Element Princess dress up game icon
Golden princess dress up game icon
Lab Mate - Blood Work icon
+8

Talea Labs

For casual gamers, primarily interested in fashion, character styling, and digital makeover simulations.

11apps2.6(8.9K) Multi-theme

Snapshot

Who is Talea Labs?

Providing creative dress-up and makeover experiences for casual gamers. Focused on character customization and thematic styling simulations.

Target audience

Casual gamersPrimarily interested in fashionCharacter styling

Active nemesis

BWEB

Other rivals

Portfolio

Free 10
11
apps
Casual4
Medical2
Role Playing2
Health & Fitness1

Last updated

Golden princess dress up game

v2.0.15

8mo ago

Active

Publisher DNA

What defines Talea Labs?

Publisher DNA

Primary focus

Casual dress-up and makeover games

Scale

indie

Target audience

Casual gamers, primarily interested in fashion, character styling, and digital makeover simulations.

Origin

Sevelina was established in December 2007, focusing on unique dress-up and makeover content.

Signature Patterns

  • •Consistent focus on character customization and fashion-themed dress-up mechanics.
  • •Free-to-play model across all top-performing titles.
  • •Thematic variety ranging from gothic and fantasy to seasonal winter styles.
  • •Integration of granular styling tools like makeup application and hairstyling.
  • •Portfolio diversification into non-gaming utility categories like health and home planning.
Active

Portfolio momentum

Released 8 updates across 10 apps in the last 6 months, indicating consistent maintenance and development of their catalog.

Last release 2d agoActive apps 10

Company profile

medium confidence
Founded
2007

Portfolio

What does Talea Labs ship?

Apps

11 apps analysed

Element Princess dress up game icon
Element Princess dress up game

Element princess - nature, water and fire. Dress up the power of nature.

3.6(1.4K)
  • Elemental-specific wardrobe provides a distinct aesthetic niche
Golden princess dress up game icon
Golden princess dress up game

Golden princess fashion dress up game for girls to play long magical gold hair

4.3(2.5K)
  • Thematic focus on long golden hair creates a recognizable brand hook

Custom reference ranges allow for personalized health tracking

  • OCR-based ingestion removes manual entry friction
Lab Tracker icon
Lab Tracker

Organize lab results, see trends in charts, read AI summaries.

2.7(3)
My Garden: Plant Care Planner icon
My Garden: Plant Care Planner

Garden planner with care calendar, lunar calendar, pest guide and weather

0.0

Offline-first design removes connectivity dependency

  • Climate-zone-specific care schedules simplify planning for beginners

Distributed across 12 markets, strongest in Europe.

Based on 2 of 11 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (3)

  • Brazil2 / 2
  • Mexico2 / 2
  • United States2 / 2

Europe (7)

  • France2 / 2
  • Germany2 / 2
  • Italy2 / 2
  • Netherlands2 / 2
  • Portugal2 / 2
›+2 more europe markets
  • Spain2 / 2
  • Sweden2 / 2

Asia-Pacific (2)

  • Japan2 / 2
  • South Korea2 / 2

Core markets (2/2 apps)

BrazilFranceGermanyItalyJapanMexicoNetherlandsPortugalSouth KoreaSpainSwedenUnited States

Rivals

Who does Talea Labs compete with?

The rivals identified

Nemeses(5)

BWEB

known forMermaid Games, Dressing & Hair

3 apps4.6CasualRole Playing

This app targets the same casual fashion-focused demographic by emphasizing character makeovers and styling.

Gardenize AB

known forGARDENIZE Plant Care Gardening

1 app4.3House & Home

Gardenize is a direct competitor that captures the same 'digital garden journal' market, focusing on long-term tracking and historical data management.

Hippo Games AM

known forPixel Studio: pixel art editor

1 app4.6Video Players & Editors

While focused on pixel art, this app dominates the creative mobile design space with a massive user base and community-driven features that compete for the same 'creator' attention share.

Li-Ho Tseng

known forBecome Office Queen

1 app4.5Role Playing

This app competes directly for the same female-skewing demographic by blending fashion-forward dress-up mechanics with narrative-driven role-playing elements.

mySugr

known formySugr - Diabetes Tracker Log

1 app4.5Medical

Both apps target individuals tracking blood-related health metrics, creating direct competition for users seeking digital logs for medical data.

Contenders(11)

Brave HK

known forSweety Doll: Dress Up Games

1 app3.7CasualRole Playing

This app competes by introducing competitive elements like stylist battles to the traditional dress-up formula.

Vector Labs

known forSneaker Art 3D Coloring Design

1 app4.2CasualRole Playing

This app captures the creative customization segment of the casual market, overlapping with the target's design-focused audience.

Candy Grill

known forFlirt City. Dress up and date like celebrity!

