Badoo Dating: Meet New People icon
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Badoo Software

For global individuals seeking social discovery and dating, prioritizing safety and verified profiles for various relationship goals.

2apps4.5(146.2K)LifestyleSocial Networking

Snapshot

Who is Badoo Software?

Fostering authentic global connections through a safety-first dating environment powered by AI-driven security and verification tools.

Target audience

Global individuals seeking social discoveryDatingPrioritizing safety

Top rival

Match Group Americas

Other rivals

Portfolio

Free 1
2
apps
Lifestyle1
Social Networking1

Last updated

Badoo Dating: Meet New People

v5.458.0

7mo ago

Intense

Publisher DNA

What defines Badoo Software?

Publisher DNA

Primary focus

Global dating and social discovery

Scale

indie

Target audience

Global individuals seeking social discovery and dating, prioritizing safety and verified profiles for various relationship goals.

Origin

A core brand under Bumble Inc. with a mission to bring people closer to love.

Intense

Portfolio momentum

Released 11 updates across 2 active apps in the last 6 months, maintaining a high-intensity development cycle.

Last release 31d agoActive apps 2

Portfolio

What does Badoo Software ship?

Apps

2 apps analysed

AI-based Private Detector ensures safety compliance

  • Social connectivity features allow users to meet new people and explore diverse cultural backgrounds
  • Users report: High volume of fake profiles and non-local users disrupts the authentic matching experience
  • The core connection and discovery features provide a fast and detailed way to meet new people
  • Users report that premium subscriptions fail to unlock advertised features, leading to accusations of deceptive billing practices

Distributed across 12 markets, strongest in Europe.

Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (3)

  • Brazil1 / 1
  • Mexico1 / 1
  • United States1 / 1

Europe (7)

  • France1 / 1
  • Germany1 / 1
  • Italy1 / 1
  • Netherlands1 / 1
  • Portugal1 / 1
›+2 more europe markets
  • Spain1 / 1
  • Sweden1 / 1

Asia-Pacific (2)

  • Japan1 / 1
  • South Korea1 / 1

Core markets (1/1 apps)

BrazilFranceGermanyItalyJapanMexicoNetherlandsPortugalSouth KoreaSpainSwedenUnited States

User Sentiment

How do users feel about their apps?

Unlock the app dragging this portfolio down.

Access the full report for free

Rivals

Who does Badoo Software compete with?

The rivals identified

Nemeses(2)

BLK Dating

known forBLK: Black Singles Dating App

1 app4.6Social Networking

Users report: Both apps compete for the same dating-focused user base, with BLK capturing the Black singles demographic through cultural identity markers while Badoo targets a broader audience via location-based discovery.

Hily

known forHily Dating App: Meet. Date.

1 app4.3Lifestyle

Both apps target the casual dating market with freemium models, competing for users seeking social and romantic connections through personality-based matching and profile discovery.

Contenders(18)

Match Group Americas

known forMatch Dating App : Chat & Meet

2 apps3.9LifestyleSocial Networking

Both apps compete for the same dating market audience, with Badoo Premium focusing on proximity-based discovery and Match targeting long-term relationship seekers.

PlentyOfFish

known forPlenty of Fish : Dating App

1 app4.3LifestyleSocial Networking

Both platforms target casual dating audiences through freemium models that rely on search-based discovery and global network effects to facilitate connections.

9 Count

known forWink Dating: Meet, Chat & Date

1 app4.5Lifestyle

Wink Dating competes for the same casual dating audience by using AI-driven profile tools to reduce the friction of manual profile creation. This directly challenges Badoo's reliance on standard user-input profiles.

Bumble Holding

known forBumble Dating App: Meet & Date

1 app4.3Lifestyle

Both apps target the casual dating and social discovery market, competing for the same user base through freemium models and similar feature sets.

Bumpy

known forBumpy – International Dating

1 app4.3Social Networking

Bumpy and Badoo compete for the same social and dating audience by offering location-based discovery and profile-matching tools. Both apps target users seeking connections, though they differ in their focus on local versus international discovery.

Chispa Dating

known forChispa: Dating App for Latinos

1 app4.5Social Networking

Both apps compete for the same location-based dating market, with Badoo Premium serving a general audience while Chispa targets a specific cultural demographic.

Duet - Meet People You Resonate With

known forDuet Dating App: Chat & Meet

1 app4.6Lifestyle

Users report: Both apps compete for the same casual dating audience, with Duet directly targeting Badoo's primary weakness by marketing its verification system as a solution to the fake profile issues reported by Badoo users.

