Any.do: To do list & Planner

Any.do: To do list & Planner

By Any.DO

Any.do is a cross-platform task list, calendar, and planner app for individuals and families on iOS and Android.

The App DNA

What makes this app unique?

Users rely on the app to consolidate fragmented daily agendas into a single, synced interface, removing the cognitive cost of managing multiple productivity tools.

For Individuals and families seeking an all-in-one tool to manage daily tasks, grocery lists, and calendar events.

What does it look like?

Key features

Cross-platform Syncstandard

Real-time synchronization of tasks, reminders, and calendar events across mobile, desktop, web, and tablet platforms

Shared Lists and Collaborationedge

Shared task lists with assigned tasks and chat functionality for project or household management

Location-based Remindersedge

Triggers task notifications based on the user's physical location

How much does it cost?

subscriptionFree tierMonthly plan at $9.996 months plan at $26.9912 months plan at $59.99 with 7-day trial

Subscription model anchored at $9.99/month, utilizing a 50% discount on the annual plan to incentivize long-term commitment.

Velocity

Maintenance developmentUX improvementsperformanceShow more...

With only one release in the last 120 days, the app is currently in a maintenance phase. Development activity is focused exclusively on minor stability and UX refinements rather than new feature rollouts. The current cadence of approximately 0.06 releases per week indicates a significant slowdown in development momentum compared to more active periods.

See all version history

Who built it?

Any.DO

4 apps tracked · Productivity

Any.do - To do list & CalendarAny.do - To do list & CalendarAny.do for SafariAny.do for SafariAny.do: To do list & PlannerAny.do: To do list & Planner
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User Sentiment

What do users think recently?

Recent user voice shows a frustrated sentiment. Users appreciate the simple task management interface helps users maintain daily productivity without overwhelming them with unnecessary features and homescreen widgets provide convenient access to daily tasks and improve the visibility of pending items.

How are ratings & reviews evolving?

App Store
4.63 · 50k

What users say, by theme

What Users Love
  • The simple task management interface helps users maintain daily productivity without overwhelming them with unnecessary features
  • Homescreen widgets provide convenient access to daily tasks and improve the visibility of pending items
  • Shared list functionality enables effective coordination for household grocery shopping and family planning tasks
What Frustrates Users
  • Forced account registration and subscription prompts cause users to lose access to their long-term saved data
+ 2 more themes
What Users Want 1 request inside

49 of 49 recent reviews analyzed · high confidence · Frustrated overall

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Unlock 2 more frustration themes and 1 user request, each backed by review evidence.

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Competition

Competitive landscape for Any.do: To do list & Planner

How's the Productivity market?

Any.do holds a #25 Grossing position in its category across multiple international markets. The discrepancy between its high grossing rank and negative sentiment trend suggests that aggressive monetization is currently outpacing user retention efforts.

Read the market outlook

The rivals identified

TickTick:To-Do List & Calendar

By Appest Inc.

The most direct feature-for-feature rival, combining tasks, a full calendar, reminders, and a Pomo timer in a single cross-platform interface.

Any.do: To do list & Planner vs TickTick:To-Do List & Calendar

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The Analyst's Read

Key takeaways for Any.do: To do list & Planner

Where is it heading?

The productivity market is consolidating, and Any.do's reliance on aggressive gating is creating a vulnerability that more stable, user-friendly rivals will exploit. Unless the team addresses the sync failures and data-access complaints, the current grossing rank will likely decline as the user base loses trust in the platform's reliability.

  • Forced account registration and subscription prompts trigger user frustration, which leads to negative sentiment and potential long-term churn.
  • Technical instability and sync failures across devices disrupt the core task management experience, undermining the app's primary value proposition.

The SWOT

Core Strengths
  • Cross-platform sync creates high switching costs
  • Shared list network effects drive organic acquisition
Critical Frictions 3 weaknesses inside
Growth Levers
  • Localized pricing could capture users in high-ARPU markets
Market Threats 1 threat identified

Next best moves

1 Pivot · 1 Invest

Audit account-gating flow because forced registration causes data-loss complaints → improve long-term retention

+ 1 more prioritized move

The counter-intuitive read

The app's aggressive monetization is not a mistake…

Read the full take

Since the last report: Development activity has shifted to a maintenance-only cadence over the last four months, while negative sentiment regarding forced account registration and billing friction remains unresolved.

Bottom line

The current monetization strategy is successfully driving grossing rank, but the aggressive gating of historical user data is creating a churn risk that will eventually erode the revenue base. Prioritizing sync stability and data-access transparency will secure the long-term retention needed to sustain this position.

Unlock 3 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.

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FAQ

Is Any.do free to use?
Any.do offers a free tier, but many advanced features and the removal of limitations are gated behind a subscription model starting at $9.99 per month.
Does Any.do work offline?
While the app is designed for cross-platform sync, users report that synchronization failures occur frequently, and some features may require an active connection to function correctly.
What are the best alternatives to Any.do?
Users looking for alternatives should consider productivity apps that offer more stable sync and less aggressive account-gating, though specific alternatives depend on whether you prioritize calendar integration or simple task lists.

Sources

  1. [1] Developer website, source
  2. [2] App Store, source

Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Any.do: To do list & Planner, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

Development activity has shifted to a maintenance-only cadence over the last four months, while negative sentiment regarding forced account registration and billing friction remains unresolved.

shifted

Development Velocity Slowdown

removed

Feature List Consolidation

added

New SWOT Signals

Cite this report

Marlvel.ai. “Any.do: To do list & Planner Intelligence Report.” Updated Jul 30, 2026. https://marlvel.ai/apps/any-do-to-do-list-planner

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