+4
ICON Health & Fitness
For home gym owners and fitness enthusiasts seeking structured, instructor-led guidance across various modalities.
Known for
For home gym owners and fitness enthusiasts seeking structured, instructor-led guidance across various modalities.
Providing an integrated fitness ecosystem that synchronizes trainer-led workouts with connected home gym equipment.
Target audience
Portfolio
Free 7Last updated
iFIT Workouts
v3.8.1
3mo ago
Primary focus
Connected fitness ecosystem and trainer-led home workouts
Scale
indie
Target audience
Home gym owners and fitness enthusiasts seeking structured, instructor-led guidance across various modalities.
Maintains a high update frequency with 17 releases in the last 6 months, though active development is concentrated on 43% of the total portfolio.
7 apps analysed
At Home Workouts and Fitness Coach | Activity Tracker | Cardio, Abs, Elliptical
Requires Fusion CST machine to access cardio and strength video workouts.
Single-market publisher — every app ships only to United States.
Based on 1 of 7 apps with localized market data — more coverage rolling in as scans complete · last scanned .
0
Positive apps
0
Neutral / mixed
1
Negative apps
25/100
Avg sentiment score
BODi commands the largest user base in the home-fitness video-on-demand space, directly competing with iFIT's library-first model.
Strategic outlook coming soon.
What fed this analysis
A dominant force in the strength-training niche that prioritizes data-driven personalization over video-led content.
A major competitor in the free-to-access video workout space, challenging iFIT's market share with a lower barrier to entry.
Strong competitor in the strength-training segment with high user engagement and a focus on community-driven challenges.
A specialized tool for strength tracking that serves as a secondary utility for iFIT's strength-focused users.
Connects users to physical studio locations, serving as an offline alternative to iFIT's home-based digital platform.
Emerging threat targeting the 'lazy' or beginner demographic with low-intensity, high-frequency engagement loops.
Rapidly gaining traction by leveraging AI to automate personalized gym routines for beginners.
