Presets for Lightroom - FLTR is a mobile photo editing utility providing 1500+ Lightroom-compatible presets for social media content creators on iOS and Android.
The App DNA
What makes this app unique?
Users want to achieve professional aesthetic results in their social media photos, and the app removes the cognitive cost of manual color grading by providing pre-packaged, expert-designed filters.
For Social media content creators and Instagram users seeking professional-grade aesthetic filters.
What does it look like?
Key features
1500+ presets and 74 DNG packs gated behind a premium subscription.
Customizable highlights covers and app icons for social media branding.
Presets developed with professional photographers to establish category authority.
How much does it cost?
The freemium model gates the majority of useful presets behind a subscription, which users frequently cite as a source of frustration.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app ships approximately 0.12 releases per week, placing it firmly in the maintenance tier. Development activity has been sparse, with the last five releases spanning from August 2025 to February 2026. All analyzed release notes are identical and generic, focusing exclusively on performance and stability without introducing new features or live-ops content. The development trend is stable at a low-frequency maintenance level.
Who built it?
Onelight Apps CY
13+ apps tracked · Photo & Video
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Layout for Instagram・Inpreview
Fonts for iPhone & Keyboards
Manual Camera Pro + RAW Photo
Design Lab: Logo Graphic Maker
Video Filters Photo Editor TON
Grid・Photo Split for Instagram
Story Maker for Instagram: STR
AI Photo Editor Effects AstifyUser Sentiment
What do users think recently?
The recent review mood reads mixed. Users appreciate high quality photo presets allow beginners to achieve professional color grading results with minimal effort and the free preset of the day feature provides consistent value for users who avoid premium subscriptions. On the flip side, users report deceptive billing practices where trial periods convert into expensive annual subscriptions without clear consent.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- High quality photo presets allow beginners to achieve professional color grading results with minimal effort
- The free preset of the day feature provides consistent value for users who avoid premium subscriptions
- Intuitive interface design enables quick photo editing workflows for users who lack advanced technical skills
- Users report deceptive billing practices where trial periods convert into expensive annual subscriptions without clear consent
120 of 860 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Presets for Lightroom - FLTR
How's the Photo & Video market?
Presets for Lightroom - FLTR maintains a broad international footprint, appearing in the top 150 Grossing Photography charts across 40+ markets. The gap between its high-volume install base and the persistent billing complaints suggests that current monetization friction is actively suppressing lifetime value.
Read the market outlookThe rivals identified
By SNOW Corporation
B612 competes directly by capturing the same mobile-first creator demographic, offering a comprehensive suite of filters and editing tools that overlap with FLTR's core Lightroom-focused value proposition.
- B612 offers integrated AR makeup and smart beauty tools that FLTR currently lacks for portraiture
- The app features a robust video editing suite, whereas FLTR remains primarily focused on static photography
- B612 leverages a massive global user base and social-first features to drive viral organic growth
Remini - AI Photo EnhancerContender
Motionleap by LightricksContender
Pic Stitch - Collage EditorContender
BeautyCam-AI Photo EditorContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Presets for Lightroom - FLTR
Where is it heading?
The photography editing market is consolidating around AI-native tools that offer automated, high-fidelity transformations. Presets for Lightroom - FLTR remains in maintenance mode, leaving it vulnerable to rivals that offer integrated video and AR features. The so-what for the PM is that the current reliance on static presets will likely lead to a steady erosion of the user base unless the app pivots to automated AI enhancements.
- Persistent billing complaints in reviews erode brand trust, which compounds the churn pressure from AI-native competitors entering the market.
- The maintenance-only release cadence leaves the app exposed to feature-rich rivals like B612 that ship frequent live-ops updates.
The SWOT
- Professional collaboration with photographers establishes category authority
- High-quality aesthetic results enable professional color grading for beginners
- Localized preset collections for emerging markets could drive install velocity
- Search functionality for preset categories would improve navigation
Next best moves
Audit billing flow transparency because trial-to-paid conversion is the #1 complaint theme → reduce negative review influx
+ 1 more prioritized moveThe counter-intuitive read
The app's reliance on manual Lightroom presets is its primary vulnerability…
Read the full takeFeature gaps
Real-time AR beauty and makeup filters (available in B612 but missing here) +2
Since the last report: The competitive outlook has darkened as sentiment scores dropped from 55 to 45, driven by persistent friction in trial-to-paid conversion flows. While the product remains in maintenance, the SWOT analysis now highlights localized content as a specific growth opportunity to counter the threat of AI-native editors.
Bottom line
Presets for Lightroom - FLTR rests on a strong aesthetic utility that beginners value, but the current billing friction creates a churn-heavy funnel. Pivoting to a transparent trial-to-paid flow would stabilize the brand reputation and unlock higher long-term user lifetime value.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Presets for Lightroom - FLTR worth paying for if I only edit photos occasionally?
How does Presets for Lightroom - FLTR compare to B612?
Are there hidden costs or subscription traps in the app?
What are some free alternatives for photo editing?
Sources
Report last updated