Feeld

known forFeeld: Dating for the Curious

1 app4.3Lifestyle

Feeld competes for the same casual dating demographic by offering specialized identity-first profile architecture that addresses specific relationship needs Badoo ignores.

Gurman Galychina

known forFlercha: Local Chat with Girls

1 app4.5Social Networking

Flercha competes for the same casual dating demographic through a swipe-based interface and location-based discovery, directly overlapping with the core functionality of Badoo Premium.

Hinge

known forHinge Dating App: Match & Date

1 app4.4Lifestyle

Hinge competes for the same romantic-intent audience as Badoo by replacing open-ended discovery with a structured, prompt-based profile system that prioritizes long-term relationship matching.

HUD STUDIO

known forHUD™ Bedroom Dating App

1 app4.1Lifestyle

Both apps target users seeking casual connections, with HUD™ capturing the specific segment looking for transparent, pressure-free interactions that Badoo struggles to facilitate due to its broader, less-focused audience.

Kreova Tech

known forDating.com: Global Chat & Date

1 app3.5Social Networking

Both apps compete for the same user base seeking romantic connections, though they diverge on interaction mechanics: Badoo Premium uses location-based swiping while Dating.com emphasizes direct messaging.

Meet5

known forMeet5: Meet new people

1 app4.2Lifestyle

Meet5 competes by shifting the focus from individual romantic matching to group-based activity discovery, directly targeting the same social-discovery audience as Badoo. This model provides an alternative to the one-on-one chat friction that defines the Badoo experience.

MillionaireMatch

known forMM: Elite Premium Dating App

1 app4.4Social Networking

Both platforms target the social and dating market, competing for users seeking relationship discovery through mobile interfaces. They overlap in their use of vetting and verification mechanisms to manage community quality.

Oxixo

known forPinaLove Filipina Dating

2 apps4.3Social Networking

PinaLove competes for Badoo Premium's global user base by offering a niche focus on the Philippines and open messaging that bypasses the match-gating required by Badoo.

Tinder

known forTinder Dating App: Date & Chat

1 app3.9Lifestyle

Both applications target the same casual dating audience and utilize swipe-based discovery mechanics, creating direct competition for user attention and subscription revenue.

YAKO EOOD

known forDating & Chat – Badanga

1 app4.7Social Networking

Both apps compete for the same casual dating audience by providing location-based discovery and swipe-to-match interfaces. They overlap directly in their core functionality of connecting users within local geographic regions.

Zoosk

known forZoosk - Social Dating App

1 app3.4Social Networking

Both apps target singles seeking local connections through freemium models that gate communication features, creating direct competition for the same user base.

Same space(27)

The Meet Group

known forMeetMe: Go Live & Meet People

1 app3.9LifestyleSocial Networking

MeetMe shares a focus on local connections but differentiates through a creator-led live-streaming economy that drives high-frequency engagement.

Twelve APP

known forYubo: Chat Meet & Make Friends

1 app4.5LifestyleSocial Networking

Yubo competes for the same Gen Z social discovery audience by using mandatory age verification to create a safer environment than the open-access model of Badoo.

3Fun

known for3Fun: Couples & Singles Dating

1 app4.4Social Networking

3Fun targets the ethical non-monogamy niche, providing specialized account linking that Badoo does not support.

Better Half

known forPaired: Couples & Relationship

1 app4.7Lifestyle

Paired serves the relationship-maintenance segment of the audience by using daily prompts to habituate long-term couples.

Boo Enterprises

known forBoo — Dating. Friends. Chat.

2 apps3.9Social Networking

Boo differentiates by using personality psychology to match users, addressing the chemistry issues reported by Badoo users.

Capella Digital

known forSolvemate: Chat & Dating

1 appLifestyle

Solvemate shifts the discovery focus from visual profiles to personality-based quizzes, attempting to solve the superficiality issues found in general dating apps.

DATING ME

known forSugarmeet: Local Dating App

1 app4.3Lifestyle

Sugarmeet offers a localized dating experience that uses a time-limited visual interaction mechanic to simulate real-world encounters.

DATING OASIS

known forCurvy Dating App: WooPlus

1 app4.5Social Networking

WooPlus serves a specific body-positive niche, offering an inclusive alternative to Badoo's generalist dating approach.

FlintCast

known forDating and Chat - Evermatch

1 app4.3Lifestyle

Evermatch targets users seeking serious relationships by using complex, personalized profiles to filter candidates.

