Haraj
For saudi Arabian consumers and businesses trading new and used goods, specifically targeting high-intent buyers in automotive and real estate sectors.
حراج
Snapshot
Who is Haraj?
A centralized Saudi Arabian marketplace for the exchange of vehicles, real estate, and consumer goods between individuals and businesses.
Target audience
Portfolio
Free 2Last updated
حراج
v4.11.19-gms
3mo ago
Publisher DNA
What defines Haraj?
Publisher DNA
Primary focus
Saudi Arabian multi-category classifieds marketplace
Scale
indie
Target audience
Saudi Arabian consumers and businesses trading new and used goods, specifically targeting high-intent buyers in automotive and real estate sectors.
Portfolio momentum
Released 18 updates across 2 apps in the last 6 months, with the most recent major update occurring only 6 days ago.
Company profile
medium confidence- Headquarters
- Saudi Arabia
Portfolio
What does Haraj ship?
Apps
2 apps analysed
Category-specific filters drive high-intent traffic
- Broad utility for buying and selling across diverse categories makes the platform a primary marketplace
- Inconsistent moderation and account management practices lead to frustration regarding deleted content and unaddressed inquiries
Follow-up service creates high-intent session loops
- Marketplace accessibility and ease of use drive high satisfaction for buying and selling goods
- Inconsistent moderation and filtering allow inappropriate or prohibited content to persist within the marketplace
Single-market publisher, every app ships only to United States.
Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
2
Positive apps
0
Neutral / mixed
0
Negative apps
75/100
Avg sentiment score
Rivals
Who does Haraj compete with?
The rivals identified
Nemeses(2)
Mourjan acts as the primary regional competitor in the Middle East, mirroring Haraj's broad-spectrum classifieds model with a massive, highly-rated user base.
OpenSooq is the direct regional competitor in the MENA classifieds market, mirroring Haraj's multi-category horizontal marketplace model with massive scale.
Contenders(5)
A global leader in peer-to-peer commerce that demonstrates how to scale a generalist marketplace with high-trust transaction features.
A direct competitor in the 'snap-to-sell' mobile-first classifieds space with a heavy emphasis on social-style chat interactions.
A powerful horizontal classifieds platform with high brand recognition in the Gulf, serving as a primary alternative for high-value items.
A global benchmark for mobile-first local marketplaces, providing a blueprint for frictionless, location-based peer-to-peer transactions.
A robust generalist classifieds platform that maintains high user satisfaction through a stable, feature-rich interface.
Same space(5)
A vertical-specific leader in the automotive space that provides a benchmark for data-driven car buying.
A long-standing automotive marketplace that excels in professional-grade research tools and editorial content.
A global giant in the shopping category that provides a comprehensive, albeit less localized, alternative for general goods.
A niche-dominant marketplace that proves the value of community-specific features in a generalist category.
A specialized marketplace that defines the standard for high-value, authenticated resale in the fashion category.
New entrants(2)
An emerging threat leveraging hyper-local notification alerts to capture the 'free items' segment of the classifieds market.
An emerging threat that is disrupting traditional static marketplaces with live-streamed, interactive shopping experiences.
Frequently asked questions
How many apps does Haraj publish?
What kind of apps does Haraj make?
What is Haraj's top app?
In how many countries are Haraj's apps available?
What fed this analysis
- Apps analyzed:
- 2
- With full intel:
- 0
- With overview:
- 2
- Website scraped:
- yes
- Social presence:
- yes