Presets for Lightroom - FLTR is a mobile photo editing utility offering Lightroom presets and Instagram profile assets for content creators on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
#149
▼1Photo & Video · grossing
Sentiment
4.6
497k reviews
Nemesis
B612 AI Photo&Video Editor
The App DNA
What makes this app unique?
It removes the technical barrier to professional color grading, allowing users to achieve aesthetic consistency without mastering complex editing software.
For Social media content creators and Instagram users seeking professional-grade aesthetic filters.
What does it look like?
Key features
1500+ presets and 74 DNG packs for Adobe Lightroom CC, gated behind a premium subscription.
Customizable highlights covers and app icons for social media branding.
Presets developed with professional photographers to establish category authority.
How much does it cost?
The freemium model gates the majority of useful presets behind a subscription, which users frequently cite as a source of frustration.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app ships approximately 0.12 releases per week, placing it firmly in the maintenance tier. Development activity has been sparse, with the last five releases spanning from August 2025 to February 2026. All analyzed release notes are identical and generic, focusing exclusively on performance and stability without introducing new features or live-ops content. The development trend is stable at a low-frequency maintenance level.
Who built it?
Onelight Apps CY
12 apps tracked · Photo & Video
Carousel Post Collage SwipeMix
Reels Maker for Instagram BEAT
Video Editor with Music・VidLab
Layout for Instagram・Inpreview
Fonts for iPhone & Keyboards
Manual Camera Pro + RAW Photo
Design Lab: Logo Graphic Maker
Video Filters Photo Editor TON
Grid・Photo Split for Instagram
Story Maker for Instagram: STR
AI Photo Editor Effects AstifyUser Sentiment
What do users think recently?
The recent review mood reads mixed. Users appreciate high quality photo presets provide professional color grading results for users without advanced editing skills and intuitive interface allows beginners to apply complex filters to their images with very little friction, but report deceptive subscription practices lead users to report unauthorized charges after attempting to use free trials.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- High quality photo presets provide professional color grading results for users without advanced editing skills
- Intuitive interface allows beginners to apply complex filters to their images with very little friction
- Deceptive subscription practices lead users to report unauthorized charges after attempting to use free trials
120 of 858 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Presets for Lightroom - FLTR
How's the Photo & Video market?
Presets for Lightroom - FLTR maintains a presence in the Photography category, recently charting #149 Grossing in AE and #82 Grossing in AU. The disparity between its free-to-download status and the high-friction paywalling of core assets limits long-term retention compared to all-in-one editors.
Read the market outlookThe rivals identified
By SNOW Corporation
B612 competes directly by capturing the same mobile-first creator demographic, offering a comprehensive suite of filters and editing tools that overlap with FLTR's core Lightroom-focused value proposition.
- B612 offers integrated AR makeup and smart beauty tools that FLTR currently lacks for portraiture
- The app features a robust video editing suite, whereas FLTR remains primarily focused on static photography
- B612 leverages a massive global user base and social-first features to drive viral organic growth
Remini - AI Photo EnhancerContender
Motionleap by LightricksContender
Pic Stitch - Collage EditorContender
BeautyCam-AI Photo EditorContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Presets for Lightroom - FLTR
Where is it heading?
The photography market is shifting toward AI-native tools that offer automated, dynamic transformations, leaving static preset libraries like Presets for Lightroom - FLTR increasingly exposed. Without a shift toward transparent monetization and feature innovation, the app will continue to lose ground to rivals that provide higher utility per session.
- Persistent billing complaints and aggressive paywalls erode brand trust, which will likely accelerate churn as users migrate to more transparent AI-native editors.
- The maintenance-only release cadence leaves the app vulnerable to competitors like B612, which actively update their feature sets to maintain user engagement.
The SWOT
- Professional photographer partnerships establish category authority
- Intuitive interface lowers barrier to entry for beginners
- Search functionality for preset categories would improve navigation
Next best moves
Audit subscription billing flow because unauthorized charge complaints are the #1 sentiment driver → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
Users report: The app's high grossing rank in secondary markets is a liability…
Read the full takeFeature gaps
Real-time AR beauty tools (available in B612 but absent here) +2
Since the last report: The app's competitive positioning has sharpened to emphasize the friction between its free-to-download marketing and subscription-gated reality. While the product remains in a maintenance state, the analysis now highlights specific grossing performance in new markets and the threat posed by neural style transfer tools.
Bottom line
Presets for Lightroom - FLTR must pivot its billing transparency to address the unauthorized charge allegations that currently poison its brand reputation. Addressing this friction is the only way to stabilize the user base against more dynamic AI-native competitors.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Presets for Lightroom - FLTR actually free?
How does Presets for Lightroom - FLTR compare to B612?
What is a good alternative for professional photo editing?
Is it easy for beginners to use?
Sources
- [1] Play Store Listing, source
Report last updated