allbeauty: Beauty & Fragrance icon
BIOSSANCE: CLEAN SKINCARE icon
City A.M. - Business News icon
+3

THG (The Hut Group)

6apps4.6(167.3K) Multi-theme

Publisher DNA

What defines THG (The Hut Group)?

AI intelligence is not yet available for THG (The Hut Group). The portfolio data below is up to date.

Portfolio

What does THG (The Hut Group) ship?

Apps

6 apps analysed

allbeauty: Beauty & Fragrance icon
allbeauty: Beauty & Fragrance

The AllBeauty app gives you access to beauty and exclusive offers on the go.

4.9(7.8K)

Analysis in progress

BIOSSANCE: CLEAN SKINCARE icon
BIOSSANCE: CLEAN SKINCARE

Shop the most advanced skincare innovations with vegan, sugarcane squalane.

4.9(1.6K)

Clean Crew Rewards Program incentivizes repeat purchase loops

  • High-quality skincare formulations deliver visible results that keep long-term customers returning for years
  • Authentication and checkout friction create significant barriers for users attempting to complete orders
City A.M. - Business News icon
City A.M. - Business News

Business News With Personality

3.8(312)

Offline download capability enables commute reading

  • Daily newspaper pageview layout provides a familiar reading experience for users working from home
  • Aggressive data collection and tracking attempts trigger privacy concerns among users following the latest update
Cult Beauty: Beauty & Makeup icon
Cult Beauty: Beauty & Makeup

Shop your favourite make up, hair & skincare brands all in one place

4.9(26.2K)
LOOKFANTASTIC -Beauty Shopping icon
LOOKFANTASTIC -Beauty Shopping

The #1 makeup & beauty destination. Shop make-up, hair & skincare.

4.2(34.5K)

Analysis in progress

Distributed across 11 markets, strongest in Europe.

Based on 4 of 6 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (1)

  • United States4 / 4

Europe (7)

  • France1 / 4
  • Germany1 / 4
  • Italy1 / 4
  • Netherlands1 / 4
  • Portugal1 / 4
›+2 more europe markets
  • Spain1 / 4
  • Sweden1 / 4

Asia-Pacific (3)

  • Australia1 / 4
  • Japan1 / 4
  • South Korea1 / 4

Core markets (4/4 apps)

United States

User Sentiment

How do users feel about their apps?

Unlock the app dragging this portfolio down.

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Rivals

Who does THG (The Hut Group) compete with?

The rivals identified

Nemeses(1)

Decathlon

known forDecathlon Sports Shop

1 app4.2Shopping

Decathlon competes for the same fitness-focused consumer wallet by offering a broad catalog of sports equipment and apparel, directly overlapping with the activewear and retail focus of Myprotein.

Contenders(2)

Pro Gym Supplements

known forPro Gym Supps

1 app0.0Shopping

Both apps target fitness enthusiasts through direct-to-consumer supplement retail, competing for the same mobile-first purchase intent.

Teknet.io

known forYour Protein

1 app0.0Shopping

Both apps function as retail channels for sports nutrition supplements in the UK market, targeting fitness enthusiasts seeking product recommendations and purchasing options.

Same space(20)

EYC Media Pte

known forCore: Fitness & Nutrition

1 app4.9Shopping

Core competes for the same fitness-conscious audience by offering structured workout programs and AI-powered nutrition tracking.

Fitness Camp

known forFitness Camp: Sport, Nutrition

2 apps4.7Shopping

Fitness Camp targets the same women-focused fitness demographic by providing video-guided training and nutrition recipes.

FITNESS ONLINE MChJ

known forFitness App: Gym Workout Plan

1 app4.7Shopping

Fitness: 筋肉, フィットネス & 筋トレアプリ competes for the same fitness-conscious audience by offering ready-made workout plans and diet advice.

FizzUp

known forFizzUp - Workouts & Nutrition

1 app4.7Shopping

FizzUp competes for the same home-fitness audience by providing short, equipment-free workout and nutrition plans.

G&G

known forGrity - Sport & fitness

1 app5.0Shopping

Grity competes for the same fitness-conscious audience by bundling nutrition and sport into a single subscription platform.

Kai Oelfke

known forProtein Tracker.

