digital Invitation Maker provides an identical template-based design workflow for the same event-planning demographic.
New entrants(4)
known for
Smart Printer App: Print Scan
Provides a mobile-to-printer bridge for document management, targeting the same audience with similar AirPrint functionality.
Targets users needing a comprehensive tool for printing and document management, including specialized photo tasks.
A rising threat focusing on the niche of SMS verification and OTP management for global apps.
Invitation Card Maker・Inviora competes for the same audience by offering a large volume of designer templates.
The Analyst's Read
The bottom line on Essential Apps
Bottom line
Essential Apps LLC is a disciplined indie studio that effectively captures high-intent search traffic through a portfolio of functional tools. Their success is built on high-velocity updates and aggressive monetization, though long-term growth may require addressing user sentiment regarding subscription pricing in their core titles.
Frequently asked questions
How many apps does Essential Apps publish?
What kind of apps does Essential Apps make?
What is Essential Apps's top app?
In how many countries are Essential Apps's apps available?
What fed this analysis
- Apps analyzed:
- 5
- With full intel:
- 1
- With overview:
- 5
- Website scraped:
- yes
- Social presence:
- no
