Mi Fitness (Xiaomi Wear Lite) icon
Mi Store icon
Xiaomi Earbuds icon
+12

Beijing Xiaomi Co.

For owners of Xiaomi and Redmi hardware seeking automation, health tracking, and remote device management.

Known forXiaomi Home
15apps4.1(1.6M) Multi-theme

Snapshot

Who is Beijing Xiaomi Co.?

Providing a unified digital interface for managing a vast ecosystem of smart hardware, wearables, and lifestyle services.

Target audience

Owners of XiaomiRedmi hardware seeking automationHealth tracking

Top rival

Google

Other rivals

Portfolio

Free 15
15
apps
Utilities4
Lifestyle3
Business1
Compras1

Last updated

Xiaomi Home

v11.4.702

5mo ago

Active

Publisher DNA

What defines Beijing Xiaomi Co.?

Publisher DNA

Primary focus

Hardware ecosystem management and lifestyle utilities

Scale

studio

Target audience

Owners of Xiaomi and Redmi hardware seeking automation, health tracking, and remote device management.

Signature Patterns

  • •Apps function as essential companions to proprietary physical hardware
  • •Monetization driven by hardware sales and cloud-based storage subscriptions
  • •Strong focus on automation, remote monitoring, and device interconnectivity
  • •High update frequency for core ecosystem management applications
Active

Portfolio momentum

Maintains an active development cycle with 16 releases in the last 6 months, primarily focused on updating core ecosystem controllers and connectivity tools.

Last release 5d agoActive apps 6Abandoned 3

Portfolio

What does Beijing Xiaomi Co. ship?

Apps

15 apps analysed

Analysis in progress

Xiaomi Home icon
Xiaomi Home

Xiaomi Home is the official Android app for Xiaomi Home.

4.5(1.5M)

Deep integration with Xiaomi-specific IoT peripherals

  • Core smart home device functionality provides reliable daily utility for connected appliances
  • Post-update connectivity failures and account access issues prevent users from managing their devices

Distributed across 12 markets, strongest in Europe.

Based on 2 of 15 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (3)

  • United States2 / 2
  • Brazil1 / 2
  • Mexico1 / 2

Europe (7)

  • France1 / 2
  • Germany1 / 2
  • Italy1 / 2
  • Netherlands1 / 2
  • Portugal1 / 2
›+2 more europe markets
  • Spain1 / 2
  • United Kingdom1 / 2

Asia-Pacific (2)

  • Japan1 / 2
  • South Korea1 / 2

Core markets (2/2 apps)

United States

User Sentiment

How do users feel about their apps?

0

Positive apps

0

Neutral / mixed

1

Negative apps

35/100

Avg sentiment score

Rivals

Who does Beijing Xiaomi Co. compete with?

The rivals identified

Nemeses(3)

adidas

known foradidas Running: Run tracker

1 app4.6Health & Fitness

Both apps target fitness enthusiasts tracking activity, but adidas Running competes by offering structured training plans and retail loyalty rewards that Mi Fitness lacks.

NEXXBASE MARKETING PRIVATE

known forNoise Audio

1 app4.6Utilities

Both applications function as mandatory companion utilities for managing proprietary audio hardware settings and device configurations.

Tuya Smart

known forTuya- Smart Life, Smart Living

2 apps4.5Lifestyle

Tuya competes by providing a universal smart home control interface that supports a wider range of hardware brands than the proprietary-first approach of Xiaomi Home.

Contenders(14)

ECOVACS ROBOTICS

known forECOVACS HOME

1 appLifestyle

Both apps function as proprietary control hubs for smart home hardware, competing for the same user base that requires remote device management and automation.

FITAPP

known forRunning Tracker App – FITAPP

2 apps4.7Health & Fitness

Both apps target fitness enthusiasts and casual athletes by providing activity tracking and health data management tools. They compete directly for users seeking to monitor daily workout metrics and physiological health indicators.

FRITZ!

known forFRITZ!App Smart Home

1 app4.5Lifestyle

Both apps function as centralized control hubs for proprietary smart home hardware, competing for users who manage connected plugs, lighting, and climate control devices remotely.

Inter IKEA Systems B.V.

known forIKEA Home smart

1 app3.9Lifestyle

Both applications function as centralized control hubs for proprietary smart home hardware, competing for the same consumer segment seeking automated lighting, climate, and security management.

iRobot

known foriRobot Home (Classic)

1 app3.9Lifestyle

Both applications function as the primary control interface for proprietary smart home hardware, requiring users to manage device connectivity and automation within a closed, manufacturer-specific environment.

