AM PM Skin: Face Planner is a skincare routine and condition tracker for iOS that organizes daily product use and visual progress logs.
The App DNA
What makes this app unique?
The app removes the cognitive friction of remembering complex, multi-step skincare regimens by providing a centralized digital log for products and skin responses.
For Individuals seeking to build consistent skincare habits and track the efficacy of their products through visual and symptom logging.
What does it look like?
Key features
Organizes morning and evening skincare steps into a daily schedule. Revenue link: Daily habit tracking loop increases DAU/MAU ratio, expanding potential ad-inventory per active user.
Visual comparison tool for tracking skin changes over time. Revenue link: High-value user data storage creates switching costs by building a personal history of skin progress.
Inventory management for skincare items including cleanser, toner, serum, and SPF. Revenue link: Product-specific tracking enables future affiliate revenue or sponsored product placement.
How much does it cost?
The app is currently listed as free with no explicit subscription or IAP tiers identified in the store metadata.
Velocity
Dormant developmentopaqueShow more...
AM PM Skin: Face Planner has been inactive for 108 days. With only a single version released since its debut, the app shows no signs of ongoing development or maintenance. There is no evidence of feature updates, bug fixes, or live operations to support the platform.
Who built it?
Sergii Nesterenko
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Moon Phases & Lunar CalendarUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for AM PM Skin: Face Planner
How's the Health & Fitness market?
AM PM Skin: Face Planner maintains a zero-rating status across all platforms, reflecting a lack of market traction since its May 2026 release.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for AM PM Skin: Face Planner
Where is it heading?
The skincare-tracking market is consolidating around apps with strong community-sharing and social-proof features. AM PM Skin: Face Planner remains stagnant, and its lack of user ratings suggests it will continue to lose visibility to active, updated competitors.
- The lack of store updates for over 100 days indicates the developer has abandoned the product, preventing any potential for market growth.
The SWOT
- Visual progress gallery creates personal history, increasing user switching costs.
- Routine-step organization provides a clear, practical workflow for skincare beginners.
- Integration of automated product-expiry reminders could differentiate the shelf feature from generic trackers.
Next best moves
Sunset the product because the lack of market traction and development activity indicates zero ROI → preserve engineering resources.
The counter-intuitive read
The lack of community features is not a…
Read the full takeSince the last report: The app remains in a dormant state with no updates since May 2026, though the intelligence assessment has shifted to emphasize the lack of social features as a primary competitive failure. The recommendation to sunset the asset has been formalized based on the continued absence of user ratings and development activity.
Bottom line
AM PM Skin: Face Planner lacks the user feedback and development velocity required to compete in the health-tracking category, suggesting that sunsetting the asset is the most efficient path forward.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
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