3apps4.9(183.6K)ShoppingBusiness

Publisher DNA

What defines Notino?

AI intelligence is not yet available for Notino. The portfolio data below is up to date.

Portfolio

What does Notino ship?

Apps

3 apps analysed

Notino: perfumes and cosmetics icon
Notino: perfumes and cosmetics

The whole beauty world in your pocket: fragrance, make-up, hair, skincare, body.

4.9(183.6K)

Single-market publisher, every app ships only to United States.

Based on 1 of 3 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (1)

  • United States1 / 1

Core markets (1/1 apps)

United States

Rivals

Who does Notino compete with?

The rivals identified

Nemeses(1)

Joom

known forJoom. Shopping for every day

1 app4.4Shopping

Both platforms compete for value-conscious shoppers seeking international goods, with Joom's broad marketplace model overlapping with Notino's extensive catalog of global beauty brands.

Contenders(10)

ABOUT YOU SE & Co. KG

known forABOUT YOU Online Fashion Shop

1 appShopping

Both platforms compete for the same discretionary retail spend, relying on large-scale catalogs and personalized feeds to drive conversion among fashion-conscious consumers.

Allegro Sp. z o.o.

known forAllegro: shopping online

1 app4.8Shopping

Allegro competes for the same consumer wallet by offering a broad marketplace for beauty products alongside general retail, creating a direct overlap in the e-commerce transaction flow.

ASOS.com

known forASOS - Shop Fashion Online

1 app4.7Shopping

Both apps compete for the same discretionary consumer wallet in the online retail space, targeting shoppers who value brand variety and mobile-exclusive promotional incentives.

boohoo.com

known forboohoo – Clothes Shopping

1 app4.6Shopping

Both apps compete for discretionary consumer spending by providing mobile-first e-commerce interfaces for beauty and personal care products.

Boots UK & ROI

known forBoots: Beauty & Pharmacy

1 app4.1Shopping

Boots competes with Notino by targeting the same beauty and fragrance consumer segment while integrating pharmacy services and NHS prescription management into the shopping experience.

Superdrug Stores plc

known forSuperdrug - Beauty and Health

1 app4.7Shopping

Superdrug competes by offering a hybrid retail model that combines online beauty shopping with physical store inventory access, directly challenging the pure-play e-commerce model of Notino.

THG (The Hut Group)

known forLOOKFANTASTIC -Beauty Shopping

1 app4.2Shopping

Both apps target the beauty and fragrance market with overlapping features like wishlists and exclusive mobile offers. They compete for the same consumer base seeking premium brand access through dedicated mobile storefronts.

Trendyol

known forTrendyol - Online Alışveriş

1 app4.1Shopping

Trendyol competes with Notino by offering a broad e-commerce marketplace that includes cosmetics and personal care, capturing the same consumer segment seeking discounted beauty products.

YESSTYLE.COM

known forYesStyle - Beauty & Fashion

1 app4.8Shopping

Both apps compete for the same beauty and fragrance consumer base by offering massive product catalogs and mobile-first shopping experiences.

Zalando SE

known forZalando – online fashion store

1 app4.7Shopping

Both platforms compete for European discretionary consumer spend within the lifestyle and personal care categories, utilizing mobile-first shopping experiences to capture recurring transactions.

Same space(19)

Alibaba Mobile

known forAliExpress - Shopping App

1 app4.3Shopping

AliExpress competes for value-conscious beauty shoppers by providing direct-from-factory pricing on a massive global catalog.

Atolls

known forhotukdeals - Deals & Discounts

1 app4.5Shopping

A deal and voucher aggregator app competing with Notino: perfumes and cosmetics.

Bonial.com

known forkaufDA: Einkaufsliste & Deals

2 apps4.5Shopping

A coupon and deal aggregator app competing with Notino: perfumes and cosmetics.

Chewy

known forChewy: Pet Shopping & Delivery

1 app4.8Shopping

A pet supplies retail app competing with Notino: perfumes and cosmetics.

Decathlon

known forDecathlon Sports Shop

1 app4.2Shopping

A sports equipment retail app competing with Notino: perfumes and cosmetics.

Kiabi

known forKIABI Mode, Sport, Déco Maison

1 app4.7Shopping

A fashion retail app competing with Notino: perfumes and cosmetics.

Krazy Coupon Lady

known forCoupons, Promo Codes, Deals

1 app4.8Shopping

A coupon and deal aggregator app competing with Notino: perfumes and cosmetics.

Macy's

known forMacy's: Shopping and Rewards

1 app4.8Shopping

A department store shopping app competing with Notino: perfumes and cosmetics.

Matalan Retail

known forMatalan - Online Shopping

1 appShopping

Matalan competes for the family budget by integrating loyalty rewards with physical store inventory.

Next Plc

known forNext: Fashion & Clothing Store

1 app4.9Shopping

A fashion and home retail app competing with Notino: perfumes and cosmetics.

Otto GmbH & Co. KGaA

known forOTTO – Online Shopping & Möbel

1 app4.7Shopping

A online retail app competing with Notino: perfumes and cosmetics.

Penney OpCo

known forJCPenney – Shopping & Deals

1 app4.1Shopping

A department store shopping app competing with Notino: perfumes and cosmetics.

ROADGET BUSINESS PTE

known forSHEIN-Shopping Online

1 app4.8Shopping

SHEIN captures general apparel and beauty budgets through ultra-affordable pricing and frequent flash sales.

Schwarz Digits IT KG

known forKaufland - Shopping & Offers

1 app4.5Shopping

A supermarket shopping app competing with Notino: perfumes and cosmetics.

The Beans Group

known forStudent Beans: College Deals

1 app4.7Shopping

Student Beans diverts student beauty spending by providing verified digital ID access to exclusive retail discounts.

The Very

known forVery: Fashion & Home Shopping

1 app4.4Shopping

A fashion and home retail app competing with Notino: perfumes and cosmetics.

Tiendeo

known forTiendeo - Deals & Weekly Ads

1 app4.4Shopping

A coupon and deal aggregator app competing with Notino: perfumes and cosmetics.

Whatnot

known forWhatnot: Shop, Sell, Connect

1 app4.7Shopping

Whatnot captures consumer attention through live-streamed auctions that compete with passive beauty browsing.

zooplus

known forzooplus - All-in-One Pet Shop

1 app4.9Shopping

A pet supplies retail app competing with Notino: perfumes and cosmetics.

Frequently asked questions

How many apps does Notino publish?
Notino has 3 apps tracked by Marlvel, primarily in the Shopping category.
What kind of apps does Notino make?
Notino's portfolio is concentrated in Shopping and Business, with an average rating of 4.9/5 across rated apps.
What is Notino's top app?
By review volume across the portfolio, Notino: perfumes and cosmetics is Notino's best-known app tracked by Marlvel.
In how many countries are Notino's apps available?
Marlvel has tracked Notino's apps across 1 country.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Notino, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Notino intelligence.” Updated N/A. https://marlvel.ai/publishers/notino

See methodologyContact support

Data licensed under CC-BY-NC 4.0