2 apps4.5Role Playing

It targets the same fashion-conscious audience by combining avatar customization with social dating and lifestyle simulation.

Emin Emini

known forGradiator - AI Mesh Gradient

1 app1.0Video Players & Editors

This app competes for the same design-conscious user base by offering AI-powered aesthetic tools for visual assets.

Hortenia

known forHortenia : Jardinage & Potager

1 app3.7House & Home

Hortenia targets the same audience by integrating AI-driven assistance with weather data, directly overlapping with the target's care calendar.

Jignesh Gabani

known forInvitation Card Design Maker

1 app4.4Video Players & Editors

This app targets the same 'template-and-drag-drop' user segment, competing for the same casual design market share.

Marcos Morais

known forIconery - Create Icons

1 app3.8Video Players & Editors

It competes for the same mobile-first design workflow, specifically targeting users who need quick, professional-grade visual assets.

Noor Siah

known forCanvas: Template Design Maker

1 app4.0Video Players & Editors

This app directly overlaps with our core value proposition of providing ready-made templates for non-designers.

Rhubarb Labs

known forRhubarb: Garden AI SuperApp

1 app4.0House & Home

Rhubarb positions itself as a premium AI-powered coach, competing for users who want more than just a static calendar.

SAVA Aplikacja

known forVegetable Calendar

1 app4.3House & Home

This app focuses specifically on vegetable crop management, capturing the niche of food-focused gardeners within the broader home gardening space.

Zoltan Szabados

known forMy Garden - Planning & Journal

1 app4.2House & Home

This app competes by offering a visual garden layout planner, which directly challenges the target's planning-centric value proposition.

Same space(30)

Casual Joy

known forProject Match: Makeup!

2 appsCasualRole Playing

This app provides a similar beauty-focused experience but emphasizes sensory ASMR elements to attract users.

puzzle studio

known for300 Pounds Beauty Run

1 app3.8CasualRole Playing

This app shares the beauty and fashion theme but shifts the gameplay into an obstacle course format.

Sol Choi

known forMyLittleStar

1 app4.2CasualRole Playing

This app occupies the same casual character customization space with a strong emphasis on social sharing.

AboutMe Apps

known forBlood Oxygen App

1 app4.6Medical

Blood Oxygen App competes for the same wellness-tracking audience as Lab Tracker, relying on manual inputs and health platform syncing.

App Sub 1

known forBlood Pressure Tracker •

2 apps4.6Medical

Blood Pressure Tracker targets the same chronic condition management audience as Lab Tracker but emphasizes clinical-grade reporting over simple visualization.

Appenvision

known forPlant Identifier - Leafora AI

1 app3.0House & Home

This app uses AI to solve the same problem of plant health and identification that the target app addresses through manual calendars.

BabyLogger

known forTalli Baby Tracker Newborn Log

1 app4.9Medical

Talli Baby Tracker provides a high-frequency logging interface similar to Lab Tracker, using proprietary hardware to reduce friction.

BerthX

known forJungle: Plant Identifier, Care

1 app3.0House & Home

Jungle competes for the same user base by combining plant identification with care reminders, mirroring the target's core utility.

CARECLINIC SOFTWARE

known forTracker, Reminder - CareClinic

1 app4.3Medical

CareClinic offers a more complex health management platform than Lab Tracker, focusing on symptom correlations and care coordination.

EINMOB

known forBlood Sugar Master

1 app3.4Medical

Blood Sugar Master provides a manual logging experience similar to Lab Tracker, adding AI-based analysis of user-entered data.

Eli Lilly and Company

known forLilly Health™

1 app3.7Medical

Lilly Health™ functions as a companion app for specific medications, mirroring Lab Tracker's goal of visualizing health trends for treatment support.

Evolve Medical Systems

known forBlood Pressure Tracker SmartBP

1 app4.5Medical

SmartBP serves as a digital logbook for cardiovascular metrics, similar to Lab Tracker's approach to health data visualization.

Glow

known forGlow Baby Tracker & Growth App

1 app4.7Medical

Glow Baby Tracker offers a data-driven approach to tracking health metrics, similar to Lab Tracker's focus on trend analysis.

HCA Healthcare

known forMyHealthONE

1 app4.6Medical

MyHealthONE serves as a clinical portal for HCA Healthcare patients, offering a broader administrative suite than Lab Tracker's manual logging focus.

Kevin Lieser

known forRGB / CMYK Converter to RAL and HKS

1 app3.0Video Players & Editors

This utility serves the technical design needs of the same professional audience that uses our marketplace tools.

Laboratory Corporation of America

known forLabcorp | Patient

1 app4.7Medical

MyLabcorp provides a similar lab-result access and appointment management utility to Lab Tracker for its specific patient base.

