ACTIVE - Fitness Events is a legacy incumbent in the Health & Fitness category, serving as a comprehensive directory for race discovery and registration. While it boasts a massive database of events and specialized fitness tools, it is currently suffering from a severe crisis of user trust due to deceptive billing practices and technical instability. The app functions as a lead-generation tool for the broader Active Network ecosystem but is increasingly vulnerable to modern, UX-focused competitors like Let's Do This.
Product velocity
Unknown
Daily rank 🇺🇸
—
Health & Fitness
Sentiment
3.3
5k reviews
Nemesis
Let's Do This for Organizers
The App DNA
What makes this app unique?
For Active individuals and families looking to discover, train for, and participate in local sports, races, and recreational activities.
What does it look like?
Key features
Search and register for thousands of local sports and fitness events directly within the app
Access to tools for calculating BMI, heart rate, caloric needs, and running pace
Access to expert-led training plans and guides for various activities like 5K, marathons, and triathlons
Share events and articles via social media platforms and email
View maps and get driving directions to event locations
Save articles and activities to a favorites list for later viewing
How much does it cost?
The app acts as a lead generation tool for the broader ACTIVE.com ecosystem, monetizing through event registration fees and a premium membership program that has faced criticism for lack of transparency.
Velocity
Who built it?
Active Network
13+ apps tracked · Health & Fitness
User Sentiment
What do users think recently?
Users report: The recent review mood reads upset. Users appreciate training features and ease of navigation, but report deceptive billing and subscription practices.
How are ratings & reviews evolving?
What users say, by theme
- Training Features
- Ease of Navigation
Unlock 2 more frustration themes, each backed by review evidence.
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Competitive landscape for ACTIVE - Fitness Events
How's the Health & Fitness market?
The rivals identified
By Let's Do This
The most direct modern competitor, serving as a global marketplace to discover and book running, cycling, and triathlon events.
ACTIVE - Fitness Events vs Let's Do This for OrganizersUnlock the deeper market read.
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Key takeaways for ACTIVE - Fitness Events
Where is it heading?
The SWOT
- Massive, industry-leading event database
- Direct integration with Active Network registration backend
- Unique fitness calculators (BMI, Pace, Caloric needs)
- Competitors can win by offering transparent, 'no-hidden-fee' registration
- Gap for a mobile-first 'Race Day' utility app (QR codes, bib info, live tracking)
- Integration of social community features to drive retention beyond registration
Since the last report: ACTIVE is facing a decline in user sentiment due to new reports of technical instability and app crashes, while the competitive landscape has expanded to include more specialized and modern fitness platforms.
Unlock 3 critical frictions, 3 market threats and the analyst’s take.
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