Signify Netherlands B.V.
For a mix of professional lighting installers, facility managers, and residential smart home users.
Philips Hue
Snapshot
Who is Signify Netherlands B.V.?
Enabling centralized control and commissioning for professional and residential smart lighting ecosystems.
Target audience
Portfolio
Free 25Last updated
Philips Hue
v5.65.1
6mo ago
Publisher DNA
What defines Signify Netherlands B.V.?
Publisher DNA
Primary focus
Smart lighting management and professional commissioning tools
Scale
studio
Target audience
A mix of professional lighting installers, facility managers, and residential smart home users.
Signature Patterns
- •Strict focus on free-to-use utility and management tools for proprietary hardware
- •Clear bifurcation between consumer-facing lifestyle apps and professional-grade commissioning tools
- •Heavy reliance on cloud-based syncing for multi-user and multi-room environments
- •High-frequency update cadence across the entire portfolio
Portfolio momentum
Released 76 updates across 19 active apps in the last 6 months, indicating a high-frequency development cycle focused on ecosystem maintenance.
Portfolio
What does Signify Netherlands B.V. ship?
Apps
25 apps analysed
- Guided commissioning workflow functions as a technical barrier to entry for non-Signify hardware
An application that provides control options for lighting, HVAC etc from mobile
Single-market publisher, every app ships only to United States.
Based on 1 of 25 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
1
Negative apps
63/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Signify Netherlands B.V. compete with?
The rivals identified
Nemeses(2)
Both apps compete for the same smart home management audience, with both relying on Wi-Fi connectivity to control diverse hardware devices.
Manages TP-Link hardware, providing a similar centralized lighting and power control interface as WiZ.
Contenders(9)
Both apps target smart home users seeking centralized control over connected lighting systems, with overlapping functionality for room-based grouping and color management.
Both applications target smart home users seeking centralized control over RGB lighting systems via Wi-Fi, creating direct competition for the same user base.
Both apps target smart home users with free, centralized lighting control, creating direct competition for users managing connected hardware.
Both platforms target smart home users managing connected lighting systems, with overlapping functionality in scene creation and device automation.
Both apps target smart home users managing lighting, but WiZ Connected provides free, manufacturer-native control while Led Light Controller Home App aggregates multiple brands behind a subscription paywall.
Both apps target smart home users managing indoor and outdoor lighting, with overlapping functionality in room-based control and light modes.
Both applications target smart home users managing connected lighting, forcing a choice between a specialized lighting platform and a broader home management hub.
Both apps target residential smart lighting users with cloud-based control, creating direct competition for users seeking centralized management of connected hardware.
Sunco Smart Lighting competes with WiZ Connected by targeting the same smart home segment with mobile-based LED bulb management, group control, and scheduling features.
Same space(21)
Directly competes in the augmented reality space by bridging physical landmarks and digital art experiences.
Acts as an aggregator platform for multiple brands, competing for the same smart home control space as WiZ.
Manages smart bulbs and LED strips, competing directly with WiZ for lighting control.
Manages smart LED strips, competing with WiZ for lighting automation and synchronization.
Dominates the cultural discovery space with a massive database of landmarks and interactive educational content.
Uses location-based discovery to drive physical exploration, serving the same 'connect with your city' user intent.
Manages IKEA smart devices, providing scene-based automation that competes with WiZ room-based lighting control.
Provides a button-based interface for LED strip lights, serving as a simple alternative to WiZ cloud-based control.
Manages LEDVANCE lighting, offering specialized lighting features that compete with WiZ ambient light modes.
Manages Legrand hardware, serving as a utility for lighting and power control similar to WiZ.
Acts as a centralized IoT platform for diverse devices, competing with WiZ for smart home control.
Manages proprietary appliances, serving as a hardware-specific gatekeeper that overlaps with WiZ lighting control.
Merkury Smart serves the same home monitoring segment by providing a centralized interface for cameras and lighting hardware.
Acts as a centralized hub for diverse appliances, competing with WiZ for the primary smart home interface.
Manages relay switches and sensors, providing an alternative for users who want local control over their smart home.
Shelly Smart Control targets the same enthusiast demographic by offering granular local-network control for relay switches and energy monitoring.
Aqara Home competes for the same smart home enthusiast audience by offering a unified hardware-first interface that manages sensors and automation.
Provides a centralized IoT management interface for diverse hardware, similar to WiZ but with broader device support.
Controls HomeKit-connected accessories, providing an alternative interface for smart home management.
Offers a broader ecosystem including security and health, competing for the same smart home user base as WiZ.
Focuses specifically on smart light management, directly overlapping with WiZ core lighting functionality.
New entrants(1)
While a game, its massive location-based AR infrastructure sets the standard for interactive city-wide experiences.
The Analyst's Read
The bottom line on Signify Netherlands B.V.
Bottom line
Signify maintains a disciplined, hardware-centric software strategy that prioritizes ecosystem stability over consumer-facing monetization. Their ability to serve both professional installers and residential users through distinct, specialized interfaces provides a robust, albeit niche, market position.
Frequently asked questions
How many apps does Signify Netherlands B.V. publish?
What kind of apps does Signify Netherlands B.V. make?
What is Signify Netherlands B.V.'s top app?
In how many countries are Signify Netherlands B.V.'s apps available?
What fed this analysis
- Apps analyzed:
- 22
- With full intel:
- 0
- With overview:
- 22
- Website scraped:
- yes
- Social presence:
- yes
