1app4.7(934)Health & Fitness

Publisher DNA

What defines iFit?

AI intelligence is not yet available for iFit. The portfolio data below is up to date.

Portfolio

What does iFit ship?

Apps

1 app analysed

iFIT Personal Trainer icon
iFIT Personal Trainer

Fitness Coaching

4.7(934)

System-level health data integration embeds the app into the user's broader health stack

  • AI-driven workout generation provides personalized fitness plans that adapt to specific user goals and equipment
  • Critical technical failures during the initial setup and workout loading screens prevent users from accessing content

Tightly focused on 2 markets (United Kingdom, United States).

Based on 1 of 1 app with localized market data · last scanned .

Americas (1)

  • United States1 / 1

Europe (1)

  • United Kingdom1 / 1

Core markets (1/1 apps)

United KingdomUnited States

User Sentiment

How do users feel about their apps?

0

Positive apps

0

Neutral / mixed

1

Negative apps

35/100

Avg sentiment score

Rivals

Who does iFit compete with?

The rivals identified

Nemeses(2)

GymBros

known forLiftoff - Ranked Gym Workouts

2 apps4.8Health & Fitness

Both apps compete for fitness enthusiasts by offering structured workout tracking, with Liftoff focusing on gym-based gamification and iFIT Personal Trainer (Alpha) prioritizing AI-driven personalization.

Next Vision

known forCalo: AI Food Calorie Counter

2 apps4.7Health & Fitness

Calo simplifies food tracking for users who want quick, AI-assisted logging to pair with their fitness goals.

Contenders(14)

Beachbody

known forBODi Home Fitness & Workouts

1 app4.9Health & Fitness

Both platforms target home fitness enthusiasts with instructor-led content, creating direct competition for the same subscription-based user base.

BetterMe

known forBetterMe: Health Coaching

1 app4.7Health & Fitness

Both applications target individuals seeking personalized fitness routines, with iFIT Personal Trainer (Alpha) using AI-driven scheduling while BetterMe provides a broader wellness platform including nutrition and mental health support.

Enerjoy Pte

known forJustFit: Lazy Workout & Fit

1 app4.8Health & Fitness

Both apps compete for home-based fitness users by offering personalized workout plans, though they diverge on coaching style and equipment requirements.

Fast Builder

known forWorkout for Women: Home & Gym

1 app4.8Health & Fitness

Both applications target the home-fitness segment by offering personalized workout routines, creating direct competition for users seeking equipment-free training plans.

Leap Health

known for30 Day Fitness at Home

2 apps4.9Health & Fitness

Both apps target home-based fitness users with AI-driven coaching, creating a direct conflict between iFIT's premium cinematic experience and the rival's accessible, equipment-free model.

Luni

known forFitness Coach - Workout Plan

1 app4.5Health & Fitness

Both apps target users seeking structured, personalized fitness plans, but Fitness Coach captures a broader audience through time-efficient 30-minute sessions compared to the equipment-heavy, cinematic focus of iFIT Personal Trainer.

MCI Solutions

known forMCI - Personal Training AI

2 apps3.9Health & Fitness

Both applications target users seeking AI-driven, personalized fitness plans at no cost, creating direct competition for the same user base.

Nike

known forNike Run Club: Running Coach

2 apps4.8Health & Fitness

Nike Run Club offers free, high-production coaching for runners that complements iFIT's general fitness plans.

Outside Television

known forMap My Fitness Workout Tracker

2 apps4.8Health & Fitness

Both apps compete for the same user's daily fitness time and health data integration, targeting individuals who track physical activity. Map My Fitness captures the broad-market activity tracking segment, while iFIT focuses on guided, cinematic coaching.

Perigee

known forSeven: 7 Minute Workout

1 app4.8Health & Fitness

Both applications target individuals seeking equipment-free fitness routines, creating direct competition for time-constrained users who prioritize personalized exercise plans.

Saga Coach

known forSaga: AI Personal Trainer

1 app4.8Health & Fitness

Both applications target users seeking AI-driven fitness programming that adapts to individual health metrics, equipment availability, and daily scheduling constraints.

Symmetry Club

known forSymmetry: AI Gym Workout Log

1 app4.8Health & Fitness

Both applications target users seeking AI-generated fitness plans, directly competing for the same audience through automated workout personalization.

WELLTECH APPS

known forHome Fitness Coach: FitCoach

2 apps4.6Health & Fitness

Both applications target users seeking personalized, home-based fitness routines without gym equipment, creating direct competition for the same audience segment.

ZenFiture

known forZenFit: Tai Chi for Beginners

1 app4.6Health & Fitness

Both apps compete for the home-fitness market by offering short, accessible workout routines that require no gym equipment.

Same space(24)

AllTrails

known forAllTrails: Hike, Bike & Run

1 app4.9Health & Fitness

AllTrails serves as a primary navigation tool for outdoor activities that fall outside iFIT's indoor-focused training.

AM APPS

known forSimple: AI Weight Loss Coach

1 app4.7Health & Fitness

Simple uses AI-driven habit formation to support weight loss, serving as a behavioral-focused companion to iFIT's physical training.

