Report updated May 5, 2026

Auto Sticker Maker is a well-regarded photo & video app that is free with in-app purchases. With a 4.6/5 rating from 895.2K reviews, it maintains solid user satisfaction. Users particularly appreciate sticker creation and management tools provide a simple and enjoyable user experience for casual creators, though discrepancy between advertised photo editing capabilities and the actual feature set available to users remains a common concern.

What is Auto Sticker Maker?

Auto Sticker Maker is a photo and video utility for creating custom and animated stickers for WhatsApp on iOS and Android.

Users hire the app to bypass manual image editing, using on-device AI to turn personal media into shareable messaging assets.

Current Momentum

v1.1 · 2mo ago

Maintenance
  • Enabled ad-free experience in latest release.
  • Shipped iOS 18 compatibility fix.

Active Nemesis

Sticker Maker Studio

Sticker Maker Studio

By Tamara Vardanyan

Other Rivals

Sticker.ly - Sticker Maker
GIPHY: The GIF Search Engine
Photoroom: AI Photo Editor
Canva: AI Video & Photo Editor
Toonapp: AI Photo & Video Art
Wink: Video Enhancer & Editor

7-Day Rank Pulse 🇺🇸

Photo & Video

No ranking data

Rating Pulse 🇺🇸

Recent User Mood

What makes this app unique?

What Does It Look Like?

What Are The Key Features?

Automatic Background RemoverDifferentiator

On-device face detection and background removal for custom sticker creation

Animated Sticker MakerDifferentiator

Converts video and GIF files into animated stickers for messaging

WhatsApp IntegrationStandard

Direct export of sticker packs to WhatsApp via WASticker protocol

How much does it cost?

Freemium
  • Free version on Android
  • Paid version on iOS at $2.99

The developer utilizes a split-platform pricing model, charging a flat $2.99 fee on iOS while maintaining a free, ad-free model on Android.

Who Built It?

Dongwook Cho app icon 1
Dongwook Cho app icon 2
Dongwook Cho app icon 3
Dongwook Cho app icon 4

Dongwook Cho

(9.3K)

Providing specialized photo editing and Safari utility tools to enhance mobile productivity and creative expression.

Portfolio

13

Apps

Free 3Paid 9
Photo & Video100%

What other apps does Dongwook Cho make?

Motion Blur - Panning Photo

Motion Blur - Panning Photo

Photo & Video·4.2(5)
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Silhouette Art - Banksy Style

Silhouette Art - Banksy Style

Photo & Video
Clean Face - Smooth Skin Maker

Clean Face - Smooth Skin Maker

Photo & Video
EXIF Tool - Metadata Tool

EXIF Tool - Metadata Tool

Photo & Video·3.2(5)
View Intel →
Direct Video Links for Reddit

Direct Video Links for Reddit

Photo & Video
FrameMagic - Collage Maker

FrameMagic - Collage Maker

Photo & Video·4.4(887)
View Intel →

Explore the full Dongwook Cho report

Portfolio breakdown, audience, momentum, and every app published by Dongwook Cho.

Go deeper

What do users think recently?

High confidence · 51 reviews analyzed · Based on 51 reviews. Signal may be noisy.

How did the latest release land?

Overall
4.6/ 5
(895.2K)
Current version
3.7/ 5
-0.9 vs overall
(3)
Main signal post-update: discrepancy between advertised photo editing capabilities and the actual feature set available to users.

What is the recent mood?

Excited

Recent user voice shows a excited sentiment. Users appreciate sticker creation and management tools provide a simple and enjoyable user experience for casual creators, but report discrepancy between advertised photo editing capabilities and the actual feature set available to users.

What Users Love

Sticker creation and management tools provide a simple and enjoyable user experience for casual creators

What Frustrates Users

Discrepancy between advertised photo editing capabilities and the actual feature set available to users

What Users Want

Expanded toolset for photo editing to match the features displayed in promotional store materials

View the full user-sentiment analysis

Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.

Go deeper

What is the competitive landscape for Auto Sticker Maker?

How's The Photo & Video Market?

How does it evolve in the Photo & Video market?

The app maintains a high 4.58 rating on Android with 895,242 ratings, but the 3.67 rating on iOS with only 3 ratings indicates a lack of traction on Apple platforms.

Rank progression

4 active rankings tracked — 30-day window

The rivals identified

Nemeses(1)

Sticker Maker Studio icon

Tamara Vardanyan

4.7(80.1K)

This app dominates the exact same niche of WhatsApp-focused sticker creation with a massive, established user base and consistent update cadence.

Differentiators

  • Provides a dedicated, simplified workflow specifically for WhatsApp sticker pack management and direct integration.
  • Maintains a massive library of user-generated sticker packs that creates a strong network effect for retention.
  • Offers a highly optimized, lightweight interface that prioritizes speed of sticker creation over complex editing tools.

