Report updated May 6, 2026
Sticker.ly - Sticker Maker
For social media users and messaging app enthusiasts looking to create and share personalized meme content.
Sticker.ly - Sticker Maker is a challenged social networking app that is free with in-app purchases. With a 4.4/5 rating from 2.5M reviews, it faces significant user friction. Users particularly appreciate custom sticker creation tools provide a simple way to personalize messaging for casual users, though aggressive ad frequency and unskippable video requirements disrupt the core sticker creation workflow remains a common concern.
What is Sticker.ly - Sticker Maker?
Sticker.ly is an AI-powered sticker creation and social discovery app for WhatsApp and Telegram users on iOS and Android.
Users hire Sticker.ly to turn personal photos into shareable meme content via automated background removal, serving the need for low-friction social expression.
Current Momentum
v3.30 · 1w ago
Active- Shipped AI photo-to-meme conversion feature.
- Maintains high-frequency ad-supported engagement model.
Active Nemesis
Sticker Maker Studio
By Tamara Vardanyan
Other Rivals
7-Day Rank Pulse 🇺🇸
Social NetworkingRating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
AI-driven image segmentation tool to remove backgrounds from user-uploaded photos and videos
Direct integration to push custom sticker packs into third-party messaging platforms
Social feed allowing users to subscribe to specific sticker artists and creators
How much does it cost?
- Free with ads
- Paid service options referenced in terms
Freemium model relies on ad-supported engagement with optional paid service terms for specific content or features.
Who Built It?
NAVER Z
Empowering digital self-expression through immersive 3D avatars and AI-powered creative tools for the Gen Z creator economy.
Portfolio
2
Apps
What other apps does NAVER Z make?
Explore the full NAVER Z report
Portfolio breakdown, audience, momentum, and every app published by NAVER Z.
What do users think recently?
High confidence · Latest 100 of 164 total reviews analyzed · Based on 164 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate custom sticker creation tools provide a simple way to personalize messaging for casual users, but report aggressive ad frequency and unskippable video requirements disrupt the core sticker creation workflow and monetization shifts forcing paywalls on previously free features frustrate long-term loyal users.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Sticker.ly - Sticker Maker?
Where is it available?
Localized markets (7)
How's The Social Networking Market?
How does it evolve in the Social Networking market?
Sticker.ly holds a #43 Free rank in the US category, but the #89 Grossing rank (↑1) indicates that monetization is scaling despite negative sentiment. The gap between free-tier popularity and grossing performance suggests the current ad-heavy model is driving revenue at the cost of long-term user retention.
Rank progression
218 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
Viko & Co
Remains the primary benchmark for direct WhatsApp integration and user-generated sticker pack management.
Differentiators
- High-volume community pack sharing
- Simplified multi-pack management for WhatsApp
Head to head
Sticker.ly should double down on its social-first discovery features to differentiate from the utility-only nemesis. To defend against the nemesis, prioritize stability and speed in the export flow to ensure the 'social' features don't feel like bloat to power users.
Contenders(4)
Siava
Prioritizes speed and simplicity for static photo-to-sticker conversion.
Differentiators
- Minimalist UI for rapid creation
- Optimized for static image processing
WhatSticker
Strong focus on creator-led content discovery and social sharing features.
Differentiators
- Creator-follower ecosystem
- Cross-category sticker pack discovery
Mobile Heroes
Provides a robust alternative for users prioritizing advanced photo editing tools over simple auto-cut.
Differentiators
- Advanced manual editing and cropping tools
- Seamless WhatsApp API integration
Stickify
Focuses on high-quality, trending content discovery rather than just creation tools.
Differentiators
- Curated trending sticker store
- One-tap export to WhatsApp
Same space(3)
Baidu (Hong Kong) Limited
Integrates sticker discovery directly into the typing flow, reducing app-switching friction.
Differentiators
- Keyboard-native sticker access
- Real-time sticker suggestions based on text input
Offers professional-grade AI editing that exceeds the capabilities of standard sticker makers.
Differentiators
- Advanced AI-powered background removal and generative fill
- Comprehensive creative suite for high-fidelity assets
Snap, Inc.
Focuses on identity-driven stickers rather than meme-based or photo-based content.
Differentiators
- Highly personalized avatar system
- Deep integration with Snapchat and third-party keyboards
Compare Sticker.ly - Sticker Maker against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Sticker.ly - Sticker Maker
Strengths to defend, gaps to attack
Core Strengths
- Auto Cut AI technology provides a superior automated background removal mechanism compared to manual-heavy workflows
- Creator-follower social feed increases session frequency via community network effects
Critical Frictions
- Aggressive ad frequency (unskippable video requirements) disrupts the core creation workflow
- Technical export failures prevent core app utility for a segment of the user base
- Premium tier paywalls on previously free features drive high-frequency user complaints
Growth Levers
- Education partnerships or B2B distribution could leverage the existing sticker library
- Wearable integration remains an untapped surface for sticker discovery
Market Threats
- Sticker Maker Studio’s reputation for reliable API integration siphons users during technical regressions
- Generative AI text-to-sticker tools bypass the need for source photos entirely
What are the next best moves?
Stabilize export API because technical export failures are the #3 complaint theme → reduce churn to rivals
Technical failures prevent core app utility and drive users to competitors.
Trade-off: Push the social-feed UI refresh to Q3 — export stability is a prerequisite for retention.
Rebalance ad frequency because unskippable video ads are the #1 complaint theme → improve sentiment score
Aggressive ad load is the primary driver of negative sentiment and uninstalls.
Trade-off: Pause the new AI-meme feature rollout — ad-load reduction has a higher impact on retention.
A counter-intuitive read
The app's #89 Grossing rank is a liability, not a win: aggressive monetization is cannibalizing the user base faster than the AI-feature cadence can replenish it.
Feature Gaps vs Competitors
- Reliable, bug-free WhatsApp API integration (available in Sticker Maker Studio but absent here)
Key Takeaways
Sticker.ly holds a category lead through sticky creation tools but bleeds users to utility-focused rivals due to aggressive ad-monetization, so the PM must prioritize export stability and ad-load rebalancing to prevent further sentiment collapse.
Where Is It Heading?
Declining
The casual sticker-maker market is consolidating around utility-first tools that prioritize reliability over social bloat. Sticker.ly's current trajectory is exposed: unless the team stabilizes the export flow and reduces ad friction, the #43 Free chart position will erode as users migrate to more stable, less intrusive alternatives.
Technical export failures in the latest release prevent core utility, which compounds the rating drag already visible on Android.
Aggressive ad-monetization shifts are driving high-frequency complaints, accelerating churn pressure into the next quarter.