Report updated May 22, 2026
Dulux Colour Concept
For professional designers and architects in the commercial paint industry.
Dulux Colour Concept is an established productivity app that is completely free. With a 2.5/5 rating from 237 reviews, it shows polarized user reception.
What is Dulux Colour Concept?
Dulux Colour Concept is a productivity app for commercial designers and architects to create digital paint concept boards on Android.
Designers hire this tool to bridge the gap between colour research and paint specification, though the current execution fails to meet professional output standards.
Current Momentum
v1.7 · 8mo ago
Maintenance- Ships stability updates for Android.
- Maintains core colour palette integration.
Active Nemesis
Floor Plan App
By Laan Labs
Other Rivals
7-Day Rank Pulse 🇺🇸
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What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Exports colour data directly into AutoCAD LT and Adobe Photoshop plugins
Free-form workspace for arranging colour chips, imagery, and text notes
Includes global style and design trend research for the upcoming year
How much does it cost?
- Free
The app is free to use, serving as a B2B tool to drive professional paint specifications and brand loyalty.
Who Built It?
AkzoNobel
Providing professional painters and industrial technicians with digital tools for color matching, product documentation, and loyalty management. Streamlining technical workflows for the global coatings and paint industry.
Portfolio
13
Apps
What other apps does AkzoNobel make?
Dulux Visualizer CZ
Trimetal BE
Dulux Visualizer AT
Dulux Valentine Visualizer
Dulux Visualizer PL
Coral Visualizer
Explore the full AkzoNobel report
Portfolio breakdown, audience, momentum, and every app published by AkzoNobel.
What do users think recently?
Analysis in progress, available soon
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Dulux Colour Concept?
Where is it available?
Localized markets (1)
How's The Productivity Market?
Market outlook for this category
Available very soon
The rivals identified
Nemeses(1)
This app competes directly by providing spatial measurement and annotation tools that architects and designers require for professional concept boards.
Differentiators
- Offers advanced AR-based measurement tools that allow users to capture real-world dimensions for their designs.
- Provides robust floor plan export capabilities, a critical workflow step missing from the Dulux app.
- Features specialized annotation tools that streamline the communication process between designers and their clients.
Head to head
The target app must pivot from a simple color picker to a comprehensive design-to-paint workflow tool to neutralize the utility gap.
Same space(4)
Roomle serves the same professional design audience by offering high-fidelity 3D visualization and room planning capabilities.
Differentiators
- Utilizes LIDAR-based room scanning to create precise digital twins of physical spaces for design.
- Maintains an extensive 3D furniture catalog that allows for realistic staging beyond just paint colors.
While focused on property management, it overlaps with the target app by serving the same commercial real estate and building professional ecosystem.
Differentiators
- Focuses on operational building management features like package tracking and visitor access for property managers.
- Provides a B2B service layer that integrates paint and design needs into broader facility management workflows.
This app competes for the designer's attention by providing visual cataloging and inventory management for interior design projects.
Differentiators
- Enables visual cataloging of assets, which serves as a lightweight alternative to professional concept boards.
- Includes a lending tracker feature that helps designers manage samples and materials across multiple client sites.
This app targets the exact same niche of professional design board creation, focusing on material selection and presentation.
Differentiators
- Specializes in dynamic PDF generation for professional client presentations, a key requirement for commercial designers.
- Offers a searchable image library specifically optimized for material and tile selection workflows.
New entrants(2)
A new entrant that challenges the target app by introducing complex spatial organization and budget tracking for design projects.
Differentiators
- Integrates budget tracking directly into the design process, providing a financial layer the target app lacks.
This app introduces AI-driven automation to the design process, threatening the manual workflow of the Dulux Colour Concept app.
Differentiators
- Leverages AI-powered automation to generate design assets, significantly reducing the time required for manual board creation.
Compare Dulux Colour Concept against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Dulux Colour Concept
Strengths to defend, gaps to attack
Core Strengths
- Direct integration with Dulux Colour Palette ensures accurate paint specification for commercial projects
- Colour Futures research provides proprietary trend data that functions as a B2B distribution barrier
Critical Frictions
- 2.5-star rating indicates systemic UX or stability issues
- Lack of professional-grade export formats limits utility for client-facing work
Growth Levers
- Integrate budget tracking to compete with new entrants like Smart Layers
- Expand export capabilities to include floor plan data to neutralize the Floor Plan App threat
Market Threats
- AI-driven design automation tools reduce the need for manual concept board creation
- Competitors with LIDAR-based room scanning capabilities are setting a new standard for professional design utility
What are the next best moves?
Ship professional PDF export because current lack of output formats is a primary professional friction point → increase user retention
Competitors like Tiles Catalogue Maker offer dynamic PDF generation, which is a key requirement for commercial designers.
Trade-off: Deprioritize the interactive canvas UI refresh to focus engineering hours on export logic.
Audit Android stability because 2.5-star rating suggests technical failure → improve baseline sentiment
The 2.5-star rating on 237 reviews indicates that technical performance is currently the biggest barrier to adoption.
Trade-off: Pause all new feature development for one sprint to focus exclusively on crash logs.
A counter-intuitive read
The app's low rating is not a failure of design but a failure of scope: by trying to be a general concept board tool, it ignores the professional demand for specific, high-fidelity project outputs.
Feature Gaps vs Competitors
- Dynamic PDF generation (available in Tiles Catalogue Maker but missing here)
- LIDAR-based room scanning (available in Roomle 3D but missing here)
- Budget tracking (available in Smart Layers but missing here)
Key Takeaways
Dulux Colour Concept maintains brand authority through its proprietary colour research, but the 2.5-star rating confirms the app is failing to provide a functional professional workflow, so the team must prioritize stability and professional export features to stop the churn to agile design rivals.
Where Is It Heading?
Declining
The professional design market is consolidating around tools that offer high-fidelity spatial measurement and automated project documentation. Dulux Colour Concept remains exposed due to its static, manual-entry focus, so the team must shift toward integrating project-management features to avoid becoming a legacy utility.
The 2.5-star rating indicates that the current feature set is failing to meet professional standards, which accelerates churn to more specialized design tools.
The entry of AI-driven design automation threatens the manual workflow of the app, forcing a pivot toward higher-utility spatial features to remain relevant.