Cult Beauty is a curated e-commerce platform by THG that offers a selection of iconic and indie beauty products. The app focuses on product discovery through trending ingredient highlights and expert beauty advice to assist users in finding high-performance skincare and makeup.
Overview · Full Intel report in progress
The App DNA
What makes this app unique?
For Beauty enthusiasts and consumers looking for curated, high-performance skincare and makeup brands.
What does it look like?
Key features
A dedicated section for users to discover the latest product launches and trending beauty ingredients.
Allows users to save and curate lists of desired products for personal purchase or sharing with others.
Provides users with direct access to professional beauty guidance and recommendations.
Provides newsletter subscribers with early access to new arrivals and exclusive discount opportunities.
How much does it cost?
Velocity
Who built it?
THG (The Hut Group)
4 apps tracked · Shopping
allbeauty: Beauty & Fragrance
Myprotein: Fitness & Nutrition
City A.M. - Business NewsUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Cult Beauty: Beauty & Makeup
How's the Shopping market?
The rivals identified
The Analyst's Read
Key takeaways for Cult Beauty: Beauty & Makeup
Where is it heading?
Bottom line
The app functions as a curated beauty marketplace that emphasizes product discovery and expert-led shopping experiences.
Report last updated