Australia Post vs its rivals

Side-by-side comparison against Australia Post's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

UPS
Contender
FedEx Mobile
Contender
PostNL
New Kid
Core Identity
DeveloperAustralia PostUnited States Postal ServiceUPSFedExDHL ExpressDemon Network Tech Co., Ltd.AfterShip LimitedPostNL Holding B.V.
CategoryBusinessBusinessBusinessBusinessBusinessUtilitiesShoppingLifestyle
PlatformAndroid, iOSiOS, AndroidiOS, AndroidAndroid, iOSAndroid, iOSAndroid, iOSAndroid, iOSiOS, Android
Store Metrics
Rating4.8 / 54.8 / 54.6 / 54.6 / 54.6 / 54.8 / 54.7 / 54.5 / 5
Ratings Count1,3071,676,695891,133393,63417,82019,820160,0802,047
PriceFreeFreeFreeFreeFreeFreeFreeFree
Release DateJul 10, 2010Dec 3, 2009Oct 29, 2009Nov 10, 2015Apr 23, 2019Jul 16, 2015Mar 9, 2012Apr 4, 2012
Last UpdatedApr 22, 2026Feb 28, 2025Apr 27, 2026May 15, 2026Jan 15, 2026Apr 29, 2026Dec 24, 2025Apr 9, 2026
Sentiment & Reviews
Sentimentpositivepositiveterribleterrible-mixed--
Score85/10064/10025/10025/100-45/100--
Praises
  • Convenience of digital collection QR code
  • Informed Delivery Features
  • Package Tracking Accuracy
  • Tracking accuracy for incoming shipments provides reliable visibility for the majority of daily users
  • Professional driver conduct and consistent delivery performance foster positive sentiment among long-term customers
  • Reliable delivery performance and professional driver conduct remain the primary value drivers for satisfied customers
-
  • Real-time tracking notifications provide reliable visibility into package movement across international borders
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Complaints
  • Sync issues with parcel tracking
  • Persistent Login Issues
  • Web-Wrapper Performance
  • Post-update technical failures including login loops and authentication errors prevent basic account access
  • Inaccurate delivery status notifications and ignored instructions erode trust in the logistics process
  • Frequent application crashes and loading failures prevent users from accessing tracking information after the latest update
  • Inaccurate delivery status updates and failed notification systems cause significant frustration for customers awaiting time-sensitive packages
-
  • Sudden introduction of subscription paywalls for basic tracking features frustrates long-term users
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Requests
  • Improved manual entry for non-eligible items
-
  • Improved flexibility for delivery instructions including custom text fields for specific driver guidance
  • Direct access to human customer support representatives to resolve complex delivery errors and package location disputes
-
  • Visual delivery maps and estimated arrival times requested to improve tracking precision
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Strategic Intel
Strengths
  • National logistics integration provides authoritative, real-time tracking data
  • Digital QR collection reduces Post Office operational friction
  • Exclusive Informed Delivery® mail imaging
  • Massive user base (1.7M+ ratings)
  • Official government service trust
  • Physical retail network density enables unique in-store label printing
  • Proactive international compliance guidance reduces high-value shipping support costs
  • Delivery Manager service functions as a B2B distribution moat
  • Integrated barcode scanning provides faster access to shipment details
-
  • 3300-carrier support creates a high-barrier utility
  • Cloud-based account system enables cross-platform data persistence
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Weaknesses
  • Manual entry burden for non-eligible parcels frustrates power users
  • Android-iOS rating gap suggests inconsistent cross-platform performance
  • Persistent login friction (no session caching)
  • Web-wrapper architecture leading to poor performance
  • Rigid identity verification processes
  • Persistent login loops and authentication errors post-update
  • Premium delivery management tier lacks granular mid-transit rerouting
  • High-frequency crashes post-update
  • Ineffective AI chat support
  • 0.7★ Android-iOS rating gap
-
  • Subscription-gating for basic postal tracking drives negative sentiment
  • Persistent authentication errors prevent access to saved tracking lists
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Pricingfreefreefreemiumfreefreesubscriptionfreefree
MomentumMaintenanceMaintenanceSteadyMaintenanceActiveMaintenanceSteadyIntense
Update Cadence2 versions, ~13d avg2 versions, ~3d avg5 versions, 5 majors/6mo, ~20d avg5 versions, ~30d avg5 versions5 versions, ~27d avg5 versions5 versions

Compare Australia Post head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Australia Post, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0