Airbrush is a photo and video editor for portraits and selfies, offering AI-powered retouching and background tools on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
#47
▼2Photography · free
Sentiment
4.2
1.8M reviews
Nemesis
Remini - AI Photo Enhancer
The App DNA
What makes this app unique?
Users open Airbrush to perform quick, natural-looking touch-ups on selfies before posting to social media, displacing manual editing workflows that require higher technical skill.
For Social media users and content creators looking for quick, AI-assisted portrait and video editing tools.
What does it look like?
Key features
Automated portrait refinement using AI to adjust facial details and skin texture.
Applies face and body beautification filters to video clips in real-time.
Generates professional-grade headshots from user selfies using AI.
How much does it cost?
The freemium model uses a 7-day free trial to anchor users into a subscription, gating advanced AI tools behind a paywall.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app currently maintains a maintenance-level cadence, with only two releases identified in the recent window. Development activity is focused exclusively on minor bug fixes and general stability, as indicated by the opaque release notes. There is no evidence of new features, content updates, or live-ops events. The development trend remains stable but minimal, with the latest release occurring today.
Who built it?
PIXOCIAL TECHNOLOGY (SINGAPORE) PTE
7 apps tracked · Photography
Airbrush: Face Photo Editor
BeautyPlus Cam-AI Photo Editor
BeautyPlus-Selfie Photo Editor
AirVid-AI Quality Enhancer Pro
PhotoCat - Enhancer & Cleaner
BeautyPlus-Selfie Photo EditorUser Sentiment
What do users think recently?
Fresh user feedback skews excited. Users appreciate natural-looking photo enhancements keep long-term users engaged with the app for years and user-friendly interface allows beginners to achieve professional-looking results in just a few minutes, but report aggressive paywalls for core features frustrate users who expect more free functionality.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- Natural-looking photo enhancements keep long-term users engaged with the app for years
- User-friendly interface allows beginners to achieve professional-looking results in just a few minutes
- Frequent updates and new feature additions keep the editing experience fresh for power users
- Aggressive paywalls for core features frustrate users who expect more free functionality
99 of 99 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Airbrush: Face & Photo Editor
How's the Photography market?
Airbrush holds a 4.1-star rating across 1.78M+ total ratings, signaling a stable but aging user base. The lack of major feature updates in the last six months suggests a shift toward maintenance-only monetization rather than aggressive growth.
Read the market outlookThe rivals identified
By Bending Spoons Apps ApS
Both apps target social media users and content creators with AI-assisted photo editing, competing for the same user base seeking quick, automated image improvements.
- Remini specializes in restoring damaged or low-resolution images, whereas Airbrush focuses on portrait and video retouching.
- Remini provides AI portrait generation, while Airbrush offers professional headshot tools for content creators.
Photoshop Express Photo EditorContender
Facetune: Photo & Video EditorContender
Retake AI: Face & Photo EditorContender
Hypic - Photo Editor & AI ArtContender
Picsart AI Photo Editor, VideoContender
PicCollage: Photo Video EditorContender
Facetune: Hair, Photo EditorContender
FitPix - Face & Body EditorContender
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Airbrush: Face & Photo Editor
Where is it heading?
The photography editing market is consolidating around AI-first tools that offer more flexible free tiers. Airbrush remains stable due to its established aesthetic, but the lack of feature innovation leaves it exposed to rivals that offer more value for free, which will likely compress the conversion funnel over the next two quarters.
- Aggressive paywalls for core features drive negative sentiment, which compounds the churn risk already visible in the review data.
- Maintenance-only release cadence suggests a focus on stability over feature expansion, limiting the ability to respond to new market entrants.
The SWOT
- Natural-looking portrait enhancement algorithms maintain long-term user retention
- Implementing a cut-and-paste subject tool would address top user requests
Next best moves
Audit premium daily usage limits because subscribers report hitting caps during editing sessions → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The aggressive paywalling of core features is not just a monetization tactic…
Read the full takeSince the last report: The app's market position has shifted from a stable, retention-focused tool to a mature product characterized by aggressive monetization and a lack of feature innovation. Total user ratings grew from 1.5M+ to 1.78M+, while the narrative now frames the app as harvesting existing user value.
Bottom line
Airbrush relies on its established natural-aesthetic reputation, but the current maintenance-only cadence and restrictive paywalls threaten long-term retention. Pivoting toward addressing top user requests like subject cut-and-paste would unlock higher engagement among the power-user base.
Unlock 1 critical friction, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Airbrush free to use?
Does Airbrush have daily usage limits?
Can I cut subjects out of photos in Airbrush?
Sources
- [1] Play Store listing, source
Report last updated