Avoid'em is a minimalist, reflex-based arcade game that challenges players to dodge incoming obstacles. Positioned within the highly competitive "Casual Games" category, the app relies on a simple, high-difficulty loop that appeals to players seeking quick, reflex-testing sessions. The app’s primary value proposition is its familiar, Undertale-inspired gameplay mechanics, which have fostered a dedicated, albeit small, user base. However, the product currently suffers from significant retention issues due to a lack of content depth and the absence of a progress-saving system.
The App DNA
What makes this app unique?
For Casual gamers looking for simple, reflex-based arcade challenges.
What does it look like?
Key features
Core mechanic requiring players to dodge various incoming obstacles to progress.
How much does it cost?
The app is offered as a free-to-play title with no explicit mention of in-app purchases or subscriptions, suggesting a simple, ad-supported or entry-level gaming model.
Velocity
Who built it?
Geisha Tokyo
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Chocolaterie!User Sentiment
What do users think recently?
Recent user voice shows a mixed sentiment. Users appreciate undertale-inspired gameplay.
How are ratings & reviews evolving?
What users say, by theme
- Undertale-inspired Gameplay
- Lack of Content/Short Length
Competition
Competitive landscape for Avoid'em
How's the Games market?
The rivals identified
By Ketchapp
A highly popular reflex-based avoidance game that targets the same casual demographic looking for quick, challenging sessions.
Avoid'em vs Don't Touch The Spikes
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Key takeaways for Avoid'em
Where is it heading?
The SWOT
- Strong core gameplay loop
- Intuitive controls
- Niche appeal to Undertale fans
- Implement checkpoint system
- Expand level library
- Add leaderboards
Unlock 3 critical frictions, 3 market threats and the analyst’s take.
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