Asset Tracker for Business is an inventory management tool for SMBs, structured around barcode scanning and team-based access control on iOS.
The App DNA
What makes this app unique?
The app removes the friction of manual inventory entry and external label design for small teams that lack dedicated ERP systems.
For Small to mid-size business owners and team managers needing to organize, track, and control inventory across multiple locations.
Key features
Scanning tool for UPC, EAN, GTIN, QR, and serial numbers with support for external Bluetooth devices.
In-app creation and printing of barcode labels for standard adhesive sheets and rolls.
Management of user roles and access lists to restrict viewing, adding, or updating data by specific team members.
How much does it cost?
Subscription model based on a recurring monthly fee with no long-term contracts, targeting small to mid-size business operations.
Velocity
Maintenance developmentperformanceUX improvementsShow more...
The app currently operates on a maintenance cadence, with only one release shipped in the last 59 days. Development is focused on minor technical improvements rather than new features or live operations. The latest release provides generic performance updates, indicating a stable but slow development cycle. No significant feature additions have been observed in the recent history.
Who built it?
Starkode Limited Company
13+ apps tracked · Business
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Help Desk+ for Business
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Purchase Orders Pro
Route Planner+ with GPS Map
Agenda para Empresas
Invoice Center Pro
Label Maker - Print Master Pro
Field Service Center Pro
Shipping & Delivery CenterUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Asset Tracker for Business
How's the Business market?
Asset Tracker for Business occupies a niche in the Business category, relying on a subscription model to serve SMBs. The lack of recent major updates suggests a stable, maintenance-focused position rather than aggressive growth.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Asset Tracker for Business
Where is it heading?
The SMB inventory market is increasingly favoring cross-platform solutions that integrate with existing accounting workflows. Asset Tracker for Business remains stable, but its iOS-only constraint and lack of active feature development leave it exposed to competitors that offer broader ecosystem support.
- The current maintenance-only release cadence ensures stability but limits the app's ability to capture new market segments through feature expansion.
The SWOT
- Role-based access control enables secure team delegation
- In-app barcode generation removes third-party design needs
- Android porting would capture broader SMB segment
- Accounting software integrations could increase user stickiness
Next best moves
Audit Android market demand because the app is iOS-only → unlock new SMB segments
+ 1 more prioritized moveThe counter-intuitive read
The app's maintenance-mode status is a strength, not a weakness…
Read the full takeSince the last report: The app's strategic outlook has shifted from addressing warehouse connectivity to prioritizing cross-platform expansion and accounting integrations to counter broader market competition.
Bottom line
The subscription model provides a stable foundation for SMB inventory management, but the current maintenance-only cadence risks stagnation. Prioritizing cross-platform expansion would unlock significant growth potential in the broader business market.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Asset Tracker for Business suitable for small teams?
Does this app require a long-term contract?
Can I use external barcode scanners with this app?
What are the alternatives for inventory tracking?
Sources
- [1] App Store, source
Report last updated