Head to head

The target app must pivot its marketing to emphasize its superior AI-editing capabilities to differentiate from the rival's community-driven, utility-first approach.

Contenders(2)

The industry standard for GIF-based communication, acting as a massive indirect competitor for sticker usage.

Differentiators

  • Provides an unparalleled search engine for real-time cultural content, making it the default choice for instant messaging.
  • Offers deep API integrations across almost every major messaging platform, ensuring ubiquitous presence compared to standalone sticker apps.
Sticker.ly - Sticker Maker icon

NAVER Z Corporation

4.4(2.3M)

A massive social-first competitor that bridges the gap between sticker creation and social discovery.

Differentiators

  • Integrates social discovery features that allow users to follow creators and browse trending sticker collections globally.
  • Utilizes advanced auto-cut AI technology that significantly reduces the manual effort required for high-quality sticker creation.

Same space(2)

A broad-spectrum design platform that captures users who need more than just simple sticker creation tools.

Differentiators

  • Offers a comprehensive design ecosystem that allows users to create stickers as part of larger, multi-asset marketing projects.
  • Provides robust cloud-syncing and collaboration features that are absent in single-purpose sticker creation tools.

A high-velocity competitor in the AI-editing space that overlaps with the target's background removal features.

Differentiators

  • Focuses on professional-grade AI background removal and product photography, targeting a more commercial and prosumer audience.
  • Maintains an aggressive release cadence of 24 updates in six months, signaling rapid iteration on AI-editing capabilities.

New entrants(2)

Wink: Video Enhancer & Editor icon

Xiamen Meitu Technology Co., Ltd.

4.4(879.7K)

A rising video-centric editor that threatens the target's animated sticker creation niche.

Differentiators

  • Specializes in high-fidelity video enhancement and retouching, which provides a superior foundation for creating high-quality animated stickers.
  • Leverages advanced video-processing algorithms to offer features that standard sticker makers currently lack.

An emerging threat leveraging AI-art filters to capture the same casual creative audience as the target app.

Differentiators

  • Uses viral AI-cartoonization filters to drive user acquisition, effectively turning photos into stylized assets for messaging.
  • Focuses on one-tap transformation UX that appeals to casual users who find manual sticker creation too tedious.

Compare Auto Sticker Maker against every rival

All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.

Go deeper

The outtake for Auto Sticker Maker

Strengths to defend, gaps to attack

Core Strengths

  • On-device face detection reduces sticker creation friction
  • WASticker protocol integration anchors app to WhatsApp

Critical Frictions

  • Missing features compared to promotional store assets
  • Inconsistent pricing model between iOS and Android
  • Low iOS user engagement with only 3 ratings

Growth Levers

  • Expand photo editing tools to match store imagery
  • Implement social discovery to drive viral loops

Market Threats

  • Sticker Maker Studio's massive user-generated content library
  • Sticker.ly's social-first discovery features
  • Photoroom's aggressive AI-editing release cadence

What are the next best moves?

highPivot

Audit store promotional assets because users report missing features → reduce false advertising complaints

Sentiment analysis identifies missing features as the primary source of negative feedback.

Trade-off: Pause the animated sticker expansion sprint — fixing trust is a prerequisite for growth.

highInvest

Ship social sharing features because competitors use discovery to drive acquisition → increase organic install velocity

Competitor analysis shows social discovery is the primary differentiator for market leaders.

Trade-off: Deprioritize the iOS-specific UI polish — social features have higher ROI on user acquisition.

A counter-intuitive read

The app's lack of a massive sticker library is actually a strength, as it forces a focus on high-quality, personal creation tools that community-driven rivals often neglect.

Feature Gaps vs Competitors

  • Social discovery and trending collections (available in Sticker.ly)
  • Massive user-generated sticker pack library (available in Sticker Maker Studio)

Key Takeaways

The app wins on core utility but suffers from a trust gap due to promotional misalignment, so the PM must prioritize feature-asset parity to stabilize the rating before scaling social features.

Where Is It Heading?

Mixed Signals

The sticker creation market is consolidating around social-discovery platforms, leaving standalone utilities exposed. The app must bridge the feature-parity gap to prevent further churn to community-driven rivals.

The discrepancy between store imagery and actual features erodes user trust, which compounds the rating drag already visible on iOS.

The shift to an ad-free experience in the latest release improves the user experience, which should support retention in the coming quarter.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Auto Sticker Maker, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The app shifted to a freemium pricing model and expanded to Android, but faces significant user trust issues due to feature-asset misalignment.

shifted

Split-platform pricing model

declined

Promotional misalignment complaints

improved

Feature repositioning

added

Maintenance development cadence

Cite this report

Marlvel.ai. “Auto Sticker Maker Intelligence Report.” Updated May 5, 2026. https://marlvel.ai/apps/auto-sticker-maker

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