THG (The Hut Group)
Snapshot
Publisher DNA
What defines THG (The Hut Group)?
AI intelligence is not yet available for THG (The Hut Group). The portfolio data below is up to date.
Portfolio
What does THG (The Hut Group) ship?
Apps
6 apps analysed
The AllBeauty app gives you access to beauty and exclusive offers on the go.
Analysis in progress
Shop the most advanced skincare innovations with vegan, sugarcane squalane.
Clean Crew Rewards Program incentivizes repeat purchase loops
- High-quality skincare formulations deliver visible results that keep long-term customers returning for years
- Authentication and checkout friction create significant barriers for users attempting to complete orders
Offline download capability enables commute reading
- Daily newspaper pageview layout provides a familiar reading experience for users working from home
- Aggressive data collection and tracking attempts trigger privacy concerns among users following the latest update
Shop your favourite make up, hair & skincare brands all in one place
The #1 makeup & beauty destination. Shop make-up, hair & skincare.
Analysis in progress
Distributed across 11 markets, strongest in Europe.
Based on 4 of 6 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States4 / 4
Europe (7)
- France1 / 4
- Germany1 / 4
- Italy1 / 4
- Netherlands1 / 4
- Portugal1 / 4
›+2 more europe markets
- Spain1 / 4
- Sweden1 / 4
Asia-Pacific (3)
- Australia1 / 4
- Japan1 / 4
- South Korea1 / 4
Core markets (4/4 apps)
User Sentiment
How do users feel about their apps?
2
Positive apps
0
Neutral / mixed
1
Negative apps
65/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does THG (The Hut Group) compete with?
The rivals identified
Nemeses(1)
Decathlon competes for the same fitness-focused consumer wallet by offering a broad catalog of sports equipment and apparel, directly overlapping with the activewear and retail focus of Myprotein.
Contenders(2)
Both apps target fitness enthusiasts through direct-to-consumer supplement retail, competing for the same mobile-first purchase intent.
Both apps function as retail channels for sports nutrition supplements in the UK market, targeting fitness enthusiasts seeking product recommendations and purchasing options.
Same space(20)
Core competes for the same fitness-conscious audience by offering structured workout programs and AI-powered nutrition tracking.
Fitness Camp targets the same women-focused fitness demographic by providing video-guided training and nutrition recipes.
Fitness: 筋肉, フィットネス & 筋トレアプリ competes for the same fitness-conscious audience by offering ready-made workout plans and diet advice.
FizzUp competes for the same home-fitness audience by providing short, equipment-free workout and nutrition plans.
Grity competes for the same fitness-conscious audience by bundling nutrition and sport into a single subscription platform.
Protein Tracker serves the same fitness-conscious audience by providing a focused, ad-free utility for tracking protein intake.
Nutrition Coach addresses the same audience seeking sustainable weight management through meal planning, offering an alternative to the supplement-heavy focus of Myprotein.
MyFitnessPal captures the same health-conscious demographic by providing a massive food database and tracking tools that complement the supplement consumption habits of Myprotein users.
Noom targets the same health-conscious users but focuses on behavioral psychology and clinical support, offering a different retention mechanism than Myprotein's retail model.
Oomph targets the same fitness-conscious users by offering AI-powered food logging and customized workout plans.
Fooducate serves the same health-conscious users by providing nutritional analysis and tracking, acting as a decision-support tool for supplement and food purchases.
Seeking Health competes for the same supplement-buying audience by offering specialized, research-backed formulations for complex health needs.
Shop acts as a centralized commerce utility for tracking and checkout, competing for the same transaction-ready audience that uses the Myprotein app for supplement purchases.
SuppCo serves the same supplement-focused audience by providing a dedicated tracker for vitamin and supplement intake.
Sweat competes for the same fitness-conscious audience by offering structured, trainer-led programs that prioritize long-term habit formation.
The Body Coach targets the same fitness-oriented users by bundling structured workout plans with tailored nutrition, competing for the user's daily fitness habit.
The Vitamin Shoppe competes directly with Myprotein by offering a retail-first experience that bridges physical store inventory with digital loyalty rewards.
UNiDAYS serves the same student demographic as Myprotein, providing a portal for discounts that directly influences purchasing decisions for retail and lifestyle brands.
V Shred targets the same fitness-focused audience by offering personalized diet and training programs based on specific body types.
Virtuafood targets the same fitness-conscious users by integrating nutrition tracking with broader fitness activity data.
New entrants(1)
Evolvea serves the same fitness-conscious audience by providing a free, ad-free platform for logging training, nutrition, and cardio.