Komorebi

known forSmartDiet: Weight Loss Tracker

1 app4.9Health & Fitness

SmartDiet competes for the same health-conscious user base by offering specialized weight and body composition tracking that overlaps with the broader health monitoring features found in Mi Fitness.

Leap Fitness

known forSleep Tracker & Recorder: Yawn

2 apps4.9Health & Fitness

This app provides basic sleep recording functionality, serving as a specialized alternative to the sleep tracking features in Mi Fitness.

Legrand - Netatmo – Bticino

known forHome + Control

2 apps3.4Lifestyle

Both applications function as centralized management hubs for proprietary smart home hardware, forcing users to choose between specific hardware ecosystems for remote control and automation.

MapMyFitness

known forMap My Walk: Walking Tracker

1 app4.8Health & Fitness

Both apps target fitness-conscious users tracking health metrics, creating direct competition for daily activity logging despite Mi Fitness's hardware-centric focus and Map My Walk's GPS-centric focus.

Mixx

known forMixx Control

1 app0.0Utilities

Both applications function as hardware-locked configuration utilities for their respective audio brands, targeting users who need to remap controls and adjust equalizer profiles.

Moman Technology

known forSYNCO Audio

1 app1.0Utilities

Both applications target wireless earphone owners with device management tools, creating direct competition for the same user base.

Robert Bosch

known forBosch Smart Home

1 appLifestyle

Both applications function as central control hubs for smart home hardware, competing for users managing connected appliances, security sensors, and automated home scenarios.

Sharon Evans

known forStep Counter: Walking Tracker

1 app4.4Health & Fitness

Both apps target health-conscious users tracking daily activity, but Step Counter: Walking Tracker targets phone-only users while Mi Fitness requires Xiaomi or Redmi wearable hardware.

尚贵 江

known forASAKI SOUND+

1 app1.0Utilities

ASAKI SOUND+ competes by targeting the same TWS Bluetooth earbud management segment, offering button customization and EQ switching for generic Bluetooth hardware.

Same space(27)

Google

known forGoogle Home

2 apps4.0Health & FitnessLifestyle

Serves as the default control layer for Google-centric hardware, competing for the same primary gateway position as Xiaomi Home.

80UGame

known forPulseSense – Health Tracker

1 app4.6Health & Fitness

This app focuses on manual health logging for chronic condition management, offering a more clinical alternative to the fitness-centric Mi Fitness.

Appovo

known forWeightFit: Weight Loss Tracker

1 app4.7Health & Fitness

This app provides a minimalist weight-tracking experience that integrates with system-level health platforms, complementing Mi Fitness data.

Beijing Xiaomi Mobile Software Co.

known forMi Fitness (Xiaomi Wear)

1 app4.4Health & Fitness

This is a direct alternative to Mi Fitness, managing the same Xiaomi wearable hardware but utilizing different permission sets for device integration.

BetterSleep Health

known forBetterSleep: Sleep tracker

1 app4.3Health & Fitness

This app focuses on sleep improvement through audio content, serving as a wellness companion to the sleep tracking data in Mi Fitness.

Clue Period Tracker by BioWink

known forClue: Period & Cycle Tracker

1 app4.5Health & Fitness

This app provides specialized physiological tracking for women, complementing the general health metrics captured by Mi Fitness wearable hardware.

CoolKit Technology

known foreWeLink - Smart Home

1 app3.7Lifestyle

Functions as a broad platform for diverse smart hardware, appealing to users who prioritize multi-brand compatibility over Xiaomi's proprietary ecosystem.

DevMaker Mobile Apps

known forDecathlon Coach - fitness, run

1 app4.2Health & Fitness

This app offers multi-sport training programs, providing a more diverse range of guided workouts than the general tracking in Mi Fitness.

EZ Health

known forHome Workout App: Fitness

2 apps4.9Health & Fitness

This app provides structured home workout plans for users who prefer guided exercise routines over the passive activity tracking of Mi Fitness.

Fasting APP

known forSleep Monitor: Sleep Tracker

1 app4.6Health & Fitness

This app provides specialized sleep analysis that complements the general health data collected by Mi Fitness wearables.

GALA MIX

known forWinwalk Step Tracker & Rewards

1 app4.3Health & Fitness

This app gamifies daily movement, providing a motivational layer for step counting that Mi Fitness lacks.

HealthTracker Apps

known forHealth Tracker: BP Monitor App

1 app4.4Health & Fitness

This app offers broader health monitoring capabilities, such as blood glucose and stress tracking, which are not standard in the Mi Fitness interface.

