Aviva Live is a private event-management app for corporate conference attendees, providing schedules, maps, and social networking on iOS and Android.
The App DNA
What makes this app unique?
The app replaces physical event guides and provides measurable attendee engagement data to organizers, reducing friction during multi-track corporate conferences.
For Corporate employees and conference attendees registered for specific Aviva-hosted events.
What does it look like?
Key features
Live voting, Q&A, and digital surveys provide measurable attendee engagement data to event organizers, justifying the software license cost.
Digital location maps and floorplans replace physical event guides, reducing printing costs for the corporate client.
Private social network for attendees to share photos and comments, creating a closed-loop community environment.
How much does it cost?
The app functions as a closed B2B utility for registered event participants, with no public pricing or subscription model visible.
Velocity
Maintenance developmentperformanceopaqueShow more...
Aviva Live maintains a maintenance-level development cadence, shipping only two minor releases over the observed window. With the latest update occurring 39 days ago, the development cycle is focused exclusively on stability and performance improvements. There is no evidence of new feature development or live operations content in the recent release history. The publisher utilizes opaque release notes, providing no insight into specific technical changes or upcoming roadmap items.
Who built it?
Aviva PLC
8 apps tracked · Business
MyAviva - Insurance & finance
Aviva Digital GP
Aviva Live
Aviva Care
Aviva DigiCare+
Aviva DigiCare+ Workplace
QuoteMeHappy ConnectUser Sentiment
What do users think recently?
Review voice lately leans upset. Users appreciate a small subset of users report having a positive experience with the service provided.
How are ratings & reviews evolving?
What users say, by theme
- A small subset of users report having a positive experience with the service provided
- Users report the application fails to launch or remains completely unresponsive on their mobile devices
40 of 40 recent reviews analyzed · high confidence · Upset overall
Read the full review analysisUnlock 2 more frustration themes, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Aviva Live
How's the Business market?
Aviva Live functions as a closed B2B utility with no public pricing, currently holding a #93 Free rank in the IE category. The lack of recent feature updates and high failure rates suggest the app is in maintenance mode rather than active growth.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Aviva Live
Where is it heading?
The market for corporate event utilities is consolidating around high-reliability platforms that offer seamless authentication. Aviva Live's current maintenance-only cadence and severe launch failures leave it exposed, as corporate clients prioritize stable software over non-functional legacy tools.
- Critical launch failures and unresponsive interfaces erode the daily active habit, which compounds the rating drag already visible on the platform.
- Maintenance-only update cadence leaves the app exposed to churn, as corporate clients prioritize stable, professional-grade event software over non-functional legacy tools.
The SWOT
- Interactive engagement tools provide measurable data to organizers
- Digital maps replace physical guides to reduce overhead
- Brand-aligned functional overhaul to restore user trust
Next best moves
Rebuild landing page flow because the event-selection screen confuses insurance policy holders → reduce negative sentiment
+ 1 more prioritized moveThe counter-intuitive read
Users report: The app's primary risk is not feature parity…
Read the full takeBottom line
Users report: The application suffers from critical launch failures and a confusing entry flow that misleads insurance policy holders, driving widespread perceptions of fraud. A functional overhaul is required to align the app with its intended B2B utility and restore user trust.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Aviva Live the official app for my insurance policy?
Does Aviva Live work for general insurance customers?
Why does the app ask for event details on the first page?
Sources
- [1] App Store, source
Report last updated