Made for Use

known forTemplates for iWork Bundle Ed.

1 app2.8Video Players & Editors

This app competes for the same productivity-focused user segment that relies on templates to save time.

Marwan Elwaraki

known forSweet Dreams – Sugar Tracker

1 app4.7Medical

Sweet Dreams targets the same glucose monitoring space as Lab Tracker but prioritizes family coordination through shared subscriptions.

MyNetDiary

known forDiabetes Tracker by MyNetDiary

1 app4.7Medical

Diabetes Tracker by MyNetDiary offers a more comprehensive health management suite than Lab Tracker, including diet and weight tracking.

Nara Organics

known forNara - Baby & Mom Tracker

1 app4.9Medical

Nara Baby Tracker offers a collaborative health logging experience similar to Lab Tracker, emphasizing an ad-free user experience.

Nighp Software

known forBaby Tracker - Newborn Log

1 app4.8Medical

Baby Tracker provides a similar logging utility to Lab Tracker, focusing on infant health and milestone tracking.

Ornament Health AG

known forOrnament: Your Health Coach

1 app1.9Medical

Ornament targets the same lab result analysis space as Lab Tracker but adds automated data ingestion and lifestyle coaching.

Petalbyte

known forPlantfolia

1 app4.8House & Home

Plantfolia operates in the same lifestyle category, focusing on the aesthetic and organizational aspects of plant care.

Prestige Worldwide Apps

known forKidney Pal: Renal Diet Tracker

1 app4.5Medical

Kidney Pal focuses on specialized nutrient tracking for renal health, similar to Lab Tracker's focus on specific health metrics.

Quest Diagnostics

known forMyQuest for Patients

1 app4.7Medical

MyQuest serves as a lab-centric utility for Quest Diagnostics patients, mirroring Lab Tracker's focus on diagnostic data.

Seacloud Software

known forBaby Connect: Baby Tracker

1 app4.8Medical

Baby Connect provides a similar tracking utility for health metrics but expands the scope to include daily infant routines and cross-platform synchronization.

Smartongroup

known forCottage Garden

1 app3.1House & Home

While more gamified, it competes for the same 'garden design' interest group by offering layout and planning tools.

Studio Schematics

known forColor Wheel + Osmosi AI

1 app3.8Video Players & Editors

It occupies the same design-utility space by providing AI-assisted color theory tools for visual creators.

Webtoweb

known forEasy Chart Maker

1 app2.6Video Players & Editors

It provides data visualization tools that are often required for professional marketplace infographics.

军 刘

known forFinger Blood Pressure: BP Mate

1 app3.8Medical

BP Mate offers a similar vital sign logging experience to Lab Tracker but adds camera-based scanning for physical monitors.

New entrants(5)

Labo Lado Co.

known forBaby Fashion Designer

1 app0.0CasualRole Playing

This newcomer enters the casual fashion space with a focus on DIY production workflows for younger audiences.

JUHWAN PARK

known forFertFlow: Planted Tank Dosing

1 app0.0House & Home

This app addresses a specific sub-niche of gardening (aquatic plants), competing for the attention of specialized hobbyists.

Michael Knochen

known forAI App Manager: Connect Stores

1 app0.0Video Players & Editors

This newcomer targets the same marketplace-focused audience by automating store-related tasks through AI.

Shafiq Kasumba

known forText To Image AI - Generator

1 app0.0Video Players & Editors

It competes for the same visual asset creation market by leveraging generative AI for instant results.

北京才牛图科技有限公司

known for小白学种菜

1 app0.0House & Home

A new entrant targeting the Chinese-speaking market with a focus on educational content and structured gardening terminology.

The Analyst's Read

The bottom line on Talea Labs

Bottom line

Sevelina is a stable, long-tenured publisher that successfully maintains a loyal audience through a consistent, brand-focused approach to casual dress-up games. Their recent expansion into utility apps suggests a strategy to leverage their existing user base for broader lifestyle engagement.

Frequently asked questions

How many apps does Talea Labs publish?
Talea Labs has 11 apps tracked by Marlvel, primarily in the Casual category.
What kind of apps does Talea Labs make?
Talea Labs's portfolio is concentrated in Casual and Medical, with an average rating of 2.6/5 across rated apps.
What is Talea Labs's top app?
By review volume across the portfolio, Golden princess dress up game is Talea Labs's best-known app tracked by Marlvel.
In how many countries are Talea Labs's apps available?
Marlvel has tracked Talea Labs's apps across 12 countries.

What fed this analysis

Apps analyzed:
10
With full intel:
0
With overview:
10
Website scraped:
yes
Social presence:
no

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Talea Labs, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Talea Labs intelligence.” Updated 2026-05-11. https://marlvel.ai/publishers/talea-labs

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Data licensed under CC-BY-NC 4.0