Bowery Digital

known forBend: Stretching & Flexibility

1 app4.8Health & Fitness

Bend focuses on mobility and flexibility to support recovery for users following iFIT's high-intensity routines.

Core AI

known forChillFit: Home Workout Planner

1 app4.9Health & Fitness

ChillFit targets the home-fitness market with low-impact, soothing routines that contrast with iFIT's high-intensity cinematic coaching.

Finerpoint

known forBevel: AI Health Coach

1 app4.8Health & Fitness

Bevel acts as a data-aggregation layer for iFIT users, synthesizing fragmented wearable metrics into a single coaching interface.

Fitbod

known forFitbod: Gym & Fitness Planner

1 app4.8Health & Fitness

Fitbod offers an AI-driven strength training alternative for users seeking adaptive routines without iFIT's specific AI coach.

Garmin

known forGarmin Connect™

1 app4.3Health & Fitness

Garmin Connect aggregates deep physiological telemetry for users who rely on dedicated hardware rather than app-only coaching.

Google

known forFitbit: Health & Fitness

2 apps4.1Health & Fitness

Google Health (Fitbit) serves as the central data-aggregation layer for iFIT users who rely on wearables to track their activity and sleep.

Hevy Studios S.L.

known forHevy - Workout Tracker Gym Log

1 app4.9Health & Fitness

Hevy provides a manual logging alternative for users who prefer tracking their own lifting progress over iFIT's AI-generated plans.

Lindberg Development AS

known forLyfta: Gym Workout Tracker Log

1 app4.8Health & Fitness

Lyfta provides a manual-first gym logging experience that appeals to power users who prefer control over iFIT's guided routines.

MO YOUNG

known forDa Fit

1 app3.7Health & Fitness

Da Fit provides a hardware-agnostic tracking layer for users with budget-friendly wearables.

Municorn

known forCalorie Counter & Food Tracker

1 app4.7Health & Fitness

Calorie Counter by Numify offers automated nutritional logging for users who need to track intake alongside their fitness activities.

MyFitnessPal

known forMyFitnessPal: Calorie Counter

1 app4.4Health & Fitness

MyFitnessPal acts as a comprehensive nutrition database for users who need to track intake alongside their iFIT workouts.

One Hundred Bad Ideas

known forStressWatch: AI Stress Monitor

1 app4.7Health & Fitness

StressWatch monitors stress levels via biometric data to provide a holistic view of health alongside iFIT's fitness plans.

Peloton Interactive

known forPeloton: Fitness & Workouts

1 app4.9Health & Fitness

Peloton provides a premium studio-class experience for users who want instructor-led motivation rather than iFIT's AI-driven coaching.

Strava

known forRunna: Running Plans & Coach

3 apps4.9Health & Fitness

Runna delivers science-backed running plans for users who need more dynamic coaching than iFIT's general routines.

Strong Fitness PTE

known forStrong Workout Tracker Gym Log

1 app4.9Health & Fitness

Strong appeals to powerlifters who prioritize clean, distraction-free logging over iFIT's cinematic guided sessions.

Stronger By Science Technologies

known forMacroFactor - Macro Tracker

2 apps4.8Health & Fitness

MacroFactor offers a data-driven nutrition alternative for users who want metabolic accuracy alongside their fitness routine.

Technogym SpA

known forTechnogym - fitness & workout

1 app4.4Health & Fitness

Technogym serves as a digital bridge for iFIT users who utilize Technogym hardware in gym settings.

TechPioneers

known forMuscle Monster Workout Planner

1 app4.5Health & Fitness

Muscle Monster offers a massive library of fitness movements for home-based training, serving as a content-heavy alternative to iFIT.

TrainingPeaks

known forTrainingPeaks: Plan Train Lift

1 app4.2Health & Fitness

TrainingPeaks provides professional-grade performance analytics for endurance athletes who find iFIT's content too casual for their training needs.

WHOOP

known forWHOOP

1 app4.7Health & Fitness

WHOOP provides continuous biometric monitoring for users who want 24/7 physiological data beyond iFIT's session-based tracking.

Withings

known forWithings

1 app4.6Health & Fitness

Withings integrates medical-grade hardware data for users who prioritize clinical accuracy in their health tracking.

Zwift

known forZwift: Indoor Cycling Fitness

1 app4.0Health & Fitness

Zwift offers a virtual social environment for cyclists that complements iFIT's focus on indoor training.

Frequently asked questions

How many apps does iFit publish?
iFit has 1 app tracked by Marlvel, primarily in the Health & Fitness category.
What kind of apps does iFit make?
iFit's portfolio is concentrated in Health & Fitness, with an average rating of 4.7/5 across rated apps.
What is iFit's top app?
By review volume across the portfolio, iFIT Personal Trainer is iFit's best-known app tracked by Marlvel.
In how many countries are iFit's apps available?
Marlvel has tracked iFit's apps across 2 countries.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by iFit, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “iFit intelligence.” Updated N/A. https://marlvel.ai/publishers/ifit

See methodologyContact support

Data licensed under CC-BY-NC 4.0