Calorie, Carb & Fat Counter icon
Calories and nutrition tracker icon
Virtuagym Coach icon
+4

Virtuagym B.V.

For fitness facility operators, personal trainers, and health-conscious individuals seeking structured nutrition and workout tracking.

7apps2.6(181K)Health & Fitness

Snapshot

Who is Virtuagym B.V.?

Providing an integrated ecosystem of fitness and nutrition tracking tools for gym operators, personal trainers, and individual consumers.

Target audience

Fitness facility operatorsPersonal trainersHealth-conscious individuals seeking structured nutrition

Top rival

Fitbod

Other rivals

Portfolio

Free 7
7
apps
Health & Fitness7

Last updated

Calorie, Carb & Fat Counter

v6.0.8

5mo ago

Intense

Publisher DNA

What defines Virtuagym B.V.?

Publisher DNA

Primary focus

Health & Fitness software ecosystem

Scale

indie

Target audience

Fitness facility operators, personal trainers, and health-conscious individuals seeking structured nutrition and workout tracking.

Signature Patterns

  • •Deep integration between nutrition logging and fitness workout tracking
  • •Freemium monetization model across core consumer applications
  • •B2B2C approach providing professional management tools for trainers and gym owners
  • •Consistent focus on 3D-animated exercise content and expert-validated databases
Intense

Portfolio momentum

Released 14 updates across 7 apps in the last 6 months, with the majority of the portfolio receiving updates within the last 30 days.

Last release 7d agoActive apps 6Abandoned 1

Portfolio

What does Virtuagym B.V. ship?

Apps

7 apps analysed

Calorie, Carb & Fat Counter icon
Calorie, Carb & Fat Counter

Lose weight with Virtuagym Food, the calorie, carb & fat counter.

4.5(93.5K)
Virtuagym Coach icon
Virtuagym Coach

Enables personal trainers to motivate, coach, track and manage clients.

4.5(855)
Virtuagym Touch in-gym coachin icon
Virtuagym Touch in-gym coachin

Inspire, coach & engage your members in your facility with Virtuagym Touch

0.0

Rivals

Who does Virtuagym B.V. compete with?

The rivals identified

Nemeses(2)

BetterMe

known forBetterMe: Health Coaching

1 app4.7Health & Fitness

Both apps target fitness beginners with structured workout plans and progress tracking, creating direct competition for the same user base.

Municorn

known forCalorie Counter & Food Tracker

1 app4.7Health & Fitness

Both applications target users focused on weight management and nutritional tracking, competing directly for the same audience seeking structured logging tools.

Contenders(13)

MyFitnessPal

known forMyFitnessPal: Calorie Counter

1 app4.4Health & Fitness

Both applications target health-conscious individuals seeking weight management through calorie and macronutrient tracking. They compete for the same user base by offering integrated fitness and nutrition logging tools.

Next Vision

known forCalo: AI Food Calorie Counter

2 apps4.7Health & Fitness

Both applications target weight management and nutritional tracking through free models, creating direct competition for users seeking calorie and macro logging tools.

YAZIO

known forAI Calorie Tracker by Yazio

1 app4.7Health & Fitness

Directly overlaps in calorie and food tracking while adding intermittent fasting functionality.

Cronometer Software

known forCronometer: Calorie Counter

1 app4.8Health & Fitness

Both applications target health-conscious users seeking structured nutrition tracking, with direct overlap in macro and calorie logging functionality.

Daily Workout Apps

known forDaily Workouts - Home Fitness

1 app4.7Health & Fitness

Both apps target home-based fitness users with freemium models, directly competing for time-constrained individuals seeking guided workout routines.

FitNow

known forCalorie Counter by Lose It!

1 app4.8Health & Fitness

Both applications target users seeking structured weight management and nutrition tracking, competing directly for daily habit formation through calorie and macronutrient logging.

Foodvisor

known forFoodvisor - AI Calorie Counter

1 app4.6Health & Fitness

Both applications target users seeking structured nutrition tracking and body composition goals, creating direct competition for the same user base.

MyNetDiary

known forCalorie Counter - MyNetDiary

1 app4.8Health & Fitness

Both applications target individuals seeking structured weight management and nutrition tracking, creating direct competition for users prioritizing dietary logging tools.

Noom

known forNoom Weight Loss, Food Tracker

1 app4.7Health & Fitness

Both applications target users seeking weight management through calorie and macronutrient tracking, competing directly for individuals who require structured dietary logging to meet body composition goals.

NutraTech

known forCalorie Counter +

1 app4.4Health & Fitness

Both applications target users managing body composition through nutrition and exercise logging, creating direct competition for daily active users.

RefaceLithuania

known forBitePal: AI Calorie Counter

1 appHealth & Fitness

Both applications target users seeking weight management and nutrition tracking, competing for the same daily logging habit through calorie and macronutrient monitoring.

Venn Interactive

known forStupid Simple Macro Tracker

2 apps4.6Health & Fitness

Both applications target users seeking calorie and macronutrient tracking for body composition goals, competing directly for the same audience segment.

Zing Coach

known forZing AI: Home & Gym Workouts

1 app4.8Health & Fitness

Both apps target fitness enthusiasts with AI-driven coaching and personalized workout plans, competing directly for users seeking automated guidance for home or gym training.

Same space(27)

Fitbod

known forFitbod: Gym & Fitness Planner

1 app4.8Health & Fitness

Generates personalized workout plans that adapt to equipment availability and fitness goals.

FITNESS22

known forGymverse: AI Gym Workout Plans

1 app4.8Health & Fitness

Provides structured workout planning that aligns with long-term nutritional progression goals.

