ATEMTally is a mobile utility for videographers that mirrors tally status from Blackmagic Design ATEM switchers over a local network.

The App DNA

What makes this app unique?

Users hire this app to monitor live broadcast status on a mobile device, reducing the need for dedicated hardware tally lights in smaller production setups.

For Videographers and assistant directors using Blackmagic Design ATEM hardware.

What does it look like?

Key features

ATEM Network Integrationedge

Connects to Blackmagic Design ATEM switchers over a local network to mirror tally status.

Live Source Monitoringstandard

Displays which video source is currently on-air in real-time.

How much does it cost?

paidSingle purchase at $1.99

The $1.99 price point targets professional users requiring specific hardware-to-mobile tally functionality.

Velocity

Steady developmentShow more...

See all version history

Who built it?

Alexander Омelchuk

5 apps tracked · Photo & Video

ATEMControlATEMControlVideoHubControlVideoHubControlLearn NotesLearn NotesFilm Photo LoggerFilm Photo Logger
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User Sentiment

What do users think recently?

The recent review mood reads mixed. Users appreciate the initial setup process is straightforward and allows users to begin using the app quickly and reliable performance during live shows provides confidence for users managing professional video production environments.

How are ratings & reviews evolving?

App Store
3.21 · 14

What users say, by theme

What Users Love
  • The initial setup process is straightforward and allows users to begin using the app quickly
  • Reliable performance during live shows provides confidence for users managing professional video production environments
What Frustrates Users
  • Inputting the network address causes the application to crash immediately upon connection attempts
+ 1 more theme
What Users Want 2 requests inside

7 of 7 recent reviews analyzed · limited sample · Mixed overall

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Unlock 1 more frustration theme and 2 user requests, each backed by review evidence.

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Competition

Competitive landscape for ATEMTally

How's the Photo & Video market?

ATEMTally holds a niche position in the Photo & Video category with a 3.21-star rating across 14 reviews. The current stability issues relative to the professional-grade expectation of ATEM hardware users suggest the app is currently underperforming its market potential.

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The rivals identified

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The Analyst's Read

Key takeaways for ATEMTally

Where is it heading?

The market for live production utilities is consolidating around stable, hardware-integrated tools. ATEMTally remains exposed due to its current stability issues, so the team must stabilize the core connection loop to prevent churn to more robust alternatives.

  • Frequent crashes during network setup erode user confidence, which compounds the rating drag already visible on the platform.
  • The simple setup process remains a core strength that users value, providing a foundation for retention if stability is addressed.

The SWOT

Core Strengths
  • Simple configuration workflow allows rapid deployment
Critical Frictions 2 weaknesses inside
Growth Levers
  • Apple Watch integration for wearable tally status
  • Persistent connection modes for long-duration shows
Market Threats 1 threat identified

Next best moves

1 Invest · 1 Pivot

Rebuild network connection logic because crashes during IP input are the top complaint → stabilize the core utility

+ 1 more prioritized move

The counter-intuitive read

The app's stability issues are a greater threat than feature gaps…

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Feature gaps

Professional-grade camera controls (available in Blackmagic Camera but missing here) +1

Since the last report: The app has clarified its pricing and competitive position, but user sentiment has declined due to persistent, unresolved network connectivity crashes.

Bottom line

ATEMTally provides a necessary utility for ATEM users, but severe stability issues during network configuration erode professional trust, so the team must prioritize connection reliability over new feature development to retain the user base.

Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.

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FAQ

Is ATEMTally compatible with all Blackmagic ATEM switchers?
The app is designed to work with Blackmagic Design ATEM switchers over a local network, but users report connection failures even with correct network settings.
Does ATEMTally support Apple Watch?
Currently, the app does not support Apple Watch, though users have requested this feature to monitor tally status on their wrists.
Why does the app crash when I enter my IP address?
Users report that the application quits unexpectedly when attempting to input the network address and connect to the switcher.

Sources

  1. [1] App Store, source
  2. [2] App Store, source

Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by ATEMTally, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The app has clarified its pricing and competitive position, but user sentiment has declined due to persistent, unresolved network connectivity crashes.

declined

Persistent stability issues

added

Pricing model disclosure

improved

Feature repositioning

added

New SWOT insights

Cite this report

Marlvel.ai. “ATEMTally Intelligence Report.” Updated Jul 24, 2026. https://marlvel.ai/apps/atemtally

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