Haraj is a Saudi Arabian classifieds marketplace for new and used goods, including vehicles, real estate, and electronics, available on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
#73
▼18Shopping · grossing
Sentiment
4.7
733k reviews
Nemesis
Mourjan
The App DNA
What makes this app unique?
Users hire Haraj for its unmatched local inventory density, which provides the highest probability of finding specific regional goods quickly.
For Saudi Arabian consumers and merchants looking to buy or sell new and used goods, ranging from vehicles and real estate to livestock and personal items.
What does it look like?
Key features
Granular filtering for cars by brand, model, fuel type, and individual-only listings
Smart notifications for specific product categories or items as soon as they are listed
Customizable storefront design for professional sellers and merchants
How much does it cost?
Monetization relies on a high-volume free marketplace model supplemented by B2B subscription tiers and paid promotion tools for merchants.
Velocity
Maintenance developmentUX improvementsperformanceShow more...
The app exhibits a maintenance-level cadence, averaging approximately 0.19 releases per week over the last four months. While the latest version on Android introduced specific feature enhancements, the iOS release history is characterized by repetitive, opaque 'General Enhancements and Bug Fixes' notes. Development appears focused on stability rather than iterative feature growth or live-service events. The current release pattern suggests a focus on platform maintenance rather than active feature expansion.
Who built it?
User Sentiment
What do users think recently?
Fresh user feedback skews excited. Users appreciate broad utility for buying and selling across diverse categories makes the platform a primary marketplace, but report inconsistent moderation and account management practices lead to frustration regarding deleted content and unaddressed inquiries.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- Broad utility for buying and selling across diverse categories makes the platform a primary marketplace
- Inconsistent moderation and account management practices lead to frustration regarding deleted content and unaddressed inquiries
101 of 101 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
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Competitive landscape for حراج
How's the Shopping market?
Haraj holds a dominant position in the Saudi classifieds market, with #1 Grossing and #8 Free rankings in the local shopping category. The platform's massive visitor count creates a barrier to entry for generalist rivals, though the gap between its free-tier reach and grossing performance suggests untapped monetization potential.
Read the market outlookThe rivals identified
By mourjan.com
Mourjan acts as the primary regional competitor in the Middle East, mirroring Haraj's broad-spectrum classifieds model with a massive, highly-rated user base.
- Operates a multi-country regional strategy that captures cross-border classifieds traffic outside of Saudi Arabia.
- Maintains a high-velocity release cadence that suggests a more aggressive feature-testing cycle than this app.
- Focuses on a unified, simplified interface that reduces the cognitive load of navigating diverse categories.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for حراج
Where is it heading?
The Saudi classifieds market is consolidating, with vertical-specific entrants siphoning high-intent users from generalist platforms. Haraj remains advantaged by its massive inventory, but the lack of price transparency and recurring technical friction will accelerate churn to specialized rivals if not addressed by Q3.
- Technical instability post-update causes session timeouts, which forces users to re-authenticate and reduces daily active usage.
- The addition of Buy Requests and Waffy integration shows active feature investment, which helps defend against generalist competitors.
The SWOT
- High-volume daily listing density creates a liquidity moat
- Category-specific filters drive high-intent traffic
- Professional seller storefronts provide a B2B revenue stream
- Implement mandatory identity verification to reduce fraud
- Integrate direct WhatsApp communication to lower transaction friction
- Expand price-analysis tools for automotive inventory
Next best moves
Rebuild authentication logic because session timeouts are the top technical complaint → restore daily active habit
+ 1 more prioritized moveThe counter-intuitive read
The platform's massive scale is its primary vulnerability…
Read the full takeFeature gaps
Real-time price analysis badges (available in CarGurus but absent here) +1
Since the last report: Haraj introduced a freemium monetization model and shifted toward a maintenance-heavy development cycle, while user feedback now highlights technical instability and moderation concerns.
Bottom line
Haraj maintains its market lead through massive inventory liquidity, but technical instability and opaque moderation are eroding user trust, so the PM must prioritize session-stability and price-transparency to prevent churn to vertical-specific rivals.
Unlock 3 critical frictions, 3 market threats, 1 more prioritized move and the analyst’s take.
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