OpenSooq
For consumers and professionals in the Middle East and North Africa looking to trade vehicles, property, or consumer goods.
السوق المفتوح - OpenSooq
Snapshot
Who is OpenSooq?
Connecting buyers and sellers across the MENA region through a comprehensive marketplace for high-value assets and daily goods.
Target audience
Portfolio
Free 1Last updated
السوق المفتوح - OpenSooq
v12.1.02
4mo ago
Publisher DNA
What defines OpenSooq?
Publisher DNA
Primary focus
MENA horizontal classifieds marketplace
Scale
indie
Target audience
Consumers and professionals in the Middle East and North Africa looking to trade vehicles, property, or consumer goods.
Origin
Founded in 2013 to provide a leading classifieds platform for the MENA region.
Signature Patterns
- •Horizontal marketplace strategy covering 120+ categories
- •Heavy emphasis on high-ticket verticals like automotive and real estate
- •Localized Arabic-first user experience across 20 regional markets
- •Frequent maintenance and feature updates to the core platform
Portfolio momentum
Maintained a high update frequency with 8 releases for their flagship app in the last 6 months.
Company profile
medium confidence- Founded
- 2013
- Employees
- 201-500
Portfolio
What does OpenSooq ship?
Apps
1 app analysed
Cars, Real Estate, Electronics,and Jobs in your country. More than 60M Downloads
120-category breadth creates high-frequency user sessions
- Broad utility of the marketplace for buying and selling diverse goods and services
- Aggressive account blocking and lack of transparency in the moderation process
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
0
Negative apps
55/100
Avg sentiment score
Rivals
Who does OpenSooq compete with?
The rivals identified
Same space(13)
Alibaba targets the B2B procurement segment that professional sales teams address, but with global factory access.
Back Market provides a specialized, warranty-backed alternative for electronics that users might otherwise trade in classifieds.
Depop targets the fashion-focused secondhand market, competing for the same audience interested in apparel.
Etsy serves as a specialized alternative for unique goods, contrasting with the broad horizontal marketplace model.
Gumtree operates as a high-volume classifieds marketplace, mirroring the generalist approach of horizontal platforms.
Kleinanzeigen provides a localized secondhand marketplace experience similar to regional classifieds models.
Mercari competes as a general secondhand marketplace, offering a similar breadth of goods to multi-category models.
OfferUp shares the local classifieds model, competing for the same casual seller and buyer base.
Poshmark combines secondhand fashion sales with live-streamed events, competing for the same audience interested in apparel.
Tiendeo serves as a deal aggregator, providing a different way to save money compared to direct secondhand marketplaces.
Vinted focuses on the secondhand clothing segment, drawing away the fashion-conscious demographic within broad category lists.
Wallapop operates as a direct secondhand marketplace competitor, focusing on local circular economy transactions.
Whatnot offers a live-auction format that competes for the same high-frequency user sessions found in multi-category marketplaces.
The Analyst's Read
The bottom line on OpenSooq
Bottom line
OpenSooq is a regional incumbent that successfully leverages a massive network effect to defend its horizontal marketplace against niche competitors and global entrants.
Frequently asked questions
How many apps does OpenSooq publish?
What kind of apps does OpenSooq make?
What is OpenSooq's top app?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 0
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- no