Myprotein is a sports nutrition and fitness retail app for iOS and Android that facilitates the purchase of supplements and activewear.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Shopping
Sentiment
4.7
105k reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
Users hire the app to access exclusive product drops and manage fitness nutrition orders, but the current technical instability undermines this job-to-be-done.
For Fitness enthusiasts and athletes seeking a streamlined mobile channel to purchase sports nutrition supplements and activewear.
What does it look like?
Key features
Provides app users with priority access to new product drops, restocks, and flash sales
Integrates Apple Pay and other express payment methods for rapid transaction completion
Provides free workout plans, high-protein recipes, and training tips within the app
How much does it cost?
Monetization relies on direct-to-consumer retail sales of physical goods rather than digital service fees.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app currently ships at a maintenance cadence, with the most recent release occurring 5 days ago. The release history consists solely of minor updates focused on performance and stability. There is no evidence of new feature development or live-ops activity in the provided data. The development trend remains stable at this low-frequency maintenance level.
Who built it?
THG (The Hut Group)
4 apps tracked · Shopping
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allbeauty: Beauty & Fragrance
City A.M. - Business NewsUser Sentiment
What do users think recently?
The recent review mood reads frustrated. Users appreciate high quality protein products keep long-term customers returning for their fitness nutrition needs and flexible payment options like split-pay services allow new users to try products without upfront costs, but report frequent app crashes and loading failures prevent users from browsing products or completing purchases.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- High quality protein products keep long-term customers returning for their fitness nutrition needs
- Flexible payment options like split-pay services allow new users to try products without upfront costs
- Frequent app crashes and loading failures prevent users from browsing products or completing purchases
60 of 99 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Myprotein: Fitness & Nutrition
How's the Shopping market?
Myprotein maintains a presence in the top 100 Shopping charts across multiple markets including Australia and Estonia. The high volume of ratings (over 100k) confirms its scale, yet the persistent technical complaints suggest the current conversion funnel is underperforming relative to its reach.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Myprotein: Fitness & Nutrition
Where is it heading?
The retail app market is consolidating around high-reliability checkout experiences, leaving Myprotein exposed to churn if technical failures persist. The current maintenance-only cadence fails to address the core user frustration, so revenue growth will likely stagnate until checkout stability is prioritized.
- Frequent crashes during navigation prevent purchase completion, which directly erodes the conversion funnel and increases churn risk.
- Recent updates focus solely on stability, indicating the app is in maintenance mode rather than active feature expansion.
The SWOT
- High-quality product reputation sustains long-term customer loyalty
- Early-access program drives repeat app visits during product drops
- Implement guest checkout to reduce conversion drop-off
- Localize language settings for international market expansion
Next best moves
Ship guest checkout because account creation bugs are a top complaint → reduce conversion drop-off
+ 1 more prioritized moveThe counter-intuitive read
The app's high store rating masks a critical churn risk…
Read the full takeSince the last report: The analysis now explicitly identifies the lack of guest checkout as a primary driver of conversion friction and churn, shifting PM priorities toward account-related UX improvements.
Bottom line
Myprotein retains a loyal base through product quality, but the app's technical instability creates a direct revenue leak, so the team must prioritize checkout stability over new content features to protect the conversion funnel.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] Play Store listing, source
Report last updated