Report updated May 7, 2026
حراج
For saudi Arabian consumers and merchants looking to buy or sell new and used goods across diverse categories like automotive, real estate, and electronics.
حراج is a well-regarded shopping app that is free with in-app purchases. With a 4.7/5 rating from 727.6K reviews, it maintains solid user satisfaction. Users particularly appreciate marketplace accessibility and ease of use drive high satisfaction for buying and selling goods, though inconsistent moderation and filtering allow inappropriate or prohibited content to persist within the marketplace remains a common concern.
What is حراج?
Haraj is a horizontal classifieds platform for buying and selling new and used goods in Saudi Arabia, available on iOS and Android.
Users hire Haraj to access a high-liquidity marketplace for diverse categories like automotive and real estate, where the volume of listings ensures a high probability of successful transactions.
Current Momentum
v4.11 · 2w ago
Active- Shipped redesigned comment interface.
- Integrated Waffy services.
- Added Buy Requests to offer details.
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Granular search parameters for vehicles including brand, model, fuel type, and individual-only listings
Smart notifications triggered when new items matching user-defined criteria are added to the platform
Dedicated branded pages for professional sellers with custom design options
How much does it cost?
- Free browsing and ad posting
- Paid annual store subscription for merchants
Monetization relies on high-volume ad inventory and B2B subscription fees for professional merchant storefronts.
Who Built It?
Haraj
A centralized Saudi Arabian marketplace for the exchange of vehicles, real estate, and consumer goods between individuals and businesses.
Portfolio
2
Apps
What other apps does Haraj make?
Explore the full Haraj report
Portfolio breakdown, audience, momentum, and every app published by Haraj.
What do users think recently?
High confidence · 99 reviews analyzed · Based on 99 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate marketplace accessibility and ease of use drive high satisfaction for buying and selling goods, but report inconsistent moderation and filtering allow inappropriate or prohibited content to persist within the marketplace.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for حراج?
How's The Shopping Market?
**Pricing Strategy**: Freemium model relying on high-volume ad inventory and B2B subscription fees for professional merchant storefronts. **Target Audience**: Saudi Arabian consumers and merchants seeking to buy or sell new and used goods across diverse categories.
The rivals identified
Nemeses(1)
OpenSooq is the direct regional competitor in the MENA classifieds market, mirroring Haraj's multi-category horizontal marketplace model with massive scale.
Differentiators
- Operates a broader regional footprint across multiple Middle Eastern countries beyond the Saudi-centric focus of Haraj.
- Integrates a more robust internal messaging and real-time chat system to facilitate direct buyer-seller negotiations.
- Provides dedicated professional service listings that compete directly with Haraj's real estate and automotive segments.
Head to head
Haraj must defend its Saudi market dominance by deepening its automotive vertical while OpenSooq leverages its regional scale to capture cross-border users.
Contenders(2)
A global benchmark for mobile-first local marketplaces, providing a blueprint for frictionless, location-based peer-to-peer transactions.
Differentiators
- Implements a reputation-based trust system using user profiles and ratings to facilitate safer local meetups.
- Optimized for rapid, mobile-first listing creation that significantly lowers the barrier to entry for casual sellers.
A powerful horizontal classifieds platform with high brand recognition in the Gulf, serving as a primary alternative for high-value items.
Differentiators
- Utilizes a highly sophisticated verification system for high-value goods to reduce fraud and increase buyer confidence.
- Maintains a more polished, lifestyle-oriented UI that appeals to a premium demographic compared to Haraj's utilitarian design.
Same space(3)
A strong peer-to-peer marketplace competitor focused on simplifying the selling process for everyday consumer goods.
Differentiators
- Integrates prepaid shipping labels directly into the app to remove the complexity of logistics for individual sellers.
- Focuses on a 'no-meetup' model by prioritizing shipping-based transactions, which contrasts with Haraj's local-first approach.
A global giant in the shopping category that provides a comprehensive, albeit less localized, alternative for general goods.
Differentiators
- Features a mature global logistics and payment infrastructure that simplifies shipping and secure transactions for users.
- Supports a sophisticated auction-based pricing model that creates dynamic market value discovery for rare or collectible items.
A specialized vertical competitor that dominates the automotive search experience through data-driven pricing transparency.
Differentiators
- Provides advanced price analysis tools that show users if a vehicle is priced below or above market value.
- Aggregates inventory from professional dealerships, offering a more structured and reliable search experience than peer-to-peer listings.
New entrants(1)
An emerging threat that is disrupting traditional static marketplaces with live-streamed, interactive shopping experiences.
Differentiators
- Uses live video streaming to create a gamified, real-time auction environment that drives high user engagement.
- Builds community-led commerce by allowing creators to host live shows, shifting from search-based to discovery-based shopping.
Compare حراج against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for حراج
Strengths to defend, gaps to attack
Core Strengths
- 50M monthly visitors drive deep market liquidity
- Follow-up service creates high-intent session loops
- Merchant storefronts provide stable B2B recurring revenue
Critical Frictions
- 0.7★ Android-iOS rating gap indicates platform-specific technical debt
- Inconsistent moderation allows illicit content
- Lack of price transparency frustrates power users
Growth Levers
- Implement mandatory price fields to improve search relevance
- Integrate external messaging to reduce in-app friction
- Expand authentication for international users
Market Threats
- OpenSooq's cross-border regional scale
- Inconsistent moderation risks regulatory scrutiny
- Technical instability post-update erodes daily active habit
What are the next best moves?
Audit content moderation logic because illicit listings are the top complaint → improve user trust
Inconsistent moderation is a recurring complaint theme that threatens platform safety.
Trade-off: Pause the merchant storefront design refresh — moderation hygiene is a higher retention priority.
Ship mandatory price fields for automotive listings because lack of transparency is a power-user pain point → increase search quality
Users explicitly request price transparency to improve market fairness.
Trade-off: Deprioritize the map-based browsing UI update — price transparency directly impacts transaction conversion.
A counter-intuitive read
The platform's massive scale is its primary vulnerability: maintenance-mode at the top of the chart makes it more susceptible to a single live-ops rival than a smaller, faster-growing competitor.
Feature Gaps vs Competitors
- Real-time chat system (available in OpenSooq but missing here)
- Advanced price analysis tools (available in CarGurus but missing here)
Key Takeaways
Haraj holds the Saudi market through massive liquidity, but technical regressions and moderation gaps invite churn to more polished regional rivals, so the PM must prioritize messaging stability and content filtering to defend the core user base.
Where Is It Heading?
Stable
The Saudi classifieds market is consolidating, and Haraj's reliance on legacy infrastructure leaves it exposed to OpenSooq's aggressive update cadence. Stabilizing the messaging infrastructure is critical to preventing churn, as the current technical regressions directly undermine the platform's primary value proposition of efficient communication.
Technical instability post-update disrupts core messaging, which compounds the rating drag already visible on the Android platform.
Active feature investment in Buy Requests and comment interfaces indicates the team is not in maintenance mode.