Badoo Software
For global individuals seeking social discovery and dating, prioritizing safety and verified profiles for various relationship goals.
Badoo Dating: Meet New People
Snapshot
Who is Badoo Software?
Fostering authentic global connections through a safety-first dating environment powered by AI-driven security and verification tools.
Target audience
Portfolio
Free 1Last updated
Badoo Dating: Meet New People
v5.458.0
4mo ago
Publisher DNA
What defines Badoo Software?
Publisher DNA
Primary focus
Global dating and social discovery
Scale
indie
Target audience
Global individuals seeking social discovery and dating, prioritizing safety and verified profiles for various relationship goals.
Origin
A core brand under Bumble Inc. with a mission to bring people closer to love.
Portfolio momentum
Released 11 updates across 2 active apps in the last 6 months, maintaining a high-intensity development cycle.
Portfolio
What does Badoo Software ship?
Apps
2 apps analysed
AI-based Private Detector ensures safety compliance
- Social connectivity features allow users to meet new people and explore diverse cultural backgrounds
- Users report: High volume of fake profiles and non-local users disrupts the authentic matching experience
- The core connection and discovery features provide a fast and detailed way to meet new people
- Users report that premium subscriptions fail to unlock advertised features, leading to accusations of deceptive billing practices
Distributed across 12 markets, strongest in Europe.
Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- Brazil1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (7)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Portugal1 / 1
›+2 more europe markets
- Spain1 / 1
- Sweden1 / 1
Asia-Pacific (2)
- Japan1 / 1
- South Korea1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
1
Negative apps
55/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Badoo Software compete with?
The rivals identified
Nemeses(2)
Both apps compete directly for the casual dating market by offering freemium discovery networks, though both currently face severe user retention risks tied to bot saturation and messaging paywalls.
Both apps compete directly for the US freemium dating market, with Bumble capturing a higher grossing rank (#4 vs #32) through its distinct women-first messaging mechanic.
Contenders(12)
Positions itself as a more serious, intent-driven alternative to casual swipe-based dating apps.
MeetMe combines location-based chat with live-streamed creator content, competing for the same time-share as Badoo's social discovery features.
HER competes with Badoo by carving out a highly specific demographic within the broader dating market, targeting queer women and gender nonconforming users with identity-focused community features.
Feeld competes for Badoo's casual dating audience by offering a dedicated space for non-monogamous and identity-curious users. While Badoo relies on a broad global network, Feeld captures users seeking specific relationship structures that mainstream filters fail to accommodate.
Both apps target the casual dating market using freemium models, but happn competes directly for Badoo's user base by offering hyper-local geographical proximity matching as an alternative to Badoo's global discovery feed.
Hily competes directly for the casual dating audience by monetizing a freemium model, contrasting Badoo's global network with personality-driven compatibility quizzes.
Hinge captures higher top-of-funnel volume in the US Lifestyle category (#8 Free vs Badoo's #100 Free) by targeting users seeking long-term relationships through prompt-based profiles.
Strong integration of live-streaming social features creates a sticky, high-engagement environment for users.
Both apps compete for users seeking casual dating experiences, but PURE targets the privacy-conscious segment with self-destructing photos and screenshot notifications, contrasting Badoo's high-volume global discovery model.
Both apps compete directly in the US Lifestyle category for social discovery, overlapping closely in grossing ranks (#32 for Badoo, #25 for Meete) while battling similar user complaints regarding fake profiles.
Tinder competes directly for the casual dating audience by offering massive user liquidity, holding the #1 Grossing rank in the US Dating category compared to Badoo's #32 Grossing rank in Lifestyle.
Long-standing presence in the market with a focus on behavioral matchmaking algorithms.
Same space(14)
Azar facilitates global social discovery through interest-based matching, providing a similar utility to Badoo's cross-cultural discovery features.
Skout offers proximity-based discovery and live broadcasting, serving as a direct alternative for users seeking both dating and social streaming.
Users report: Successfully captures a specific demographic through identity-focused branding and community building.
Boo shifts the discovery paradigm from visual swiping to personality-based matching, attracting users who find Badoo's superficial matching insufficient.
MeetCalls prioritizes face-to-face video interaction, offering a more direct communication path than Badoo's text-heavy discovery.
Feels focuses on real-life connections for users under 30, providing a community-driven alternative to Badoo's digital-first discovery.
Evermatch targets users seeking serious relationships through personalized profiles, contrasting with Badoo's broader casual social focus.
Grindr provides location-based proximity matching for the GBTQ community, overlapping with the general social discovery audience of Badoo.
MeetupNow enables real-time local discovery for singles, serving as a high-intent alternative to Badoo's broader social discovery.
Snoggle provides a swipe-based matching interface similar to Badoo, but emphasizes detailed profiles for deeper conversations.
Yubo focuses on real-time interaction for younger users, providing a similar social discovery experience to Badoo but with a younger age skew.
Focuses on location-based discovery and chat, serving as a social-first alternative to dating.
Wizz App targets a younger demographic with age-matched chat and swipe discovery, creating a parallel funnel for social connection.
Waiter uses AI-driven matchmaking to curate three daily profiles, offering a low-volume alternative to Badoo's high-volume swiping.
New entrants(2)
Rapid release cadence and focus on international connections signal an emerging threat in the niche.
Lavo emphasizes real-time visual interaction to foster authentic connections, competing with Badoo's social discovery utility.
Frequently asked questions
How many apps does Badoo Software publish?
What kind of apps does Badoo Software make?
What is Badoo Software's top app?
In how many countries are Badoo Software's apps available?
What fed this analysis
- Apps analyzed:
- 2
- With full intel:
- 2
- With overview:
- 2
- Website scraped:
- yes
- Social presence:
- yes