AkzoNobel MIXIT is a technical color identification and formula retrieval application for professional painters on iOS and Android.
The App DNA
What makes this app unique?
The app removes the friction of manual color matching by providing instant, cloud-synced access to proprietary paint formulas directly at the mixing station.
For Professional automotive, aerospace, and yacht painters and repair shop managers.
What does it look like?
Key features
Access to over two million automotive, aerospace, and yacht color formulas via cloud-based retrieval.
Direct connectivity with Automatchic hardware and smart scales for automated color matching.
Real-time reporting and work order management tools for tracking shop productivity.
How much does it cost?
The app functions as a mobile interface for a B2B cloud platform, requiring a license for full professional utility.
Velocity
Maintenance developmentperformanceUX improvementsShow more...
The app currently ships at a maintenance cadence of approximately 0.15 releases per week, based on the two releases observed in May 2026. Development is focused exclusively on minor performance improvements and UI adjustments rather than new feature sets or live operations. The release notes are generic, indicating a lack of significant feature-driven development. The current trend is stable at a maintenance level.
Who built it?
AkzoNobel
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What do users think recently?
Fresh user feedback skews mixed. Users appreciate the familiar interface design allows professional users to navigate complex color formulations without relearning the workflow and mobile access to extensive color formulation databases makes the daily mixing process significantly faster and easier, but report frequent application crashes and loading screen freezes prevent professional users from accessing critical paint mixing data.
How are ratings & reviews evolving?
What users say, by theme
- The familiar interface design allows professional users to navigate complex color formulations without relearning the workflow
- Mobile access to extensive color formulation databases makes the daily mixing process significantly faster and easier
- Frequent application crashes and loading screen freezes prevent professional users from accessing critical paint mixing data
57 of 57 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for AkzoNobel MIXIT
How's the Productivity market?
AkzoNobel MIXIT functions as a specialized B2B reference tool, holding a stable 3.9★ rating across 790 total platform reviews. The app's reliance on proprietary hardware integration differentiates it from general-purpose productivity tools, though the current stability issues limit its effectiveness as a daily professional utility.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for AkzoNobel MIXIT
Where is it heading?
The professional paint-matching market is shifting toward mobile-first, high-agility reference tools that prioritize workflow speed. AkzoNobel MIXIT remains advantaged by its hardware lock-in, but the current stability issues and lack of mobile-optimized features signal a risk of losing the daily active habit to more reliable, modern alternatives.
- Persistent launch failures in the latest release erode professional trust, which compounds the churn pressure already visible in the mixed sentiment trend.
- The maintenance-only release cadence suggests a lack of active feature expansion, leaving the app vulnerable to more agile, mobile-first industry competitors.
The SWOT
- Hardware-software lock-in via Automatchic integration
- Cloud-based formula sync across mobile and desktop
- Lowering minimum mixing volumes to reduce waste
Next best moves
Audit launch stability because persistent crashes on the latest version prevent professional access to critical data → restore daily active usage.
+ 1 more prioritized moveThe counter-intuitive read
The app's biggest risk is not a competitor, but its own stability…
Read the full takeFeature gaps
Small-batch mixing volume support (requested by users, absent here) +1
Since the last report: Launch stability has collapsed, with persistent crashes replacing synchronization issues as the primary barrier to professional utility. This performance regression has driven a 20-point drop in sentiment score and increased the risk of churn to mobile-first competitors.
Bottom line
AkzoNobel MIXIT maintains a strong position through its deep integration with professional paint-matching hardware, but persistent launch failures threaten the daily utility that justifies the B2B license. Restoring stability is the only way to protect the existing professional user base from churn.
Unlock 3 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is AkzoNobel MIXIT suitable for small-scale repair shops?
How does AkzoNobel MIXIT compare to general paint reference apps?
Are there known issues with the latest version?
Sources
- [1] Play Store listing, source
Report last updated