Sticker.ly is a social-first sticker and meme maker for WhatsApp and Telegram, enabling users to create and share custom animated content on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
#94
▼2Social Networking · free
Sentiment
4.4
2.5M reviews
Nemesis
Sticker Maker Studio
The App DNA
What makes this app unique?
Users open the app to personalize their messaging experience through meme creation, displacing generic sticker packs with high-quality, user-generated content that leverages AI-driven background removal.
For Social media users and messaging app participants seeking personalized, meme-based content.
What does it look like?
Key features
AI-driven image segmentation removes backgrounds from user-uploaded videos and photos.
Direct integration to export custom sticker sets into WhatsApp and Telegram.
Generates unique URLs for users to share custom sticker packs, driving viral acquisition.
How much does it cost?
The app operates on an ad-supported model with increasing subscription-gating for basic features, which users report as a significant friction point.
Velocity
Maintenance developmentnew contentperformanceUX improvementsShow more...
With 9 releases over the observed window and a last update 93 days ago, the app operates at a maintenance cadence. While the latest release introduced new AI-driven meme and video creation tools, the majority of the history consists of recurring performance and bug-fix patches. The development trend is stable, focusing primarily on technical stability rather than frequent feature expansion. The publisher maintains a consistent, albeit slow, release cycle across both platforms.
Who built it?
NAVER Z
4 apps tracked · Social Networking
ZEPETO: Avatar, Connect & Live
ZEPETO: Avatar, Connect & Live
Sticker.ly - Sticker MakerUser Sentiment
What do users think recently?
Review voice lately leans frustrated. Users appreciate the core sticker creation tool remains a highly effective way for users to personalize their messaging experience, but report aggressive and intrusive ad patterns force users to watch multiple long videos just to download a single sticker.
How are ratings & reviews evolving?
What users say, by theme
- The core sticker creation tool remains a highly effective way for users to personalize their messaging experience
- Aggressive and intrusive ad patterns force users to watch multiple long videos just to download a single sticker
118 of 164 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Sticker.ly - Sticker Maker
How's the Social Networking market?
Sticker.ly maintains a top 50 Communication category rank across multiple international markets, though its high free-tier visibility is currently undermined by monetization friction. The gap between its high install velocity and negative sentiment suggests that the current ad-walling strategy is cannibalizing long-term retention.
Read the market outlookThe rivals identified
By Viko & Co
Remains the primary benchmark for direct WhatsApp integration and user-generated sticker pack management.
- High-volume community pack sharing
- Simplified multi-pack management for WhatsApp
Sticker Maker for WhatsAppContender
Sounds Effects by WhatstickerContender
Sticker Maker - WAStickerContender
StickifyContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Sticker.ly - Sticker Maker
Where is it heading?
The casual sticker-creation market is consolidating around utility-focused rivals that offer reliable, ad-light export flows. Sticker.ly's maintenance-mode cadence and aggressive monetization leave it exposed to rivals that prioritize export stability, which will likely accelerate user churn into the next quarter.
- Technical export failures in the latest update erode the daily active habit, compounding the rating drag already visible on Android.
- Aggressive ad-walling forces high churn, as users report being unable to close or skip ads for basic sticker downloads.
The SWOT
- AI-driven Auto Cut technology reduces creation friction
- Sharable links drive viral install velocity
- Creator-follower system increases session frequency
- Localized pricing models in high-ARPU markets
- Unbundling creation tools from social feed
Next best moves
Rebuild WhatsApp export logic because export failures are a top-cited technical regression → restore core utility
+ 1 more prioritized moveThe counter-intuitive read
The app's aggressive ad-walling is not a monetization…
Read the full takeFeature gaps
Advanced manual editing tools (available in Sticker Maker - WASticker but missing here) +1
Since the last report: Development velocity has slowed to a maintenance cadence of 17 days between updates, while technical export failures have become a persistent, high-impact regression that undermines the app's core utility.
Bottom line
Sticker.ly must prioritize export stability and ad-frequency rebalancing to arrest the current churn trend. If the core utility remains gated or broken, the social discovery features will fail to retain the user base, regardless of AI feature expansion.
Unlock 3 critical frictions, 3 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Sticker.ly free to use?
How does Sticker.ly compare to Sticker Maker Studio?
Does Sticker.ly have intrusive ads?
What is a good alternative to Sticker.ly?
Sources
Report last updated