Haraj
For saudi Arabian consumers and businesses trading new and used goods, specifically targeting high-intent buyers in automotive and real estate sectors.
حراج
Snapshot
Who is Haraj?
A centralized Saudi Arabian marketplace for the exchange of vehicles, real estate, and consumer goods between individuals and businesses.
Target audience
Portfolio
Free 2Last updated
حراج
v4.11.19-gms
6mo ago
Publisher DNA
What defines Haraj?
Publisher DNA
Primary focus
Saudi Arabian multi-category classifieds marketplace
Scale
indie
Target audience
Saudi Arabian consumers and businesses trading new and used goods, specifically targeting high-intent buyers in automotive and real estate sectors.
Portfolio momentum
Released 18 updates across 2 apps in the last 6 months, with the most recent major update occurring only 6 days ago.
Company profile
medium confidence- Headquarters
- Saudi Arabia
Portfolio
What does Haraj ship?
Apps
2 apps analysed
Category-specific filters drive high-intent traffic
- Broad utility for buying and selling across diverse categories makes the platform a primary marketplace
- Inconsistent moderation and account management practices lead to frustration regarding deleted content and unaddressed inquiries
Follow-up service creates high-intent session loops
- Marketplace accessibility and ease of use drive high satisfaction for buying and selling goods
- Inconsistent moderation and filtering allow inappropriate or prohibited content to persist within the marketplace
Single-market publisher, every app ships only to United States.
Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
2
Positive apps
0
Neutral / mixed
0
Negative apps
75/100
Avg sentiment score
Rivals
Who does Haraj compete with?
The rivals identified
Nemeses(2)
OpenSooq is the direct regional competitor in the MENA classifieds market, mirroring Haraj's multi-category horizontal marketplace model with massive scale.
CPlus Classifieds competes by aggregating classifieds across multiple cities and platforms, directly challenging Haraj's regional dominance by lowering the friction of cross-city searching.
Contenders(9)
Serves as a high-liquidity alternative for secondhand goods with a focus on rapid listing speed.
Fordeal competes for the same Saudi consumer wallet by offering a retail-focused marketplace experience with integrated logistics and brand-specific discounts. Both platforms target the same regional audience seeking to purchase goods online.
A powerful horizontal classifieds platform with high brand recognition in the Gulf, serving as a primary alternative for high-value items.
Both platforms facilitate local classifieds transactions, though they target distinct geographic markets: Saudi Arabia for Haraj and the US Hispanic community for La Subasta.
Mstaml competes for the same Saudi classifieds audience by offering a multi-category marketplace for vehicles, real estate, and electronics. It targets the same user base as Haraj by facilitating direct transactions between owners and buyers.
Tradet Marketplace competes for the same local classifieds audience by offering a simplified, image-first listing flow that lowers the barrier for casual sellers compared to the traditional entry methods on Haraj.
Saudi Coupons competes for the same Saudi Arabian consumer wallet by offering discount codes for major brands, creating a secondary touchpoint for users who also browse Haraj for general goods.
Mahally competes by aggregating Saudi retail brands into a single checkout flow, directly challenging the role Haraj plays as the primary destination for consumer goods in the region.
Soum competes by positioning itself as a verified, secure alternative to the unmoderated listings on Haraj, specifically targeting the trust gap in used goods transactions. It captures high-intent users by offering transaction guarantees that the current Haraj model lacks.
Same space(20)
Captures healthcare-related retail demand by integrating pharmacy services with home delivery.
Incentivizes shopping at competing retailers by providing cash-back rewards and discount coupons.
Attracts price-sensitive local users by providing a no-fee platform for used goods and housing.
Targets the same local classifieds audience with a focus on rapid peer-to-peer trading.
Targets the local marketplace segment by enabling users to buy and sell items within their immediate area.
A specialized vertical competitor that dominates the automotive search experience through data-driven pricing transparency.
Targets casual sellers through a chat-first interface that lowers the barrier to listing preloved items.
Competes for high-intent automotive buyers by providing a specialized dealership review database.
Competes for automotive research traffic by providing verified listings and expert car reviews.
A global giant in the shopping category that provides a comprehensive, albeit less localized, alternative for general goods.
Focuses on the electronics vertical by providing specialized warranties and professional installation services.
Facilitates local community trading across a broad range of categories including services and vehicles.
Facilitates high-volume local commerce through a standard classifieds interface for second-hand goods.
Captures home goods demand by offering direct retail fulfillment for furniture and decor.
Competes for electronics and stationery sales by offering a structured retail experience with international fulfillment.
A strong peer-to-peer marketplace competitor focused on simplifying the selling process for everyday consumer goods.
Provides a general classifieds platform for local trading of diverse items like vehicles and electronics.
Diverts retail traffic by aggregating verified discount codes for major regional and international brands.
Aggregates retail demand across electronics and home goods, competing with the generalist marketplace model.
Adjacent loyalty platform that aggregates points from various programs to provide real-world value.
New entrants(1)
An emerging threat that is disrupting traditional static marketplaces with live-streamed, interactive shopping experiences.
Frequently asked questions
How many apps does Haraj publish?
Where is Haraj based?
What kind of apps does Haraj make?
What is Haraj's top app?
In how many countries are Haraj's apps available?
What fed this analysis
- Apps analyzed:
- 2
- With full intel:
- 0
- With overview:
- 2
- Website scraped:
- yes
- Social presence:
- yes
