Report updated Jun 10, 2026
filmhwa - @hwa.min's filter
For instagram users and photography enthusiasts who follow @hwa.min and desire specific analog film aesthetics for their social media content.
filmhwa - @hwa.min's filter is a well-regarded photo & video app that is a paid app. With a 4.7/5 rating from 1.3K reviews, it maintains solid user satisfaction. Users particularly appreciate authentic analog aesthetic, though users report stability and performance as a common concern.
What is filmhwa - @hwa.min's filter?
filmhwa is a paid photo and video editing app for iOS and Android that provides analog-style filters curated by influencer @hwa.min.
Users hire filmhwa to replicate a specific, high-quality analog aesthetic in their social media content without the complexity of professional editing software.
Current Momentum
v1.2 · 5mo ago
Steady- Ships monthly filter additions.
- Fixed multi-photo selection bugs.
Active Nemesis
Dazz Cam - Vintage Camera
By DAZZ PTE
Other Rivals
7-Day Rank Pulse 🇺🇸
Photo & VideoRating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Photo filters designed by @hwa.min to replicate specific analog film aesthetics and warm lighting
In-app suggestions for filters based on weather, time of day, and specific shooting situations
Displays specific camera model, date, time, and location data for sample photos taken by the influencer
How much does it cost?
- iOS: $2.99
- Android: $3.49
Upfront paid model with no IAP or ads, positioning the app as a single-purchase creative tool.
Who Built It?
Providing social media creators with curated, influencer-led photo filters to achieve a specific analog film aesthetic.
Portfolio
2
Apps
What other apps does ARTTIC CO. make?
bluefie - 写真家Shotaのアニメチックフィルター
Explore the full ARTTIC CO. report
Portfolio breakdown, audience, momentum, and every app published by ARTTIC CO..
What do users think recently?
High confidence · Latest 100 of 1.3K total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate authentic analog aesthetic, but report stability and performance.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for filmhwa - @hwa.min's filter?
Where is it available?
Localized markets (12)
How's The Photo & Video Market?
How does it evolve in the Photo & Video market?
filmhwa maintains a top-20 position in the Photography category across multiple international markets, signaling strong niche penetration. The $2.99-$3.49 price point creates a barrier to entry that filters out casual users but secures a dedicated, high-intent audience.
Rank progression
166 active rankings tracked, 30-day window
Which niche is filmhwa - @hwa.min's filter in?
Explore the full Photography Editors niche
Every app in this space (1089 tracked), the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
CALLA CAM is the primary nemesis because it dominates the 'film-look' aesthetic market with a similar random-filter philosophy that directly competes for the same photography-enthusiast demographic.
Contenders(4)
SLMMSK competes by offering a distinct, stylized visual identity that challenges the 'pretty/warm' aesthetic of the target app.
It competes for the attention of creative users who want to modify their camera output with artistic, non-standard visual effects.
This app targets the same 'cinematic' aesthetic market but focuses on video-first workflows rather than the static photography focus of the target app.
While technically focused on background removal, it competes for the same creative mobile-first audience looking for advanced visual manipulation tools.
Same space(3)
While hardware-dependent, it competes for the same mobile photography enthusiasts who prioritize high-quality, stabilized content creation.
Arthur Eduardo Skaetta Alvarez Desenvolvimento de Software LTDA.
Users report: this utility app captures the same audience looking to perfect their photos before sharing them on social platforms.
It competes for the same user base interested in professional-grade color adjustments and portrait enhancement.
Compare filmhwa - @hwa.min's filter against every rival
All rivals in one side-by-side table: identity, store metrics, ratings & sentiment, and strategic intel, plus a head-to-head page for each.
The outtake for filmhwa - @hwa.min's filter
Strengths to defend, gaps to attack
Core Strengths
- Exclusive influencer-led aesthetic creates a unique value proposition
- Metadata-display builds professional photography authority
- Paid-upfront model avoids ad-clutter friction
Critical Frictions
- Android version priced 16% higher than iOS
- Lack of AI-driven retouching tools
- No cloud-save functionality for user projects
Growth Levers
- Expand into wearable-camera integrations
- Develop B2B partnerships for influencer-led photography workshops
- Introduce seasonal filter-pack subscriptions
Market Threats
- Dazz Cam's high-frequency hardware simulation updates
- Prequel's aggressive AI-video feature cadence
- Saturation of the analog-filter market
What are the next best moves?
Align Android and iOS pricing because the current 16% gap creates unnecessary friction → increase Android conversion.
Android version is priced at $3.49 vs $2.99 on iOS.
Trade-off: Pause the upcoming filter-pack development — pricing parity is a higher-impact conversion lever.
Ship cloud-save in next minor release because it is a top-requested feature → reduce churn from data loss.
User feedback consistently flags missing project persistence.
Trade-off: Push the wearable companion app sprint to Q3 — cloud-save is a core retention requirement.
A counter-intuitive read
The app's reliance on a single influencer is its primary strength, not a weakness, as it creates a community-driven moat that generic filter apps cannot replicate.
Feature Gaps vs Competitors
- Hardware-specific film stock emulations (available in Dazz Cam)
- AI-driven retouching tools (available in EPIK)
- Cloud-save functionality (available in VSCO)
Key Takeaways
filmhwa holds its category lead through sticky influencer-led aesthetics but bleeds users to technically deeper rivals like Dazz Cam, so revenue growth hinges on tightening the first-session friction and adding project persistence.
Where Is It Heading?
Stable
The analog-filter market is consolidating around apps that offer both aesthetic curation and technical depth. filmhwa remains stable due to its influencer-led brand, but it must integrate more advanced editing capabilities to prevent long-term churn to AI-native competitors.
Monthly filter additions maintain user interest, preventing the app from falling into maintenance-mode stagnation.
Lack of AI-driven editing tools leaves the app vulnerable to competitors like Prequel, which are rapidly capturing the aesthetic-editing market.