AkzoNobel
For professional painters, automotive refinishing technicians, and architects requiring precise color matching and technical product data.
Dulux Connect
Snapshot
Who is AkzoNobel?
Providing professional painters and industrial technicians with digital tools for color matching, product documentation, and loyalty management. Streamlining technical workflows for the global coatings and paint industry.
Target audience
Portfolio
Free 47Last updated
Dulux Connect
v1.35.0
1.5y ago
Publisher DNA
What defines AkzoNobel?
Publisher DNA
Primary focus
Professional B2B tools for the paint and coatings industry
Scale
studio
Target audience
Professional painters, automotive refinishing technicians, and architects requiring precise color matching and technical product data.
Signature Patterns
- •Heavy reliance on free, utility-driven models to support core business sales
- •Strong emphasis on offline-capable technical documentation and color databases
- •High degree of regional fragmentation with localized visualizer apps
- •Focus on B2B loyalty and technical compliance workflows
Portfolio momentum
Released 5 updates across the portfolio in the last 6 months, with the most recent major release occurring 12 days ago.
Portfolio
What does AkzoNobel ship?
Apps
47 apps analysed
Direct spectrophotometer integration creates high switching costs
- Extensive color database
- Sync failures between web and mobile
- Technical formulation accuracy ensures uniform finish and coverage for professional-grade results.
ChemCraft calculator utility creates a daily-use case for industrial coating distributors
- Proprietary technical data integration provides a B2B distribution barrier for authorized partners
Single-market publisher, every app ships only to United States.
Based on 12 of 47 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States12 / 12
Core markets (12/12 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
3
Neutral / mixed
0
Negative apps
50/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does AkzoNobel compete with?
The rivals identified
Nemeses(2)
This app competes directly by providing spatial measurement and annotation tools that architects and designers require for professional concept boards.
This app captures the same renovation-minded audience by focusing on specific room-level upgrades and material customization.
Same space(24)
This app competes for the same productivity-focused user base that relies on high-precision mathematical and scientific emulation tools.
This app targets the same professional demographic requiring quick, precise mathematical conversions and ratios during project planning.
Directly competes in the visualization space by allowing users to see how art and decor look on their walls.
Both apps serve technical professionals requiring specialized structural or material calculations within a mobile-first workflow.
EFB-Pro competes by offering high-stakes, compliance-driven performance calculators that mirror the precision required in industrial coating applications.
Both apps function as specialized diagnostic utilities that bridge the gap between physical hardware/network environments and digital data analysis.
While focused on property management, it overlaps with the target app by serving the same commercial real estate and building professional ecosystem.
Operates in the smart home ecosystem, competing for the attention of homeowners looking to manage and upgrade their living environments.
Users report: These apps serve professional field technicians who require high-precision data capture tools for physical environment assessment.
Both applications serve as specialized mobile hubs for professional users, though Guidebook focuses on event management while MIXIT focuses on technical color retrieval.
It serves as a direct professional reference tool for tradespeople, mirroring our app's goal of providing quick, reliable industry data.
Both apps target industrial or professional workflows where data accuracy and compliance reporting are critical to the user's job function.
Both platforms function as mobile-first reference tools designed to assist professionals in accessing proprietary data and product information on the go.
These apps act as mobile interfaces for proprietary hardware systems, facilitating data transfer and management in professional settings.
This is a direct functional competitor as both apps provide technical, industry-specific diagnostic and reference data to professional service technicians.
These apps compete for the attention of field-based professionals who rely on mobile databases to perform specialized technical tasks in their respective industries.
Targets the same high-intent home improvement user by offering sophisticated control over home hardware and media.
Roomle serves the same professional design audience by offering high-fidelity 3D visualization and room planning capabilities.
This app competes by providing specialized structural engineering calculations that overlap with the technical utility requirements of metal coating professionals.
Competes for the 'connected homeowner' segment by providing tools for energy optimization and home environment management.
It serves as a direct functional competitor by providing industrial maintenance and calculation tools for field technicians and engineers.
Both platforms target the industrial and construction sectors by providing specialized design and analysis tools for technical projects.
This app targets the exact same niche of professional design board creation, focusing on material selection and presentation.
This app competes for the designer's attention by providing visual cataloging and inventory management for interior design projects.
New entrants(10)
A new entrant that challenges the target app by introducing complex spatial organization and budget tracking for design projects.
This newcomer challenges our productivity positioning by introducing a modern, multi-window approach to mathematical workflows.
It competes for the same utility-focused audience by offering a dual-panel interface that streamlines complex data entry tasks.
This app represents the growing trend of single-purpose event productivity tools that compete for mobile screen time among industry professionals.
This app overlaps with AwlMatch by focusing on color analysis, though it shifts the use case toward digital accessibility compliance.
This newcomer targets the broader construction and trade professional market with a suite of sizing and estimation tools.
This app represents a specialized utility tool that uses mobile scanning to extract and interpret data from physical assets.
This app introduces AI-driven automation to the design process, threatening the manual workflow of the Dulux Colour Concept app.
While in a different category, it competes for the same 'home-life' attention span of users interested in optimizing their domestic environment.
It represents a niche expansion into specialized industrial-grade chemical and material dosage calculations similar to coating volume estimation.
The Analyst's Read
The bottom line on AkzoNobel
Bottom line
AkzoNobel successfully leverages mobile as a technical support channel to maintain professional loyalty in a commodity-heavy industry. Their strategy is defined by functional utility rather than consumer engagement, effectively serving as a digital extension of their physical supply chain.
Frequently asked questions
How many apps does AkzoNobel publish?
What kind of apps does AkzoNobel make?
What is AkzoNobel's top app?
In how many countries are AkzoNobel's apps available?
What fed this analysis
- Apps analyzed:
- 40
- With full intel:
- 0
- With overview:
- 40
- Website scraped:
- yes
- Social presence:
- yes