Google

known forFitbit: Health & Fitness

2 apps4.1Health & Fitness

Centralizes wearable activity and sleep data that informs daily nutritional intake requirements.

Hevy Studios S.L.

known forHevy - Workout Tracker Gym Log

1 app4.9Health & Fitness

Provides gym activity logs that complement nutritional tracking by quantifying caloric expenditure.

Lindberg Development AS

known forLyfta: Gym Workout Tracker Log

1 app4.8Health & Fitness

Tracks strength training sessions, providing the exercise context for nutritional planning.

Planet Fitness Holdings

known forPlanet Fitness

1 app4.9Health & Fitness

Manages physical facility access, supporting the fitness component of nutritional health goals.

Stronger By Science Technologies

known forMacroFactor - Macro Tracker

2 apps4.8Health & Fitness

Uses dynamic energy expenditure algorithms to automate nutritional tracking for weight management.

WELLTECH APPS

known forMuscle Booster Workout Tracker

2 apps4.7Health & Fitness

Links workout routines with biometric feedback to support physical fitness goals.

AM APPS

known forSimple: AI Weight Loss Coach

1 app4.7Health & Fitness

Focuses on habit formation and AI-guided coaching rather than clinical calorie counting.

Beachbody

known forBODi Home Fitness & Workouts

1 app4.9Health & Fitness

BODi offers a massive content library that serves as a long-term retention alternative to Virtuagym's workout plans.

Core AI

known forChillFit: Home Workout Planner

1 app4.9Health & Fitness

Provides low-impact exercise plans that support weight management and physical recovery.

Fast Builder

known forWorkout for Women: Home & Gym

1 app4.8Health & Fitness

Workout for Women targets time-constrained users with short routines, contrasting with Virtuagym's more comprehensive workout library.

Garmin

known forGarmin Connect™

1 app4.3Health & Fitness

Garmin Connect serves as a hardware-companion for athletes, offering deeper telemetry than Virtuagym's progress tracker.

Giga Studios

known forOlive - Holistic Food Scanner

1 app4.8Health & Fitness

Analyzes food ingredients for toxins, informing the quality of nutritional intake.

GymBros

known forLiftoff - Ranked Gym Workouts

2 apps4.8Health & Fitness

Liftoff shares the gym-tracking space with Virtuagym but uses gamification to solve consistency issues for weightlifters.

HealthVida GmbH & Co. KG.

known forFastic Weight Loss & Fasting

1 app4.4Health & Fitness

Offers fasting structure that complements caloric intake management for metabolic health.

Holland & Barrett

known forH&B - Health, Food, Fitness

1 app4.9Health & Fitness

Provides supplement and wellness advice that supports nutritional health.

ICON Health & Fitness

known foriFIT Workouts

1 app4.7Health & Fitness

iFIT targets connected equipment owners, providing a hardware-integrated alternative to Virtuagym's device-agnostic workouts.

Leap Health

known forHome Workout - No Equipments

1 app4.8Health & Fitness

Home Workout focuses on the equipment-free niche, offering a simpler alternative to Virtuagym's 3D exercise library.

MeAgain

known forMeAgain: GLP-1 Tracker App

1 app4.8Health & Fitness

Centralizes medication and nutrition tracking for users on GLP-1 protocols.

Nike

known forNike Run Club: Running Coach

2 apps4.8Health & Fitness

Nike Run Club offers specialized running coaching that serves as a focused alternative to Virtuagym's general fitness library.

Shotsy

known forShotsy GLP-1 Tracker

1 app4.8Health & Fitness

Tracks medication schedules that influence appetite and nutritional management.

StepsApp

known forStepsApp Pedometer

1 app4.8Health & Fitness

Tracks activity levels to help users adjust caloric targets based on daily movement.

Strava

known forStrava: Run, Bike, Walk

1 app4.6Health & Fitness

Strava captures the outdoor activity tracking segment that Virtuagym does not prioritize.

V Shred

known forV Shred: Nutrition & Fitness

1 app4.7Health & Fitness

Offers diet and training programs tailored to specific body types.

Viral Development

known forCal AI - Calorie Tracker

1 app4.8Health & Fitness

Offers photo-based calorie tracking as a time-efficient alternative to manual logging.

Yuca

known forYuka - Food & Cosmetic Scanner

1 app4.7Health & Fitness

Provides ingredient transparency that informs nutritional choices through barcode scanning.

New entrants(1)

TOSIN GmbH & Co KG

known forPotto: Meal Planner & Recipes

1 app4.6Health & Fitness

Automates meal planning and grocery lists based on budget and dietary needs.

The Analyst's Read

The bottom line on Virtuagym B.V.

Bottom line

Virtuagym is a well-integrated fitness platform that successfully balances professional management tools with consumer health tracking. Their ability to maintain high engagement across both segments suggests a strong product-market fit within the health and fitness vertical.

Frequently asked questions

How many apps does Virtuagym B.V. publish?
Virtuagym B.V. has 7 apps tracked by Marlvel, primarily in the Health & Fitness category.
What kind of apps does Virtuagym B.V. make?
Virtuagym B.V.'s portfolio is concentrated in Health & Fitness, with an average rating of 2.6/5 across rated apps.
What is Virtuagym B.V.'s top app?
By review volume across the portfolio, Calorie, Carb & Fat Counter is Virtuagym B.V.'s best-known app tracked by Marlvel.

What fed this analysis

Apps analyzed:
7
With full intel:
0
With overview:
7
Website scraped:
yes
Social presence:
no

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Virtuagym B.V., its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Virtuagym B.V. intelligence.” Updated 2026-05-08. https://marlvel.ai/publishers/virtuagym-b-v

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Data licensed under CC-BY-NC 4.0