Carousell Pte
For individuals and small businesses in Southeast Asia and Hong Kong seeking to buy or sell preloved goods and services.
Known forCarousell: Snap-Sell, Chat-Buy
Carousell: Snap-Sell, Chat-BuyFor individuals and small businesses in Southeast Asia and Hong Kong seeking to buy or sell preloved goods and services.
Carousell: Snap-Sell, Chat-BuySimplifying second-hand commerce across Southeast Asia through a community-driven marketplace and AI-powered listing tools.
Target audience
Portfolio
Free 1Last updated
Carousell: Snap-Sell, Chat-Buy
v2.452.8
2mo ago
Primary focus
C2C community marketplace
Scale
indie
Target audience
Individuals and small businesses in Southeast Asia and Hong Kong seeking to buy or sell preloved goods and services.
Origin
Launched in 2013 as a mobile-first marketplace for the Singaporean market.
Demonstrated high development activity with 12 updates to their flagship app within the last 6 months.
1 app analysed
Buy and sell fashion & luxury items, electronics, home services, cars or houses
Chat-first interface lowers negotiation barriers for local handoffs
Single-market publisher — every app ships only to United States.
Based on 1 of 1 app with localized market data · last scanned .
0
Positive apps
1
Neutral / mixed
0
Negative apps
65/100
Avg sentiment score
eBay operates the most comparable global horizontal marketplace, matching Carousell's multi-category breadth and community-driven selling model.
Strategic outlook coming soon.
What fed this analysis
Mercari is a direct competitor in the peer-to-peer resale space with high release velocity and strong focus on user-friendly shipping.
OfferUp dominates the local-first, mobile-centric marketplace niche, directly overlapping with Carousell's core value proposition.
Poshmark's social-first shopping experience creates a high-engagement environment that competes for fashion-conscious users.
Vinted represents a high-velocity threat in the fashion resale vertical with aggressive international expansion.
GOAT is a direct peer in the luxury sneaker and apparel resale vertical.
Depop competes for the Gen-Z fashion resale demographic with a highly visual, social-media-inspired interface.
StockX serves as a specialized peer in the high-value luxury and sneaker resale market.
Whatnot is a peer in the community-driven marketplace space, focusing on live-streamed commerce.
Shop is an emerging threat leveraging the massive Shopify ecosystem to unify the post-purchase experience.
Temu is a rapidly scaling threat utilizing aggressive pricing and gamified growth loops to capture market share.
