AliExpress - Shopping App icon

Alibaba

For budget-conscious individual shoppers and small business owners seeking wholesale-style pricing on diverse consumer goods.

1app4.4(16.3M)Shopping

Snapshot

Who is Alibaba?

Connecting global consumers directly to manufacturers for factory-direct pricing on a massive catalog of consumer goods.

Target audience

Budget-conscious individual shoppersSmall business owners seeking wholesale-style pricing on diverse consumer goods

Active nemesis

Poshmark

Other rivals

Portfolio

Free 1
1
app
Shopping1

Last updated

AliExpress - Shopping App

v8.159.2

7mo ago

Intense

Publisher DNA

What defines Alibaba?

Publisher DNA

Primary focus

Global e-commerce and direct-to-consumer marketplace

Scale

indie

Target audience

Budget-conscious individual shoppers and small business owners seeking wholesale-style pricing on diverse consumer goods.

Intense

Portfolio momentum

Released 12 updates for their active app in the last 6 months, with the most recent update occurring 13 days ago.

Last release 13d agoActive apps 1

Portfolio

What does Alibaba ship?

Apps

1 app analysed

AliExpress - Shopping App icon
AliExpress - Shopping App

Discover easy shopping and fast delivery with AliExpress shop now!

4.4(16.3M)

Mature B2B/Wholesale infrastructure for high-volume buyers

  • Wide variety of affordable merchandise keeps bargain-focused shoppers returning for repeat purchases over many years
  • Mandatory identity verification requiring biometric data and government IDs triggers significant privacy and security concerns

User Sentiment

How do users feel about their apps?

0

Positive apps

0

Neutral / mixed

1

Negative apps

35/100

Avg sentiment score

Rivals

Who does Alibaba compete with?

The rivals identified

Nemeses(1)

Poshmark

known forPoshmark: Shop & Sell Fashion

1 app4.8Shopping

Poshmark and AliExpress compete for the same bargain-focused consumer segment, targeting users seeking value through either new, low-cost goods or secondhand fashion deals.

Contenders(10)

AMZN Mobile

known forAmazon Shopping

1 app4.8Shopping

Both apps compete for global consumers seeking wide product variety and competitive pricing, with Amazon using its logistics infrastructure to capture the same bargain-focused audience AliExpress targets.

Banggood Co.

known forBanggood Global Online Shop

1 app4.7Shopping

Both platforms target global consumers with low-cost, cross-border retail, competing directly for bargain-focused shoppers and hobbyists through international shipping models.

Digital Trading Science & Technology (Beijing) Co

known forDHgate-Online Wholesale Stores

1 app4.6Shopping

Both platforms target cross-border retail and wholesale buyers, competing for the same SME and bargain-hunting audience through direct access to Chinese manufacturing.

Fashion Nova

known forFashion Nova: Trendy Shopping

1 app4.8Shopping

Both apps compete for budget-conscious shoppers seeking affordable goods, though AliExpress offers a broader inventory while Fashion Nova focuses on trend-driven apparel.

Both platforms share a common global supplier network, creating direct competition for entrepreneurs and small-business owners who source inventory through AliExpress for retail-scale needs and Alibaba.com for bulk procurement.

Joom

known forJoom. Shopping for every day.

1 app4.4Shopping

Both platforms target budget-conscious global shoppers with international marketplace access, creating direct competition for the same price-sensitive user base.

Next Retail

known forNext: Shop Fashion & Homeware

1 app4.5Shopping

Both apps compete for mobile-first retail shoppers, with AliExpress targeting bargain-focused global consumers and NEXT targeting fashion and home lifestyle shoppers.

ROADGET BUSINESS PTE

known forROMWE - Ultimate Cyber Mall

2 apps4.7Shopping

ROMWE targets the same Gen-Z demographic as AliExpress but differentiates through aesthetic-specific navigation that maps inventory to subcultures.

Temu

known forTemu: Shop Like a Billionaire

2 apps4.5Shopping

Both platforms compete for the same budget-conscious global audience by offering massive, low-cost inventory and promotional pricing.

Zalando SE

known forZalando – Online fashion

1 app4.6Shopping

Both platforms compete for the same global consumer wallet by offering massive product catalogs, though AliExpress focuses on low-cost general merchandise while Zalando targets fashion-specific discovery. They overlap in the bargain-hunting segment where users compare price points across international retail platforms.

