Report updated May 19, 2026
حراج
For saudi Arabian consumers and merchants looking to buy or sell new and used goods, ranging from vehicles and real estate to livestock and personal items.
حراج is a well-regarded shopping app that is free with in-app purchases. With a 4.7/5 rating from 732.6K reviews, it maintains solid user satisfaction. Users particularly appreciate broad utility for buying and selling across diverse categories makes the platform a primary marketplace, though inconsistent moderation and account management practices lead to frustration regarding deleted content and unaddressed inquiries remains a common concern.
What is حراج?
Haraj is a Saudi Arabian classifieds marketplace for new and used goods, including vehicles, real estate, and electronics, available on iOS and Android.
Users hire Haraj for its unmatched local inventory density, which provides the highest probability of finding specific regional goods quickly.
Current Momentum
v4.11 · 3w ago
Maintenance- Shipped Buy Requests feature.
- Integrated Waffy services.
- Redesigned comment interface.
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Granular filtering for cars by brand, model, fuel type, and individual-only listings
Smart notifications for specific product categories or items as soon as they are listed
Customizable storefront design for professional sellers and merchants
How much does it cost?
- Free browsing and ad posting
- Paid annual store subscription for professional sellers
- Paid campaigns to increase listing visibility
Monetization relies on a high-volume free marketplace model supplemented by B2B subscription tiers and paid promotion tools for merchants.
Who Built It?
Haraj
A centralized Saudi Arabian marketplace for the exchange of vehicles, real estate, and consumer goods between individuals and businesses.
Portfolio
2
Apps
What other apps does Haraj make?
Explore the full Haraj report
Portfolio breakdown, audience, momentum, and every app published by Haraj.
What do users think recently?
High confidence · 101 reviews analyzed · Based on 101 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate broad utility for buying and selling across diverse categories makes the platform a primary marketplace, but report inconsistent moderation and account management practices lead to frustration regarding deleted content and unaddressed inquiries.
What Users Love
What Frustrates Users
What Users Want
How have ratings & review volume moved?
Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.
Vertical markers = app releases. Hover any release for the post-release impact delta.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for حراج?
How's The Shopping Market?
How does it evolve in the Shopping market?
Haraj holds a dominant position in the Saudi classifieds market, with #1 Grossing and #8 Free rankings in the local shopping category. The platform's massive visitor count creates a barrier to entry for generalist rivals, though the gap between its free-tier reach and grossing performance suggests untapped monetization potential.
Rank progression
26 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
Mourjan acts as a direct regional competitor in the classifieds space, targeting the same user base looking for quick, localized buying and selling experiences.
Differentiators
- Operates a multi-country regional strategy that captures cross-border classifieds traffic outside of Saudi Arabia.
- Maintains a high-velocity release cadence that suggests a more aggressive feature-testing cycle than the target.
- Focuses on a unified, simplified interface that reduces the cognitive load of navigating diverse categories.
Head to head
The target must defend its Saudi dominance by doubling down on local hyper-specialization while monitoring Mourjan's regional expansion as a potential long-term threat to market share.
Contenders(4)
Competes by aggregating diverse property inventory and providing highly customizable search filters for real estate seekers.
A mature classifieds platform that competes on trust and transaction security features within the shopping category.
Challenges the commercial real estate vertical within Haraj by providing professional-grade search and media tools.
Competes for the real estate segment of the classifieds market by offering specialized valuation and property tracking tools.
Same space(3)
Competes in the home goods and furniture segment, overlapping with Haraj's home and decor listings.
Shares the shopping category but focuses on pharmacy and health retail, competing for daily active user engagement.
Competes for the electronics and retail segment of the shopping market with a focus on high-end consumer goods.
Compare حراج against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for حراج
Strengths to defend, gaps to attack
Core Strengths
- High-volume daily listing density creates a liquidity moat
- Category-specific filters drive high-intent traffic
- Professional seller storefronts provide a B2B revenue stream
Critical Frictions
- Opaque moderation practices trigger user churn
- Lack of mandatory pricing in automotive listings undermines trust
- Session timeouts post-update erode daily active habits
Growth Levers
- Implement mandatory identity verification to reduce fraud
- Integrate direct WhatsApp communication to lower transaction friction
- Expand price-analysis tools for automotive inventory
Market Threats
- Mourjan's regional expansion siphons cross-border traffic
- Vertical-specific competitors offer superior price transparency
- Technical instability post-update risks long-term retention
What are the next best moves?
Rebuild authentication logic because session timeouts are the top technical complaint → restore daily active habit
Users report being forced to re-authenticate repeatedly, which is a primary driver of session abandonment.
Trade-off: Pause the Waffy services integration roadmap — stability is a prerequisite for feature adoption.
Mandate price fields for automotive listings because lack of transparency is a top trust complaint → increase conversion
Automotive buyers cite missing prices as a primary reason for distrusting listings.
Trade-off: Delay the new UI redesign for seller stores — trust-building is more critical for transaction volume.
A counter-intuitive read
The platform's massive scale is its primary vulnerability: maintenance-mode at the top of the chart makes it more susceptible to a single, high-cadence vertical rival than a smaller, faster-growing competitor.
Feature Gaps vs Competitors
- Real-time price analysis badges (available in CarGurus but absent here)
- Automated shipping and tracking integration (available in Mercari but absent here)
Key Takeaways
Haraj maintains its market lead through massive inventory liquidity, but technical instability and opaque moderation are eroding user trust, so the PM must prioritize session-stability and price-transparency to prevent churn to vertical-specific rivals.
Where Is It Heading?
Mixed Signals
The Saudi classifieds market is consolidating, with vertical-specific entrants siphoning high-intent users from generalist platforms. Haraj remains advantaged by its massive inventory, but the lack of price transparency and recurring technical friction will accelerate churn to specialized rivals if not addressed by Q3.
Technical instability post-update causes session timeouts, which forces users to re-authenticate and reduces daily active usage.
The addition of Buy Requests and Waffy integration shows active feature investment, which helps defend against generalist competitors.