1 app4.8Shopping

Protein Tracker serves the same fitness-conscious audience by providing a focused, ad-free utility for tracking protein intake.

Luni

known forNutrition Coach: Food tracker

1 app4.8Shopping

Nutrition Coach addresses the same audience seeking sustainable weight management through meal planning, offering an alternative to the supplement-heavy focus of Myprotein.

MyFitnessPal

known forMyFitnessPal: Calorie Counter

1 app4.4Shopping

MyFitnessPal captures the same health-conscious demographic by providing a massive food database and tracking tools that complement the supplement consumption habits of Myprotein users.

Noom

known forNoom Weight Loss, Food Tracker

1 app4.7Shopping

Noom targets the same health-conscious users but focuses on behavioral psychology and clinical support, offering a different retention mechanism than Myprotein's retail model.

Oomph Fitness

known forOomph: AI Nutrition & Workouts

1 app4.7Shopping

Oomph targets the same fitness-conscious users by offering AI-powered food logging and customized workout plans.

Photo & Video Editors - Instant Solution

known forFooducate: Nutrition Coach

1 app4.6Shopping

Fooducate serves the same health-conscious users by providing nutritional analysis and tracking, acting as a decision-support tool for supplement and food purchases.

Seeking Health

known forSeeking Health®

1 app4.9Shopping

Seeking Health competes for the same supplement-buying audience by offering specialized, research-backed formulations for complex health needs.

Shopify

known forShop: All your favorite brands

1 app4.8Shopping

Shop acts as a centralized commerce utility for tracking and checkout, competing for the same transaction-ready audience that uses the Myprotein app for supplement purchases.

Supple Stack

known forSuppCo: Supplement Scanner

1 app4.8Shopping

SuppCo serves the same supplement-focused audience by providing a dedicated tracker for vitamin and supplement intake.

The Bikini Body Training Company Pty

known forSweat: Fitness App For Women

1 app4.6Shopping

Sweat competes for the same fitness-conscious audience by offering structured, trainer-led programs that prioritize long-term habit formation.

The Body Coach

known forThe Body Coach Workout Planner

1 app4.9Shopping

The Body Coach targets the same fitness-oriented users by bundling structured workout plans with tailored nutrition, competing for the user's daily fitness habit.

The Vitamin Shoppe

known forThe Vitamin Shoppe - VShoppe

1 app4.8Shopping

The Vitamin Shoppe competes directly with Myprotein by offering a retail-first experience that bridges physical store inventory with digital loyalty rewards.

UNiDAYS

known forUNiDAYS: Student Discount App

1 app4.8Shopping

UNiDAYS serves the same student demographic as Myprotein, providing a portal for discounts that directly influences purchasing decisions for retail and lifestyle brands.

V Shred

known forV Shred: Nutrition & Fitness

1 app4.7Shopping

V Shred targets the same fitness-focused audience by offering personalized diet and training programs based on specific body types.

Virtuagym B.V.

known forCalories and nutrition tracker

1 app4.7Shopping

Virtuafood targets the same fitness-conscious users by integrating nutrition tracking with broader fitness activity data.

New entrants(1)

Christophe GRARE

known forEvolvea – Workout & Nutrition

1 app0.0Shopping

Evolvea serves the same fitness-conscious audience by providing a free, ad-free platform for logging training, nutrition, and cardio.

Frequently asked questions

How many apps does THG (The Hut Group) publish?
THG (The Hut Group) has 6 apps tracked by Marlvel, primarily in the Shopping category.
What kind of apps does THG (The Hut Group) make?
THG (The Hut Group)'s portfolio is concentrated in Shopping and Beauty, with an average rating of 4.6/5 across rated apps.
What is THG (The Hut Group)'s top app?
By review volume across the portfolio, Myprotein: Fitness & Nutrition is THG (The Hut Group)'s best-known app tracked by Marlvel.
In how many countries are THG (The Hut Group)'s apps available?
Marlvel has tracked THG (The Hut Group)'s apps across 11 countries.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by THG (The Hut Group), its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “THG (The Hut Group) intelligence.” Updated N/A. https://marlvel.ai/publishers/thg-the-hut-group

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Data licensed under CC-BY-NC 4.0