Geneva Technologies

known forBFF: Make Friends. By Bumble.

1 app4.1Social Networking

Bumble BFF targets the platonic friendship market, using identity verification to build trust in a way that Badoo's dating-focused model does not.

GoMatch

known forBBW Dating & Curvy Meet: Bustr

1 app4.3Social Networking

Bustr targets the plus-size dating niche, offering an inclusive environment that Badoo's generalist platform lacks.

Grindr

known forGrindr - Gay Dating & Chat

1 app4.3Social Networking

Grindr maintains a dominant position in GBTQ social discovery through a real-time grid that Badoo does not replicate.

Hello Planet PTE

known fortantan - Global Dating App

2 apps3.9Social Networking

Tantan competes in the Asian market by using interest-based Tribe communities to drive network effects that Badoo lacks.

Hyperconnect

known forAzar: Chat, Meet Friends

1 app4.3Social Networking

Azar competes for global social discovery by emphasizing user control over matching filters, which Badoo users find lacking.

IUMOB srl

known forYooppe - Singles dating app

1 app4.4Social Networking

Yooppe provides a generic dating chat interface that competes for the same local discovery audience as Badoo.

Luxy

known forLuxy - Selective Dating App

1 app4.7Social Networking

Luxy targets the high-ARPU segment of the dating market, using income verification to gate access to a more exclusive user pool.

Perry Street Software

known forSCRUFF - Gay Dating & Chat

2 apps3.9Social Networking

SCRUFF serves the LGBTQ+ community with a privacy-first model that avoids the ad-heavy experience reported by Badoo users.

Ringle Dating

known forAria: Black Singles Dating App

2 apps4.3Lifestyle

Aria targets a specific demographic niche within the dating market, focusing on Black singles to provide a more curated community.

Ruby Life

known forAshley Madison Discreet Dating

1 app4.1Social Networking

Ashley Madison focuses on the discreet dating market, providing privacy-centric tools that Badoo lacks for non-monogamous users.

SDC Media

known forSDC Adult Dating

1 app4.6Social Networking

SDC Adult Dating provides a community-focused platform for couples, offering event planning tools that Badoo does not include.

Signatic

known forLocal Dating - Meet New People

1 app2.8Lifestyle

Local Dating provides a simplified, high-speed registration flow for local connections, aiming to reduce the friction found in larger platforms.

Social Impact

known forTaimi: LGBTQ+ Dating & Meet Up

1 app4.4Social Networking

Taimi serves a specific LGBTQ+ segment that overlaps with Badoo's broader user base but offers identity-focused social networking features.

Spark Networks

known forChristian Mingle - Dating App

1 app3.6Social Networking

Christian Mingle serves a faith-based niche, providing a specific value proposition for users that Badoo's generalist model ignores.

The Linky Lab Co.

known for0cm - Chat & Meet

1 app0.0Lifestyle

0cm emphasizes spontaneous, content-driven social interaction through disappearing media, offering a different engagement style than profile-centric models.

VLB

known forWizz App - chat now

1 app4.2Social Networking

Wizz App competes for the teen social discovery market by using mandatory ID verification to create a safety-gated environment.

Waiter dating

known forWaiter: find love by AI

1 app4.8Lifestyle

Waiter competes by using AI-driven matchmaking to limit daily options, aiming to reduce the fatigue associated with high-volume swiping.

越 吴

known forKS: Couples Dating, Local Date

1 app4.4Lifestyle

KS serves a specific kink-oriented niche within the dating space, though it currently faces significant retention issues due to technical neglect.

Frequently asked questions

How many apps does Badoo Software publish?
Badoo Software has 2 apps tracked by Marlvel, primarily in the Lifestyle category.
What kind of apps does Badoo Software make?
Badoo Software's portfolio is concentrated in Lifestyle and Social Networking, with an average rating of 4.5/5 across rated apps.
What is Badoo Software's top app?
By review volume across the portfolio, Badoo Dating: Meet New People is Badoo Software's best-known app tracked by Marlvel.
In how many countries are Badoo Software's apps available?
Marlvel has tracked Badoo Software's apps across 12 countries.

What fed this analysis

Apps analyzed:
2
With full intel:
2
With overview:
2
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Badoo Software, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Badoo Software intelligence.” Updated 2026-04-24. https://marlvel.ai/publishers/badoo-software-ltd

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Data licensed under CC-BY-NC 4.0