Report updated May 20, 2026
Presets for Lightroom - FLTR
For instagram users and mobile photographers seeking aesthetic consistency and professional-grade color grading tools.
Presets for Lightroom - FLTR is a challenged photo & video app that is available. With a 4.6/5 rating from 497.2K reviews, it faces significant user friction. Users particularly appreciate diverse filter library provides high quality aesthetic results for casual photo editing needs, though aggressive paywall implementation immediately upon app launch prevents users from evaluating core functionality remains a common concern.
What is Presets for Lightroom - FLTR?
FLTR is a mobile photo editing app providing Lightroom presets and Instagram content tools for casual creators on iOS and Android.
Users hire FLTR to achieve consistent aesthetic branding across social media without the complexity of professional color grading software.
Current Momentum
v4.21 · 2mo ago
MaintenanceNo new feature build or event in recent patches. The app ships bug fixes only at a ~0.12 releases per week cadence.
Active Nemesis
Adobe Lightroom for iPad
By Adobe
Other Rivals
7-Day Rank Pulse 🇺🇸
Photo & VideoNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Collection of 1500+ presets and 74 DNG packs for Adobe Lightroom CC color grading
Customizable highlights covers and app icons for profile aesthetic management
Direct download of DNG files for mobile photo editing workflows
Access to a subset of photo filters and editing tools with interstitial advertisements
How much does it cost?
- Free tier with ads
- Premium subscription (1 month, 12 month, or lifetime access)
Freemium model uses a subscription gate to remove ads and unlock the full preset library.
Who Built It?
Onelight Apps CY
Empowering social media creators with aesthetic editing tools and content planning utilities. Streamlining the production of professional-grade Reels, stories, and feed layouts.
Portfolio
12
Apps
What other apps does Onelight Apps CY make?
Carousel Post Collage SwipeMix
Reels Maker for Instagram BEAT
Video Editor with Music・VidLab
Layout for Instagram・Inpreview
Fonts for iPhone & Keyboards
Manual Camera Pro + RAW Photo
Explore the full Onelight Apps CY report
Portfolio breakdown, audience, momentum, and every app published by Onelight Apps CY.
What do users think recently?
High confidence · 99 reviews analyzed · Based on 99 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate diverse filter library provides high quality aesthetic results for casual photo editing needs and ad-supported access model allows free users to unlock premium presets without direct payment, but report aggressive paywall implementation immediately upon app launch prevents users from evaluating core functionality and subscription billing practices and refund denials create significant user frustration regarding financial transparency.
What Users Love
What Frustrates Users
What Users Want
How have ratings & review volume moved?
Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.
Vertical markers = app releases. Hover any release for the post-release impact delta.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Presets for Lightroom - FLTR?
How's The Photo & Video Market?
FLTR targets Instagram users and mobile photographers seeking aesthetic consistency. The app maintains a #154 Grossing rank in the US Photo & Video category, but its monetization friction—specifically the immediate paywall—drives a disconnect between its visual quality and user trust. The app's pricing model relies on a subscription gate to remove ads and unlock the full library, which is standard for the category but executed with higher friction than peers.
How does it evolve in the Photo & Video market?
Rank progression
92 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
Meitu competes directly for the same mobile-first creator audience by offering a comprehensive suite of AI-driven editing tools that extend beyond simple preset application into full-scale portrait and video manipulation.
Contenders(4)
This app competes for users seeking specific utility-focused editing tasks, such as depth-of-field simulation and background manipulation.
This app competes for the casual social media user who needs quick, platform-specific formatting and basic aesthetic enhancements.
Pixomatic competes by providing specialized technical editing tools that allow users to perform complex manipulations like background removal.
Tezza targets the same influencer and lifestyle-blogger demographic as FLTR, focusing heavily on curated aesthetic consistency and feed planning.
Same space(3)
Polaroid bridges the gap between digital editing and physical photography, appealing to users interested in retro-aesthetic photo processing.
Aura Frames competes for the same photo-centric user base by focusing on the display and sharing of curated photo collections.
SmugMug serves the professional photography market, focusing on the storage and distribution side of the photo lifecycle.
Compare Presets for Lightroom - FLTR against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Presets for Lightroom - FLTR
Strengths to defend, gaps to attack
Core Strengths
- 1500+ preset library provides high-quality aesthetic results
- DNG export utility drives organic acquisition
- Ad-supported model allows free access to premium content
Critical Frictions
- Aggressive launch-gate paywall drives negative sentiment
- Subscription billing and refund transparency issues
- Technical instability and export failures
Growth Levers
- Expand into tablet-optimized landscape editing
- Introduce non-subscription ad-removal options
- Improve refund transparency to reduce churn
Market Threats
- Adobe's platform-level control over Lightroom
- AI-retouching competitors capturing one-tap utility
- High churn from billing disputes
What are the next best moves?
Remove launch-gate paywall to allow browsing of the preset library
Aggressive paywall is the #1 complaint theme, preventing evaluation and driving negative sentiment.
Trade-off: Pause new preset pack development for one sprint to focus on UI/UX flow.
Audit subscription billing and refund support channels
Billing transparency and refund denials are the primary drivers of negative sentiment and churn.
Trade-off: Delay the planned Instagram highlight cover update until support metrics stabilize.
Fix DNG export sync bugs in the next minor release
Technical failures regarding preset export are a recurring pain point for paying users.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The aggressive paywall is not just a monetization error, but a structural necessity to offset the high acquisition costs of maintaining a 1500-preset library in a saturated market.
Feature Gaps vs Competitors
- Real-time AI retouching (available in Remini but absent here)
- Landscape orientation support (available in professional suites but absent here)
Key Takeaways
- The monetization strategy is currently a net-negative for long-term retention due to billing transparency complaints.
- Technical stability and export functionality must be prioritized to maintain the current user base against AI-native competitors.
- The app's value proposition is strong, but the 'pay-first' barrier is the primary driver of negative sentiment.
FLTR holds a strong content library but risks its market position through predatory billing and paywall friction, so the PM must prioritize a free-to-browse experience to stabilize user trust and reduce churn.
Where Is It Heading?
Mixed Signals
The mobile photo editing market is shifting toward AI-driven utility, leaving static preset apps like FLTR exposed to high-velocity competitors. Unless the team pivots from aggressive monetization to improving user trust and technical reliability, the current churn rate will erode the app's #154 Grossing position.
Persistent billing and refund complaints indicate a systemic trust issue that will likely accelerate churn into the next quarter.
Recent updates focused on stability, no significant feature expansion to counter the rise of AI-native editing competitors.