AliExpress - Shopping App icon

Alibaba

For budget-conscious individual shoppers and small business owners seeking wholesale-style pricing on diverse consumer goods.

1app4.4(16.3M)Shopping

Snapshot

Who is Alibaba?

Connecting global consumers directly to manufacturers for factory-direct pricing on a massive catalog of consumer goods.

Target audience

Budget-conscious individual shoppersSmall business owners seeking wholesale-style pricing on diverse consumer goods

Active nemesis

ROADGET BUSINESS PTE

Other rivals

Portfolio

Free 1
1
app
Shopping1

Last updated

AliExpress - Shopping App

v8.159.2

4mo ago

Intense

Publisher DNA

What defines Alibaba?

Publisher DNA

Primary focus

Global e-commerce and direct-to-consumer marketplace

Scale

indie

Target audience

Budget-conscious individual shoppers and small business owners seeking wholesale-style pricing on diverse consumer goods.

Intense

Portfolio momentum

Released 12 updates for their active app in the last 6 months, with the most recent update occurring 13 days ago.

Last release 13d agoActive apps 1

Portfolio

What does Alibaba ship?

Apps

1 app analysed

AliExpress - Shopping App icon
AliExpress - Shopping App

Discover easy shopping and fast delivery with AliExpress shop now!

4.4(16.3M)
View Intel →

Mature B2B/Wholesale infrastructure for high-volume buyers

  • Wide variety of affordable merchandise keeps bargain-focused shoppers returning for repeat purchases over many years
  • Mandatory identity verification requiring biometric data and government IDs triggers significant privacy and security concerns

User Sentiment

How do users feel about their apps?

0

Positive apps

0

Neutral / mixed

1

Negative apps

35/100

Avg sentiment score

Rivals

Who does Alibaba compete with?

The rivals identified

Nemeses(1)

ROADGET BUSINESS PTE

known forSHEIN-Shopping Online

1 app4.8Shopping

SHEIN competes for the same bargain-focused global consumer base by offering ultra-affordable apparel and lifestyle goods. Both platforms utilize high-frequency push notifications and flash sales to drive daily active engagement.

Contenders(10)

Alibaba Mobile

known forAlibaba.com - B2B marketplace

1 app4.4Shopping

Both platforms share the same parent supplier network and global logistics infrastructure, creating a direct overlap for users who transition from B2C bargain hunting to B2B wholesale procurement.

Amazon Mobile

known forAmazon Shopping

1 app4.8Shopping

Both platforms compete for global consumers seeking wide product variety and competitive pricing, with Amazon using Prime-backed logistics to capture the same bargain-focused audience AliExpress targets.

Arise Operating E-commerce Private

known forMiravia: Online shopping app

1 app4.7Shopping

Miravia competes by targeting the same fashion and lifestyle-conscious consumer segment as AliExpress, utilizing flash sales and brand-focused curation to capture market share.

boohoo.com

known forboohoo – Clothes Shopping

1 app4.6Shopping

Both apps compete for the same bargain-focused consumer segment by offering low-cost apparel and accessories through mobile-first interfaces.

eBay Mobile

known foreBay online shopping & selling

1 app4.6Shopping

Both platforms serve global audiences seeking wide product variety, competing directly for bargain-focused shoppers and those searching for niche or rare items.

FashionNova.com

known forFashion Nova: Trendy Shopping

1 app4.8Shopping

Both apps compete for the same budget-conscious consumer base, with Fashion Nova focusing on fast-fashion apparel while AliExpress provides a broader, low-cost inventory.

Joom

known forJoom. Shopping for every day

1 app4.4Shopping

Both platforms target budget-conscious global shoppers with cross-border logistics, creating direct competition for the same price-sensitive consumer base.

Trendyol

known forTrendyol - Online Alışveriş

1 app4.1Shopping

Both platforms compete for bargain-focused shoppers by offering wide category variety within a single e-commerce marketplace. They overlap in their target audience of users seeking affordable goods across diverse categories ranging from electronics to home decor.

Veepee

known forPrivalia - outlet shopping

1 appShopping

Both apps target value-conscious shoppers seeking discounted goods, competing for the same bargain-hunting demographic through different inventory models: AliExpress via massive global variety and Privalia via time-limited flash sales.

VOGHION TECH

known forVoghion: Shop Smarter Online

2 apps3.7Shopping

Voghion and AliExpress compete for the same budget-conscious global shoppers by offering factory-direct pricing and massive product inventories. Both platforms rely on low-cost retail funnels to acquire bargain-focused users.

Same space(13)

ALDI International Services SE & Co. oHG

known forALDI Grocery Pickup & Delivery

1 app4.8Shopping

Provides a budget-focused grocery alternative with integrated pickup and delivery for price-sensitive shoppers.

Belk

known forBelk – Shopping App

1 app3.8Shopping

Serves department store shoppers with integrated rewards management, contrasting with the general marketplace model.

kleinanzeigen.de

known forKleinanzeigen - Marketplace

1 app4.1Shopping

Targets the local secondhand market in Germany, providing a regional alternative to global marketplaces.

Kohls

known forKohl's - Shopping & More

1 app4.8Shopping

Focuses on retail-specific loyalty and coupon management, serving a different shopping intent than the source app.

Matalan Retail

known forMatalan - Online Shopping

1 appShopping

Targets budget-conscious families with a focus on physical-to-digital retail integration.

OfferUp

known forOfferUp Buy & Sell Marketplace

1 app4.8Shopping

Serves the secondhand market segment, contrasting with the new-goods focus of the source app.

Otto GmbH & Co. KGaA

known forOTTO – Online Shopping & Möbel

1 app4.7Shopping

Offers a broad product range similar to the source app but focused on the German market.

Schwarz Digits IT KG

known forKaufland - Shopping & Offers

1 app4.5Shopping

Acts as a supermarket shopping aid, focusing on local grocery planning rather than global e-commerce.

Shop Polly

known forPolly.com: Magical Shopping

1 app4.8Shopping

Focuses on social-first discovery and gamified shopping, representing a challenge to the search-first utility model.

The Very

known forVery: Fashion & Home Shopping

1 app4.4Shopping

Combines fashion and home retail with flexible payment options, serving a different financial model.

Walmart

known forWalmart: Shopping & Savings

1 app4.8Shopping

Provides a direct alternative for value-conscious shoppers through its integrated omnichannel fulfillment model.

Witt-Gruppe

known forheine – Mode & Wohnen-Shopping

1 app4.7Shopping

Focuses on fashion and living trends, providing a curated retail experience for a specific demographic.

ZB

known forZB Marketplace

1 app4.5Shopping

Specializes in tech and electronics, targeting a specific product vertical rather than generalist inventory.

New entrants(1)

Mercari

known forMercari Japan: Anime Shopping

1 app4.4Shopping

Enables cross-border access to Japanese secondhand goods, serving a niche collector market.

Frequently asked questions

How many apps does Alibaba publish?
Alibaba has 1 app tracked by Marlvel, primarily in the Shopping category.
What kind of apps does Alibaba make?
Alibaba's portfolio is concentrated in Shopping, with an average rating of 4.4/5 across rated apps.
What is Alibaba's top app?
By review volume across the portfolio, AliExpress - Shopping App is Alibaba's best-known app tracked by Marlvel.

What fed this analysis

Apps analyzed:
1
With full intel:
1
With overview:
1
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Alibaba, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Alibaba intelligence.” Updated 2026-04-28. https://marlvel.ai/publishers/alibaba

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