Badoo Premium is a location-based dating and social networking app for iOS that facilitates profile discovery and chat.
Product velocity
Maintenance
Daily rank 🇺🇸
#12
▼5Social Networking · paid
Sentiment
4.5
2k reviews
Nemesis
Plenty of Fish : Dating App
The App DNA
What makes this app unique?
Users open the app to find nearby social connections, displacing the friction of manual searching with a location-filtered discovery feed.
For Individuals seeking local dating and social connections through a mobile-first, location-based interface.
What does it look like?
Key features
Increases profile visibility to other users within the network.
Identity tools designed to reduce fake accounts and catfish profiles.
Location-based filtering to find and chat with users in the immediate geographic vicinity.
How much does it cost?
Freemium model anchored at $2.99/month, utilizing feature-gating to monetize profile visibility and match data.
Velocity
Maintenance developmentperformanceopaqueShow more...
Badoo Premium exhibits a maintenance-level development cadence, with the latest release occurring 128 days ago. The development history consists exclusively of generic performance and bug fix notes, indicating a lack of new feature deployment or live-ops activity. The release frequency has slowed significantly, and the publisher provides no transparency regarding specific functional changes or improvements. The app is currently in a state of minimal maintenance.
Who built it?
Badoo Software
2 apps tracked · Social Networking
Badoo Dating: Meet New PeopleUser Sentiment
What do users think recently?
Fresh user feedback skews frustrated. Users appreciate the core connection and discovery features provide a fast and detailed way to meet new people.
How are ratings & reviews evolving?
What users say, by theme
- The core connection and discovery features provide a fast and detailed way to meet new people
- Users report that premium subscriptions fail to unlock advertised features, leading to accusations of deceptive billing practices
49 of 49 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Badoo Premium
How's the Social Networking market?
Badoo Premium maintains a presence in the social networking category with a 4.48 rating across 2,364 total ratings. The $2.99 price point sits as a low-friction entry, yet the high frequency of billing-related complaints suggests the monetization model is currently failing to convert the user base effectively.
Read the market outlookThe rivals identified
By PlentyOfFish
With over 1.8 million ratings and a high-velocity release cadence, this app maintains the largest active user base in the general dating niche.
- Maintains a massive, established user base that creates a significant network effect barrier
- High-frequency release schedule ensures constant feature iteration compared to slower-moving competitors
- Broad-market positioning captures a wider demographic than specialized or niche-focused dating platforms
Tagged Dating: Chat & Go Live!Contender
MeetMe: Go Live & Meet PeopleContender
Zoosk - Social Dating AppContender
Match Dating App : Chat & MeetContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Badoo Premium
Where is it heading?
The dating market is consolidating around high-engagement, live-streaming social discovery, a trend that Badoo Premium currently ignores. With a maintenance-only update cadence, the app is increasingly exposed to rivals that iterate on communication features, which will likely accelerate user migration to more feature-rich platforms in the coming quarters.
- Persistent user accusations of deceptive billing practices erode brand trust, which compounds the churn pressure from intrusive ad placements.
- Maintenance-only update cadence suggests a lack of active feature investment, leaving the app vulnerable to faster-moving niche dating rivals.
The SWOT
- Identity verification tools reduce fake accounts and catfish profiles.
- Integration of voice and video calling could improve communication quality.
Next best moves
Audit premium feature-gating logic because users report paid tiers mirror the free experience → reduce accusations of deceptive billing
+ 1 more prioritized moveThe counter-intuitive read
The app's reliance on a low $2.
Read the full takeFeature gaps
Live-streaming social features (available in Tagged and MeetMe but absent here) +1
Since the last report: The app's development cadence has further stagnated with a 128-day gap since the last update, while the pricing model classification was updated to freemium to better characterize the existing feature-gating mechanics.
Bottom line
Users report: The current premium tier fails to deliver distinct value, creating a trust deficit that undermines the core discovery experience. Pivoting to a transparent value-add model would resolve the billing-fraud accusations that currently suppress long-term retention.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Badoo Premium worth paying for?
How does Badoo compare to Plenty of Fish?
Does Badoo have intrusive ads?
What is a free alternative to Badoo?
Sources
- [1] App Store, source
Report last updated