FITNESS22
For beginner to intermediate fitness enthusiasts seeking structured, time-efficient routines and guided progression for running or bodyweight exercises.
Snapshot
Who is FITNESS22?
Providing structured, audio-guided workout programs and tracking tools to help individuals transition from sedentary lifestyles to consistent fitness routines.
Target audience
Rivals analysis in progress
Portfolio
Free 22Last updated
Pushups Extreme: 200 Push ups workout trainer XT Pro
v3.24.80
10mo ago
Publisher DNA
What defines FITNESS22?
Publisher DNA
Primary focus
Health & Fitness · Audio-guided workout trainers
Scale
studio
Target audience
Beginner to intermediate fitness enthusiasts seeking structured, time-efficient routines and guided progression for running or bodyweight exercises.
Signature Patterns
- •Heavy reliance on audio coaching and 'human voice' feedback to manage workout intensity and rest.
- •Modular app architecture focusing on specific, narrow goals rather than a general fitness hub.
- •Hybrid monetization strategy across the portfolio including free-to-play, one-time paid, and subscription models.
- •Consistent focus on 'Couch to X' progression frameworks designed for sedentary or beginner audiences.
Portfolio momentum
While maintaining a 28% active app ratio, the publisher is intensely focused on its core titles with 15 updates released in the last 6 months.
Portfolio
What does FITNESS22 ship?
Apps
27 apps analysed
Couch potato to 5K Runner ®. Get in shape in 8 weeks, with run - walk intervals
Americas-centric footprint across 3 markets.
Based on 5 of 27 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (2)
- United States5 / 5
- Mexico2 / 5
Europe (1)
- Spain2 / 5
Core markets (5/5 apps)
The Analyst's Read
The bottom line on FITNESS22
Bottom line
Fitness22 is a well-positioned studio that has successfully defended its niche in the beginner running and bodyweight training categories for over a decade. Their recent shift toward AI-driven adaptive planning suggests an attempt to modernize their modular portfolio into a more cohesive, data-centric ecosystem.
Frequently asked questions
How many apps does FITNESS22 publish?
What kind of apps does FITNESS22 make?
What is FITNESS22's top app?
In how many countries are FITNESS22's apps available?
What fed this analysis
- Apps analyzed:
- 28
- With full intel:
- 0
- With overview:
- 28
- Website scraped:
- yes
- Social presence:
- yes