AkzoNobel PK Dulux Assurance is a business utility app providing paint technical specifications and color guidance for homeowners on Android.
Product velocity
Dormant
Daily rank 🇺🇸
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Business
Sentiment
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Nemesis
Living Room with Fireplace
The App DNA
What makes this app unique?
Users hire this app to verify paint formulation accuracy for home investments, serving the need for technical assurance that generic design apps lack.
For Homeowners and DIY painters seeking technical assurance and color guidance for home improvement projects.
What does it look like?
Key features
Provides technical specifications and formulation details for Dulux paint products to ensure uniform finish and coverage.
Offers expert-developed color formulations to assist users in achieving specific aesthetic results for home painting projects.
How much does it cost?
The app functions as a free brand-utility tool to support physical paint sales.
Velocity
Dormant developmentopaqueShow more...
The app has not received a public update in over 22 months, indicating a complete cessation of development activity. There is no evidence of ongoing maintenance, feature updates, or live operations. The development status is classified as a zombie state due to the lack of activity for significantly longer than the 12-month threshold.
Who built it?
AkzoNobel
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What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for AkzoNobel PK Dulux Assurance
How's the Business market?
The app serves as a functional utility for home investment rather than a lifestyle media player, focusing on professional-grade paint formulation guidance.
Read the market outlookThe rivals identified
By Smartongroup
This app competes for the same home-improvement and interior design audience by focusing on the aesthetic transformation of living spaces.
- Offers integrated AirPlay streaming for ambiance, whereas our app focuses strictly on paint application results.
- Includes seasonal music tracks to enhance room atmosphere, a feature absent from our functional paint tool.
Bathroom VanitiesContender
Living Room Wall DecorContender
Comfy ChairsContender
Modern Living RoomContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for AkzoNobel PK Dulux Assurance
Where is it heading?
The home-improvement market is consolidating around interactive, AR-enabled design tools that prioritize user-led visualization. AkzoNobel remains exposed to these competitors unless it pivots from a static reference tool to an interactive design platform.
- The app maintains a strictly functional utility focus, which avoids the churn risks of ad-supported competitors but limits long-term user retention.
The SWOT
- Technical formulation accuracy ensures uniform finish and coverage for professional-grade results.
- Integration of AR-based wall visualization would bridge the gap between technical specs and aesthetic decision-making.
Next best moves
Ship AR-based wall visualization because it is the primary gap against ArtPlacer AR → increase user engagement.
The counter-intuitive read
The app's lack of engagement is actually a feature of its utility-first design…
Read the full takeFeature gaps
AR wall visualization (available in ArtPlacer AR but absent here) +1
Since the last report: The analysis shifted from a retail-integration focus to an AR-visualization focus, reflecting a change in the competitive benchmark set.
Bottom line
AkzoNobel PK Dulux Assurance provides high-quality technical data but lacks the interactive visualization tools required to compete with modern design apps, so the PM should prioritize AR-based color previewing to convert technical interest into paint sales.
Unlock 1 critical friction, 1 market threat and the analyst’s take.
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