Report updated May 5, 2026
Sticker by Sticker Maker
For whatsApp and Telegram users seeking to personalize their messaging experience through custom meme and animated stickers.
Sticker by Sticker Maker is a well-regarded utilities app that is free with in-app purchases. With a 4.6/5 rating from 895.3K reviews, it maintains solid user satisfaction. Users particularly appreciate the sticker creation process provides a simple and enjoyable experience for casual users, though multi-account messaging setups are hindered by the inability to add stickers to multiple instances remains a common concern.
What is Sticker by Sticker Maker?
Sticker by Sticker Maker is a utility app for iOS and Android that enables users to create custom animated sticker packs for WhatsApp and Telegram using AI-powered background removal.
Users hire this tool to bypass the technical complexity of sticker creation, allowing them to personalize messaging conversations without requiring professional design skills.
Current Momentum
v1.3 · 2w ago
Active- Shipped performance improvements for sticker creation.
- Released bug fixes for stability issues.
Active Nemesis
Sticker Maker ®
By Thanh Hai Le
Other Rivals
7-Day Rank Pulse 🇺🇸
UtilitiesNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Automated background removal and face detection for sticker creation from photos and videos
Direct integration to export sticker packs into messaging platforms
Text-to-image generation for custom sticker art styles
How much does it cost?
- Free version with ad-supported content
- Ad-free experience available in the latest update
Monetization relies on ad-inventory from a high-volume user base, with an ad-free experience offered as a value-add.
Who Built It?
Octopus Internet Technology Co.
Simplifying mobile workflows through utility automation and creative tools. Providing accessible solutions for content creation and task management.
Portfolio
10
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What do users think recently?
High confidence · 50 reviews analyzed · Based on 50 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate the sticker creation process provides a simple and enjoyable experience for casual users, but report multi-account messaging setups are hindered by the inability to add stickers to multiple instances and functional failures post-update prevent some users from accessing core sticker features.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Sticker by Sticker Maker?
How's The Utilities Market?
How does it evolve in the Utilities market?
Sticker by Sticker Maker maintains a 4.58 rating on Android with over 895,000 reviews, positioning it as a high-volume utility in the messaging enhancement category.
Rank progression
89 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
This app dominates the sticker creation niche with a massive user base and consistent update cadence, making it the primary benchmark for feature parity.
Differentiators
- Offers a highly refined, multi-step sticker cropping tool that simplifies complex background removal for casual users.
- Maintains a massive, community-driven library of pre-made sticker packs that creates a significant content-based network effect.
- Provides deep integration with WhatsApp's sticker API, ensuring seamless export and immediate usability for the target audience.
Head to head
The target app must pivot toward a community-driven content model or double down on specialized, high-quality editing tools to differentiate from this scale-heavy incumbent.
Contenders(2)
A highly-rated utility that focuses on simplicity and high-quality output, serving as a direct alternative for the target's core demographic.
Differentiators
- Focuses on a minimalist, distraction-free design that appeals to users who find larger, ad-heavy sticker apps overwhelming.
- Optimized for rapid, batch-processing of sticker packs, allowing power users to create and export content significantly faster.
A major player in the social sticker space that leverages strong social networking features to drive user engagement.
Differentiators
- Integrates social discovery features that allow users to follow creators and browse trending sticker packs globally.
- Utilizes advanced AI-driven auto-cropping technology that significantly reduces the time required to create high-quality stickers.
Same space(2)
Provides an adjacent method of visual communication that competes for the same user intent during messaging sessions.
Differentiators
- Offers a massive, searchable database of real-time trending GIFs that provides instant gratification for reactive messaging.
- Functions as a system-wide keyboard extension, allowing for seamless content insertion without switching between applications.
While focused on personal avatars, it competes for the same 'messaging enhancement' screen time as the target app.
Differentiators
- Leverages a powerful, persistent brand identity that allows users to express themselves through a consistent, personalized avatar.
- Deeply integrated into major social platforms, making it a default choice for expressive communication over custom sticker packs.
New entrants(1)
Shows aggressive innovation with 20 releases in the last six months, signaling a rapid pivot toward AI-driven personalization.
Differentiators
- Implements generative AI to create custom emojis and stickers based on user-provided text prompts in real-time.
- Aggressively updates its feature set to include trending social media aesthetics, keeping the app relevant to younger demographics.
Compare Sticker by Sticker Maker against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Sticker by Sticker Maker
Strengths to defend, gaps to attack
Core Strengths
- Auto Cut AI technology reduces creation friction for casual users
- Direct messaging integration ensures immediate utility for the target audience
Critical Frictions
- Multi-account messaging support is absent
- Premium tier lacks distinct value beyond ad removal
Growth Levers
- B2B distribution through creator partnerships
- Integration of advanced border controls to match incumbent feature parity
Market Threats
- Social-discovery flywheels in rival apps drain user attention
- Generative AI keyboard entrants threaten the standalone sticker-maker utility
What are the next best moves?
Ship multi-account support because user complaints flag this as a top power-user friction point → increase retention.
Sentiment analysis identifies multi-account messaging as a primary complaint theme.
Trade-off: Push the AI image generation expansion to Q3 — multi-account support addresses a higher-churn segment.
Audit post-update stability because isolated reports indicate core function failure → stabilize rating baseline.
Functional failures post-update are surfacing in user complaints.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The app's reliance on manual user creation is a hidden strength, as it builds a deeper personal investment in sticker packs than the passive consumption of pre-made library apps.
Feature Gaps vs Competitors
- Advanced border controls (available in Sticker Maker ® but absent here)
- Social discovery and creator following (available in Sticker.ly but absent here)
Key Takeaways
Sticker by Sticker Maker maintains a strong casual user base through simple creation tools, but it risks stagnation against social-discovery rivals, so the PM should prioritize multi-account support to defend against power-user churn.
Where Is It Heading?
Stable
The messaging utility market is consolidating around social-discovery features, leaving standalone creation tools like Sticker by Sticker Maker exposed to churn. Future growth hinges on transitioning from a simple creation tool to a community-driven platform to match the retention flywheels of major incumbents.
Functional failures post-update erode the daily active habit, which compounds the rating drag already visible on Android.
The core creation loop remains highly regarded, providing a stable foundation for future feature expansion.