Report updated May 20, 2026

Overview · Full Intel report in progress

Cult Beauty: Beauty & Makeup is an established shopping app that is completely free. With a 4.9/5 rating from 29.4K reviews, it shows polarized user reception.

What is Cult Beauty: Beauty & Makeup?

Cult Beauty is a curated e-commerce platform by THG that offers a selection of iconic and indie beauty products. The app focuses on product discovery through trending ingredient highlights and expert beauty advice to assist users in finding high-performance skincare and makeup.

Current Momentum

v1.63

Bug fixes and performance improvements

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Shopping

No ranking data

ShoppingGrossing

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

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What Are The Key Features?

New & Trending PageStandard

A dedicated section for users to discover the latest product launches and trending beauty ingredients.

WishlistStandard

Allows users to save and curate lists of desired products for personal purchase or sharing with others.

Expert Beauty AdviceStandard

Provides users with direct access to professional beauty guidance and recommendations.

Exclusive OffersStandard

Provides newsletter subscribers with early access to new arrivals and exclusive discount opportunities.

How much does it cost?

Free

Who Built It?

THG (The Hut Group)

View Publisher Intel →
Shopping

Enrichment in progress

Publisher profile available very soon

What other apps does THG (The Hut Group) make?

allbeauty: Beauty & Fragrance

allbeauty: Beauty & Fragrance

App

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

View the full user-sentiment analysis

Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.

Go deeper

Analysis in progress, available soon

What is the competitive landscape for Cult Beauty: Beauty & Makeup?

Where is it available?

Localized markets (1)

United States

How's The Shopping Market?

How does it evolve in the Shopping market?

Rank progression

1 active ranking tracked — 30-day window

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Cult Beauty: Beauty & Makeup

Key Takeaways

The app functions as a curated beauty marketplace that emphasizes product discovery and expert-led shopping experiences.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Cult Beauty: Beauty & Makeup, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Cult Beauty: Beauty & Makeup Intelligence Report.” Updated May 20, 2026. https://marlvel.ai/apps/com-thehutgroup-ecommerce-cultbeauty

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