Report updated Apr 18, 2026
Badoo Premium
For individuals looking for a broad, global dating network who prioritize safety and verified profiles in their search for relationships or casual chats.
Badoo Premium is an established social networking app that is free with in-app purchases. With a 4.5/5 rating from 2.4K reviews, it shows polarized user reception. Users particularly appreciate effective for meeting people, though misleading premium features remains a common concern.
What is Badoo Premium?
Current Momentum
v5.454 · 3w ago
MaintenanceBadoo Premium is currently in maintenance mode, with no major feature updates identified in the provided history.
Active Nemesis
Tinder Dating App: Date & Chat
By Tinder
Other Rivals
7-Day Rank Pulse 🇺🇸
Social NetworkingRating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Safety tools and verification to combat fake, scam, and spam accounts to ensure genuine connections.
Location-based matching to see and meet people in the user's immediate vicinity.
Standard left and right swiping mechanism to browse and express interest in profiles.
Paid subscription tier that unlocks the ability to see who likes you and provides profile boosting.
How much does it cost?
- Free tier with standard access to chat and browse
- Premium tier at $2.99/month for advanced features like seeing likes and profile boosts
Uses a low-cost entry point ($2.99) to undercut major rivals like Tinder and Hinge, positioning itself as the 'value' choice in the paid dating market.
Who Built It?
Badoo Software
Fostering authentic global connections through a safety-first dating environment powered by AI-driven security and verification tools.
Portfolio
2
Apps
What other apps does Badoo Software make?
Explore the full Badoo Software report
Portfolio breakdown, audience, momentum, and every app published by Badoo Software.
What do users think recently?
High confidence · Latest 100 of 2.4K total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate effective for meeting people and general satisfaction, but report misleading premium features and intrusive advertising.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Badoo Premium?
How's The Social Networking Market?
How does it evolve in the Social Networking market?
Rank progression
227 active rankings tracked — 30-day window
The rivals identified
The outtake for Badoo Premium
Strengths to defend, gaps to attack
Core Strengths
- Robust verification process (anti-catfish)
- Massive global user network
- Low-cost premium entry point ($2.99)
- Strong proximity-based discovery
Critical Frictions
- Premium entitlement bugs (features don't unlock)
- Persistent ads in paid version
- Facebook login instability
- Maintenance-only update cycle
Growth Levers
- Live video streaming (competitor POF)
- Map-based 'Radar' discovery (competitor LOVOO)
- Personality prompts for intentionality (competitor Hinge)
- Timed/Destructible chats (competitor PURE)
Market Threats
- Tinder's massive market dominance
- High-velocity 'New Kids' (PURE/Inner Circle)
- Declining brand trust due to 'scam' perceptions
- Hinge's successful 'quality' positioning
What are the next best moves?
Fix Premium Entitlement System
The #1 complaint theme is users paying for Premium but receiving no features, leading to 'scam' accusations and a declining sentiment trend.
Remove Ads for Paid Users
Users report high frustration with 'intrusive advertising' persisting after payment, which directly contradicts the value proposition of a Premium app.
Resolve Facebook Login Failures
Sentiment data highlights technical barriers to entry via Facebook, causing immediate churn for new or returning users.
Feature Gaps vs Competitors
- Live video streaming (available in Plenty of Fish and LOVOO)
- Map-based 'Radar' view (available in LOVOO and happn)
- Mandatory personality prompts (available in Hinge)
- Destructible/Timed chats (available in PURE)
Key Takeaways
Badoo Premium is currently failing its core product promise by charging users for features that frequently fail to unlock. While its safety features and price point are strong, the PM must prioritize fixing the entitlement engine and removing ads for paid users to stop the brand-damaging 'scam' narrative appearing in reviews.
Where Is It Heading?
Declining
Mixed user mood (Score 46) driven by high-frequency complaints of 'scam' premium features.
Recent updates (v5.454.0) are maintenance-only, while rivals like PURE show high innovation velocity (18 updates).
Maintains #9 Paid ranking, showing strong baseline demand despite technical failures.