Report updated Apr 18, 2026
Sticker Maker ®
For casual social media users, content creators, and brands looking for personalized, viral sticker content with professional editing capabilities.
Sticker Maker ® is a well-regarded graphics & design app that is free with in-app purchases. With a 4.7/5 rating from 2.3M reviews, it maintains solid user satisfaction. Users particularly appreciate ease of use, though whatsapp integration issues remains a common concern.
What is Sticker Maker ®?
Current Momentum
v1.0 · 1mo ago
MaintenanceSticker Maker ® introduced a polygon tool and SelfieCam in version 1.0.10-5, but has since shifted to minor maintenance updates.
Active Nemesis
Sticker Maker ®
By Thanh Hai Le
Other Rivals
7-Day Rank Pulse 🇺🇸
Graphics & DesignRating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Batch editing with presets, multiple outlines, and professional filters.
Optimizes sticker layouts for printing physical decals.
System-wide extension for sharing stickers across any messaging app.
Create animated stickers directly from video recordings.
How much does it cost?
- Free version (Android) with ad-support
- Paid version (iOS) at $3.99
The developer uses a bifurcated strategy: high-volume ad monetization on Android and a premium, ad-free entry on iOS to capture higher-intent creative users.
Who Built It?
Thanh Hai Le
Providing mobile users with streamlined utility tools for creative expression and document preparation.
Portfolio
4
Apps
What other apps does Thanh Hai Le make?
Explore the full Thanh Hai Le report
Portfolio breakdown, audience, momentum, and every app published by Thanh Hai Le.
What do users think recently?
High confidence · Latest 100 of 2.3M total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate ease of use, but report whatsapp integration issues and intrusive advertisements.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Sticker Maker ®?
Where is it available?
Localized markets (1)
How's The Graphics & Design Market?
How does it evolve in the Graphics & Design market?
Rank progression
18 active rankings tracked — 30-day window
The rivals identified
The outtake for Sticker Maker ®
Strengths to defend, gaps to attack
Core Strengths
- Multi-platform support (WhatsApp, Telegram, iMessage)
- Advanced visual FX and batch editing presets
- Unique Print Layout Generator for physical decals
- Strong legacy user base (2.2M+ reviews on Android)
Critical Frictions
- Frequent technical failures in WhatsApp export functionality
- Aggressive ad placements on the Android free tier
- Manual cutout tools require more effort than AI-based competitors
Growth Levers
- Implement AI-driven 'Auto-cut' for faster sticker creation
- Build a community discovery feed for public sticker packs
- Expand premium features to the Android version to reduce ad reliance
Market Threats
- Generative AI apps (AI Mirror) automating the creative process
- Market leader Viko & Co's massive brand dominance
- Social-first platforms (Sticker.ly) leveraging network effects
What are the next best moves?
Fix 'Add to WhatsApp' export failures
This is the top technical complaint in sentiment analysis and directly impacts the core utility of the app.
Optimize Android ad frequency and placement
Users report ads are 'intrusive' and redirect to external sites, which is a primary driver of 1-star reviews.
Market 'Universal Support' as a key differentiator
Competitor analysis shows the Nemesis (Viko) is siloed in WhatsApp; highlighting Telegram/iMessage support can capture a broader market.
Feature Gaps vs Competitors
- Community-driven pack discovery (available in Viko & Co)
- AI-stylized sticker generation (available in AI Mirror)
- WhatsApp Status saver (available in Sticker.ly)
Key Takeaways
Sticker Maker ® is a powerful creative tool currently held back by technical friction in its core export pipeline. To defend its #25 Paid iOS ranking and massive Android footprint, the PM must prioritize stabilizing the WhatsApp integration and modernizing the cutout process with AI to compete with emerging generative AI threats.
Where Is It Heading?
Stable
Recent addition of SelfieCam and Google Drive backup shows active feature investment.
Successful launch on iOS reaching #25 Paid (NEW) in Graphics & Design.
Persistent 'Frustrated' mood regarding WhatsApp export stability across recent reviews.