Sticker by Sticker Maker is a utility app for iOS and Android that enables users to create custom animated sticker packs for WhatsApp and Telegram using AI-powered background removal.
Product velocity
Active
Daily rank 🇺🇸
—
Utilities
Sentiment
4.6
895k reviews
Nemesis
Sticker.ly - Sticker Maker
The App DNA
What makes this app unique?
Users hire this tool to bypass the technical complexity of sticker creation, allowing them to personalize messaging conversations without requiring professional design skills.
For WhatsApp and Telegram users seeking to personalize their messaging experience through custom meme and animated stickers.
What does it look like?
Key features
Automated background removal and face detection for sticker creation from photos and videos
Direct integration to export sticker packs into messaging platforms
Text-to-image generation for custom sticker art styles
How much does it cost?
Monetization relies on ad-inventory from a high-volume user base, with an ad-free experience offered as a value-add.
Velocity
Active developmentperformanceUX improvementsopaqueShow more...
Sticker by Sticker Maker maintains an active development cadence, shipping 5 releases over the last 3 months, averaging approximately 0.4 releases per week. While the release frequency is consistent, the release notes are uniformly generic, focusing exclusively on bug fixes and performance improvements without detailing specific feature changes. This pattern suggests a reliance on server-side feature flags or A/B testing rather than traditional App Store-driven feature rollouts. The development trend is stable, with no evidence of live-ops events or major content milestones in the observed data.
Who built it?
Octopus Internet Technology Co.
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LED Banner: Scroller Big TextUser Sentiment
What do users think recently?
Review voice lately leans excited. Users appreciate the sticker creation process provides a simple and enjoyable experience for casual users, but report multi-account messaging setups are hindered by the inability to add stickers to multiple instances.
How are ratings & reviews evolving?
What users say, by theme
- The sticker creation process provides a simple and enjoyable experience for casual users
- Multi-account messaging setups are hindered by the inability to add stickers to multiple instances
50 of 50 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 1 more frustration theme and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Sticker by Sticker Maker
How's the Utilities market?
Sticker by Sticker Maker maintains a 4.58 rating on Android with over 895,000 reviews, positioning it as a high-volume utility in the messaging enhancement category.
Read the market outlookThe rivals identified
By NAVER Z Corporation
Both apps compete for the same WhatsApp and Telegram user base by offering AI-driven background removal tools for custom sticker creation. They overlap directly in core functionality, targeting users who prioritize rapid asset generation for messaging.
- Sticker.ly provides sharable links for viral distribution, while Sticker by Sticker Maker lacks social discovery features.
- Sticker.ly includes a creator-follower system to increase session frequency, which is absent in this app.
- Sticker.ly gates basic export features behind subscriptions, whereas Sticker by Sticker Maker maintains free export functionality.
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Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Sticker by Sticker Maker
Where is it heading?
The messaging utility market is consolidating around social-discovery features, leaving standalone creation tools like Sticker by Sticker Maker exposed to churn. Future growth hinges on transitioning from a simple creation tool to a community-driven platform to match the retention flywheels of major incumbents.
- Functional failures post-update erode the daily active habit, which compounds the rating drag already visible on Android.
- The core creation loop remains highly regarded, providing a stable foundation for future feature expansion.
The SWOT
- Auto Cut AI technology reduces creation friction for casual users
- Direct messaging integration ensures immediate utility for the target audience
- B2B distribution through creator partnerships
- Integration of advanced border controls to match incumbent feature parity
Next best moves
Ship multi-account support because user complaints flag this as a top power-user friction point → increase retention.
+ 1 more prioritized moveThe counter-intuitive read
The app's reliance on manual user creation is a hidden strength…
Read the full takeFeature gaps
Advanced border controls (available in Sticker Maker ® but absent here) +1
Since the last report: The app moved to a freemium monetization model and is now facing specific user complaints regarding stability and multi-account support.
Bottom line
Sticker by Sticker Maker maintains a strong casual user base through simple creation tools, but it risks stagnation against social-discovery rivals, so the PM should prioritize multi-account support to defend against power-user churn.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
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