Haraj is a horizontal classifieds platform for buying and selling new and used goods in Saudi Arabia, available on iOS and Android.
Product velocity
Active
Daily rank 🇺🇸
—
Shopping
Sentiment
4.7
728k reviews
Nemesis
السوق المفتوح - OpenSooq
The App DNA
What makes this app unique?
Users hire Haraj to access a high-liquidity marketplace for diverse categories like automotive and real estate, where the volume of listings ensures a high probability of successful transactions.
For Saudi Arabian consumers and merchants looking to buy or sell new and used goods across diverse categories like automotive, real estate, and electronics.
What does it look like?
Key features
Granular search parameters for vehicles including brand, model, fuel type, and individual-only listings
Smart notifications triggered when new items matching user-defined criteria are added to the platform
Dedicated branded pages for professional sellers with custom design options
How much does it cost?
Monetization relies on high-volume ad inventory and B2B subscription fees for professional merchant storefronts.
Velocity
Active developmentnew contentUX improvementsperformanceShow more...
The app ships approximately 0.23 releases per week, placing it in the active category. Development is characterized by a mix of minor stability updates and occasional feature-rich releases, such as the latest version which added Buy Requests and Waffy services. While the iOS platform primarily receives generic maintenance updates, the Android platform shows more frequent feature-driven development. The overall trend is stable, with consistent updates provided across both platforms.
Who built it?
User Sentiment
What do users think recently?
Recent user voice shows an excited sentiment. Users appreciate marketplace accessibility and ease of use drive high satisfaction for buying and selling goods, but report inconsistent moderation and filtering allow inappropriate or prohibited content to persist within the marketplace.
How are ratings & reviews evolving?
What users say, by theme
- Marketplace accessibility and ease of use drive high satisfaction for buying and selling goods
- Inconsistent moderation and filtering allow inappropriate or prohibited content to persist within the marketplace
99 of 99 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
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Competitive landscape for حراج
How's the Shopping market?
Haraj maintains a dominant Saudi market presence with over 50 million monthly visitors and 50,000 daily ads. The high rating count (727,607 total) confirms its status as the primary regional classifieds destination.
Read the market outlookThe rivals identified
By OpenSooq
OpenSooq is the direct regional competitor in the MENA classifieds market, mirroring Haraj's multi-category horizontal marketplace model with massive scale.
- Operates a broader regional footprint across multiple Middle Eastern countries beyond the Saudi-centric focus of Haraj.
- Integrates a more robust internal messaging and real-time chat system to facilitate direct buyer-seller negotiations.
- Provides dedicated professional service listings that compete directly with Haraj's real estate and automotive segments.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for حراج
Where is it heading?
The Saudi classifieds market is consolidating, and Haraj's reliance on legacy infrastructure leaves it exposed to OpenSooq's aggressive update cadence. Stabilizing the messaging infrastructure is critical to preventing churn, as the current technical regressions directly undermine the platform's primary value proposition of efficient communication.
- Technical instability post-update disrupts core messaging, which compounds the rating drag already visible on the Android platform.
- Active feature investment in Buy Requests and comment interfaces indicates the team is not in maintenance mode.
The SWOT
- 50M monthly visitors drive deep market liquidity
- Follow-up service creates high-intent session loops
- Merchant storefronts provide stable B2B recurring revenue
- Implement mandatory price fields to improve search relevance
- Integrate external messaging to reduce in-app friction
- Expand authentication for international users
Next best moves
Audit content moderation logic because illicit listings are the top complaint → improve user trust
+ 1 more prioritized moveThe counter-intuitive read
The platform's massive scale is its primary vulnerability…
Read the full takeFeature gaps
Real-time chat system (available in OpenSooq but missing here) +1
Since the last report: Haraj shifted to a freemium monetization model and formalized its feature set, though it now faces increased scrutiny regarding content moderation and post-update stability.
Bottom line
Haraj holds the Saudi market through massive liquidity, but technical regressions and moderation gaps invite churn to more polished regional rivals, so the PM must prioritize messaging stability and content filtering to defend the core user base.
Unlock 3 critical frictions, 3 market threats, 1 more prioritized move and the analyst’s take.
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