Same space(19)

Alibaba Mobile

known forAlibaba.com - B2B marketplace

1 app4.4Shopping

Alibaba.com is the B2B counterpart to AliExpress, providing the same supplier network but optimized for wholesale and custom production.

AppKoncept

known forMarketplace Buy and sell

1 app2.8Shopping

Marketplace provides a local classifieds alternative for users who prefer direct, physical trades over the shipping-based model of AliExpress.

ASOS

known forASOS - Discover Fashion Online

1 app4.7Shopping

ASOS provides a curated multi-brand fashion experience that serves as a higher-trust alternative to the fragmented supplier network of AliExpress.

Back Market

known forBack Market - Buy & Sell

2 apps4.7Shopping

Back Market provides a standardized, warranty-backed alternative to the unverified electronics often found on AliExpress.

Best Buy Co.

known forBest Buy: Tech Deals & Savings

1 app4.9Shopping

Best Buy competes for high-value electronics shoppers by providing a Price Match Guarantee that offsets the risk of international marketplace volatility.

Blidz

known forBlidz - Shop Deals, Save Money

1 app4.3Shopping

Blidz uses social shopping mechanics to unlock discounts, directly challenging the bargain-hunting behavior of AliExpress users.

CIDER HOLDING

known forCIDER - Clothing & Fashion

1 app4.8Shopping

CIDER competes for the social-media-active fashion audience by focusing on community-driven discovery rather than the search-first utility of AliExpress.

ContextLogic

known forWish: Shop and Save

1 app4.7Shopping

Wish functions as a direct discount marketplace competitor, targeting the same bargain-focused audience with an infinite product feed and low-cost shipping.

CouponBirds

known forCouponBirds: Deals & Coupons

1 app4.7Shopping

CouponBirds provides a layer of savings on top of major retailers, acting as a complementary tool for AliExpress shoppers seeking better prices.

Depop

known forDepop - Buy & Sell Clothes

1 app4.8Shopping

Depop competes for the same fashion-conscious audience as AliExpress, using social-first discovery to drive engagement.

Focus Technology Co.

known forMade-in-China B2B Trade App

1 app4.6Shopping

Made-in-China.com serves the B2B wholesale audience that AliExpress also targets, focusing on direct factory sourcing for high-volume buyers.

Grailed

known forGrailed – Buy & Sell Fashion

1 app4.8Shopping

Grailed serves as a specialized fashion marketplace for the same demographic that might use AliExpress for trend-focused apparel.

Lyst

known forLyst: Don’t Shop Around

1 app4.8Shopping

Lyst acts as a fashion aggregator, reducing the tab-hopping friction that AliExpress users experience when searching for specific brands.

New Look

known forNew Look Fashion Online

1 app4.7Shopping

New Look provides a direct-to-consumer fashion experience that serves as a reliable alternative to the multi-seller model of AliExpress.

OfferUp

known forOfferUp Buy & Sell Marketplace

1 app4.8Shopping

OfferUp serves as a local-first alternative for secondhand goods, providing immediate ownership that avoids the international shipping delays of AliExpress.

Schwarz Digits IT KG

known forKaufland - Shopping & Offers

1 app4.5Shopping

Kaufland acts as a local supermarket utility, providing a shopping list and store finder that complements the long-tail inventory of AliExpress.

StockX

known forStockX - Sneakers and Apparel

1 app4.8Shopping

StockX captures the high-end segment of the AliExpress audience by providing a verification-backed marketplace for liquid assets like sneakers.

Vinted

known forVinted: Pre-loved marketplace

1 app4.5Shopping

Vinted competes for the fashion-conscious segment of the AliExpress user base by removing seller fees to drive inventory volume.

Walmart

known forWalmart: Shopping & Savings

1 app4.8Shopping

Walmart serves as a domestic-fulfillment alternative to AliExpress, using physical store density to provide same-day pickup options that international shipping cannot match.

Frequently asked questions

How many apps does Alibaba publish?
Alibaba has 1 app tracked by Marlvel, primarily in the Shopping category.
What kind of apps does Alibaba make?
Alibaba's portfolio is concentrated in Shopping, with an average rating of 4.4/5 across rated apps.
What is Alibaba's top app?
By review volume across the portfolio, AliExpress - Shopping App is Alibaba's best-known app tracked by Marlvel.

What fed this analysis

Apps analyzed:
1
With full intel:
1
With overview:
1
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Alibaba, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Alibaba intelligence.” Updated 2026-04-28. https://marlvel.ai/publishers/alibaba

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Data licensed under CC-BY-NC 4.0