Home Connect

known forHome Connect

1 app4.2Lifestyle

Targets the premium appliance segment, offering specialized control for high-end kitchen brands that Xiaomi's generalist app does not support.

HUBX

known forHome AI - AI Interior Design

2 apps4.3Lifestyle

Operates in the adjacent interior design space, capturing the attention of homeowners who use smart home apps to visualize renovation projects.

Lyfta Gym Workout Tracker

known forLyfta: Gym Log Workout Tracker

1 app4.7Health & Fitness

This app serves as a dedicated gym logging tool for users who want more granular control over strength training than the general tracking in Mi Fitness.

Miele & Cie. KG

known forMiele app – Smart Home

1 app3.8Lifestyle

Provides a specialized digital companion for Miele appliance owners, focusing on sustainability data rather than general IoT management.

Ningbo LECOVITA Electronic Technology Co.

known forsmart audio controller

1 app0.0Utilities

This app offers granular Bluetooth hardware management, such as PIN configuration, which serves as a technical alternative to the manufacturer-specific management tools like Xiaomi Earbuds.

QR Code Scanner.

known forBlood Pressure Tracker

2 apps4.6Health & Fitness

This app provides specialized cardiovascular logging that expands upon the basic health monitoring features found in Mi Fitness.

Sony

known forSony | Sound Connect

1 app4.3Utilities

This app manages proprietary audio hardware via a dedicated interface, mirroring the device-specific configuration role Xiaomi Earbuds performs for its own hardware.

Stefan Lozan

known forMarshall・Bluetooth Connect

1 app4.5Utilities

This app acts as a third-party utility for managing Marshall audio devices, providing a similar hardware-control interface to the Xiaomi Earbuds app.

Technogym SpA

known forTechnogym - fitness & workout

1 app4.4Health & Fitness

This app provides equipment-linked fitness coaching, offering a more specialized training experience for gym users than Mi Fitness.

The Chamberlain Group

known formyQ Garage & Access Control

1 app4.8Lifestyle

Focuses on security-critical garage access, capturing a niche hardware-owning audience that requires specialized, high-reliability remote control.

Virtuagym

known forVirtuagym: Fitness & Workouts

1 app4.6Health & Fitness

This app provides a comprehensive fitness and nutrition platform, offering more structured coaching than the standard tracking in Mi Fitness.

Virtuagym Professional

known forFitness Park App

1 app4.7Health & Fitness

This app manages gym-specific memberships and activities, serving as a specialized tool for gym-goers who also use Mi Fitness for general health.

Volcano Technology

known forSmartLife- Smart Living

2 apps4.6Lifestyle

Acts as a cross-brand aggregator for users who find Xiaomi's proprietary hardware requirements too restrictive for their diverse smart home setups.

ZANKHANA PTE

known forHeart Rate: Blood Pressure App

1 app4.3Health & Fitness

This app provides a digital log for vital signs, offering a more clinical focus than the activity-tracking orientation of Mi Fitness.

平 赵

known forSmart Headphone

1 app5.0Utilities

This app provides audio personalization through frequency sensitivity mapping, serving as a specialized calibration tool for users who find standard earbuds settings insufficient.

New entrants(1)

EdenToolsHub

known forHeart Tracker - Pulse Care

1 app4.6Health & Fitness

This app provides a simple interface for heart rate logging, acting as a lightweight alternative to the more complex health tracking in Mi Fitness.

The Analyst's Read

The bottom line on Beijing Xiaomi Co.

Bottom line

Xiaomi is a dominant ecosystem player whose software strategy is tethered to hardware distribution. Their apps function as essential infrastructure for their IoT business, maintaining high user retention through device-level dependency.

Frequently asked questions

How many apps does Beijing Xiaomi Co. publish?
Beijing Xiaomi Co. has 15 apps tracked by Marlvel, primarily in the Utilities category.
What kind of apps does Beijing Xiaomi Co. make?
Beijing Xiaomi Co.'s portfolio is concentrated in Utilities and Lifestyle, with an average rating of 4.1/5 across rated apps.
What is Beijing Xiaomi Co.'s top app?
By review volume across the portfolio, Xiaomi Home is Beijing Xiaomi Co.'s best-known app tracked by Marlvel.
In how many countries are Beijing Xiaomi Co.'s apps available?
Marlvel has tracked Beijing Xiaomi Co.'s apps across 12 countries.

What fed this analysis

Apps analyzed:
11
With full intel:
0
With overview:
11
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Beijing Xiaomi Co., its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Beijing Xiaomi Co. intelligence.” Updated 2026-04-21. https://marlvel.ai/publishers/beijing-xiaomi-co-ltd

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Data licensed under CC-BY-NC 4.0